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7 Best Social Media Marketing Tools for Small Business

7 Best Social Media Marketing Tools for Small Business

Are you running a business and want to level up your social media presence? Do you want to increase your brand awareness with high conversion rates?

If your answer to all these questions is yes, then you are at the right place.

In the current digital age, social media is rapidly becoming one of the most crucial aspects of digital marketing. As of 2021, there are around 3.78 billion social media users worldwide and the number is going to continue to grow.

With some of the best social media management tools, you can reach your target audience quickly and cost-effectively. Additionally, it will also help you build trust, brand authority, and authenticity.

In this read, we will discuss the 7 best social media marketing tools as your marketing weapon. 

Let's dig in.

Read also: 7 Best Social Media Management Tools of 2021

What is Social Media Marketing Tool?

Social media marketing tools help businesses to get the most out of the social media platforms (currently trending) like Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, etc.

For instance, if a business is concerned about what people are saying about its brand image, it can use social media tools to monitor social media conversations. There are specific tools for each type of task like advertising, analytics, engagement, etc.

Functions of Social Media Marketing Tools

When marketing social media tools were first used, they started with publishing. Businesses started sharing their content on social media to attract people and increase traffic and consequently sales.

However, gradually, social media tools started being used in multiple ways. Some major functions social media tools for marketing can perform are:

  • Engagement Tools 

Social media engagement tools allow you to improve your brand’s visibility. They also allow you to streamline your social media management process through a variety of features like unifying messages from all networks, showing the history of users, notifying when a profile is tagged, etc.

  • Publishing Tools 

Any business's most important goal is to create brand awareness and gain recognition. With correct publishing tools, you can publish relevant content online and generate conversation around your brand.

  • Listening Tools 

Listening to what consumers are saying about your brand can help you modify your engagement strategy. There are various spaces on social media platforms where people voice their opinions, for example, Twitter’s “What’s Happening” section.

With the right listening tools, you can identify the main points and cater to your customers in tandem with their needs.

  • Reporting and Analytics Tools 

If your data is not accurate, your strategy will also never be accurate. With the right reporting and analytics tools, you can track the performance of all your social networks, gather relevant data, along much more.  

Why is Social Media Marketing Tools Good for Your Business?

Statistics reveal that around 90% of consumers visit the brand’s website or app when they come across it on social media. This proves that social media marketing is good for your business. Some of its major advantages are:

-        Creating brand awareness

-        Driving traffic to your website

-        Generating leads

-        Building brand trust and loyalty

-        Improve search engine rankings

-        Enhance customer satisfaction

-        Gain marketplace insights

 

7 Best Social Media Marketing Tools

Now that you have a basic understanding of what social media marketing tools are, let’s take a look at the top 7 in the game!

Sprout Social

Sprout Social Social Media Management Solutions 1

Trusted by over 30,000 world-class brands, Sprout Social allows its customers to embrace social media as an essential part of their overall business strategies. Designed keeping the whole business in mind, Sprout Social strives to decrease time spent doing manual tasks. It helps and allocates more time to reach out to audiences through relevant content and personalized experiences.

Features

Function

Feature

Plan

Monitor and engage

Smart Inbox – use a unified inbox to monitor messages for all social media platforms

All plans

Conversation history – view complete conversation history of social media users and customers s

All plans

Message tagging – keep your unified inbox organized by creating and applying custom tags

Professional and advanced

Plan and publish

Unified content calendar – manage posts across all social platforms via one collaborative calendar

All plans

Sprout queue – make a queue system for automated scheduling and posting

All plans

Bulk scheduling – create and plan up to 350 messages at once

Professional and advanced

Report and analyze

Group, Profile, and Post-Level reporting – report across all social media platforms simultaneously

All plans

Google analytics report – integrate your social media account with google analytics and understand how to drive traffic to your site

All plans

Instagram competitor report – benchmark your Instagram growth against other competitive brands

Professional and advanced

Listen and inform

Query builder – build queries to track search results

Available as add-ons

Listener dashboards – facilitate real-time and ongoing social listening by analyzing specific topics and trends

Available as add-ons

Share and amplify

Amplification – gain exposure to new audiences by connecting your brand with social media accounts of your employees

Available as add-ons

Pricing

Plan

Pricing/month

Standard

$89

Professional

$149

Advanced

$249

Buffer

Buffer All you need social media toolkit for small businesses 1

Buffer provides some of the finest social media tools in marketing to drive meaningful engagement and results. With Buffer, businesses can manage multiple social media platforms simultaneously and efficiently.

Additionally, Buffer continues to periodically introduce new features for its customers like suggested media, direct scheduling, and much more. It also allows you to work flexibly on the go through its Android and iOS mobile apps.

Features  

Function

Feature

Plan

Publishing

Direct scheduling – plan and schedule your posts directly to Instagram

Free

Reminders – plan a post and set a reminder for posting

Free

Shop grid – use Instagram bio to drive traffic and sales

Free

Analytics

Boosted post insights – compare paid vs organic results of boosted posts

Free

Audience demographics – check whether you are reaching the right audience

Free

White-label reports – add your logo, title, and description to each report

Essential

Engagement

Prioritize important conversations – know immediately if a post questions, negative response, positive comments, etc.

Free

Simple dashboard – view all unanswered comments in one simple dashboard which can be added to your desktop

Free

Apps, Extensions and Extras

Canva – create and import images directly from Canva

Free

Zapier – push content from more than 400 apps to buffer automatically

WordPress – publish posts directly from WordPress blog

Microsoft – streamline regular tasks with Microsoft power automate

Pricing

Plan

Pricing/month/channel

Free

$0

Essential

$5

Hootsuite

Social Media Marketing Management Dashboard Hootsuite 1

Hootsuite is an amazingly useful application and provides some of the best social media tools for marketing. It enables users to view and manage multiple social media platforms together. With its excellent social media listening tools, you can connect with your customer base instantly and cater to their needs appropriately.

Features

Function

Feature

Plan

Publish

Schedule posts – schedule your content in advance across all social platforms

All plans

Seamless collaboration – get insights and edits from team members before drafts go live

All plans

Monitor

Assign posts and comments – for better monitoring assign posts and comments to team members

Team, business, and enterprise

Team performance report – monitor the performance of your team members and employees through monthly reports

Enterprise

Advertise

Multi-channel analytics – see a complete picture of your performance across all social media platforms

All plans

Deeper organic engagement – let the audience know your brand at every stage of their customer journey

All plans

Hootsuite social advertising – analyze performance and engagement metrics for individual ads and campaigns

Enterprise

Support

Get 24/7 priority support

Business and enterprise  

Pricing  

Plan

Pricing/ month

Professional

$49 (10 social accounts)

Team

$129 (20 social accounts)

Business

$739 (35 social accounts)

Enterprise

Contact for pricing (50+ social accounts)

 

Agorapulse

Social Media Management Software Agorapulse

Agorapulse provides some of the best social media tools to easily manage your social media platforms for social media marketing. Some of the top features of Agorapulse are a unified social inbox, insightful analytics report, intuitive publishing, and much more. It is available at affordable prices and comes with the added benefit of availing of a free demo and trial.

Features

Function

Feature

Plan

Social listening

Boolean operators – listen and focus on what is important and drill down on specifics

All plans

Label important content – organize content by labeling what is important and on priority

All plans

Insightful analytics

Measure teams’ performance – easily monitor the response time of each time member to ensure customer satisfaction

Enterprise

Power reports – create custom reports based on metrics and data range of your choosing across all social media platforms

Premium and enterprise

Intuitive publishing

Easy communication and collaboration – share notes and comments with your team members in real-time

All plans

Big picture content overview – share a big picture content overview by accepting, rejecting, or giving feedback on individual posts

All plans

Rescheduling – maximize content potential by rescheduling content more than twice

Premium and enterprise

Pricing

Plan

Pricing/ month

Pro

$79 (10 social profiles)

Premium

$159 (20 social profiles)

Enterprise

Contact for pricing (40+ social profiles)

 

Sendible

Sendible Social Media Management Tool for Agencies Brands 1

Sendible is one of the best social media management platforms which will benefit your business majorly. It will allow you to bring all your social media networks to a centralized hub that is easy to navigate and manage. With its top features and easy user interface, you and your team members will save a lot of valuable time.

Features

Function

Feature

Plan

Publishing

Schedule posts – save time by scheduling posts in advance

All plans

Scheduling with queues – schedule with queues to make promoting easy and consistent

All plans

RSS feeds – seamlessly share quality content with RSS feeds

Scale and Expansion

Collaboration

Limit access – you can limit access to certain users with customer hierarchies and permissions

Expansion

Approve posts before scheduling – create user workflows for clients and team members to approve content before publishing

All plans

Mobile

One app – manage all your social streams through one mobile app

All plans

Respond from anywhere – respond to message from anywhere and anytime and enable message notifications

All plans

Analytics

Email reports – keep your clients in the loop by sending them regular automated reports daily, weekly, or monthly

Expansion

                             

Google analytics – get deeper insights by integrating Sendible with google analytics

Expansion

Pricing

Plan

Pricing/ month

Creator

$29 (6 social profiles)

Traction

$89 (24 social profiles)

Scale

$199 (49 social profiles)

Expansion

$399 (105 social profiles)

 

Loomly

Brand Success Platform Loomly 1

Founded by Thibaud Clement and Noemie Clement, Loomly is a leading social media management platform used for social media marketing. Through its innovative and intuitive features, you can reach your social media customer base promptly and competently.

Features

Function

Feature

Plan

Dashboard

One platform – manage all your social media accounts through one platform

All plans

Calendar view – enable calendar view for viewing schedule posts and other tasks across all platforms

All plans

Publishing

Post ideas – get ideas based on trending topics through RSS feeds and Twitter trends

All plans

Unsplash and Giphy integration – make your posts more interactive and fun with integrations

Advanced, premium, and enterprise

Analytics

Analytics for all posts – access analytic reports for all posts, even for those not published via loomly

Enterprise

Account, post, and URL metrics – identify immediately which content audience is most interested in

All plans

Pricing

Plan

Pricing/ month

Base

$26 (10 social accounts)

Standard

$59 (20 social accounts)

Advanced

$129 (35 social accounts)

Premium

$269 (50 social accounts)

Enterprise

Quote on request (51+ social accounts)

 

Falcon.io

Social Media Marketing Platform Falcon io

Falcon.io is a reliable SaaS platform for social media marketing and monitoring. All its social media tools are extremely beneficial and intuitive. This platform will allow you to deliver a more personalized experience to your customers and clients.

Features

Function

Feature

Plan

Publish

Share and reshare – save time and energy by keeping a shared content library

All plans

Content pool – store content for repurposing and editing

Full suite

URL shortener – build custom links

All plans

Advertise

Smart labels – with smart labels and other automated features boost your posts organically with a few clicks

All plans

Cross channel advertising – schedule advertising posts for all networks

All plans

Benchmark

Identify brands strengths and weaknesses with benchmark features

All plans

Measure

Real-time metrics – track and access metrics of all platforms through a single customizable dashboard

All plans

Custom reports – schedule automated reports to be sent via emails

All plans

Pricing

Plan

Pricing/ month

Essentials

$108 (5 social media channels)

Full Suite

Request for quote (unlimited channels)

Things to Keep in Mind

It is very important to keep in mind that there cannot be one best social media management tool. You must decide to keep in mind the needs of your business. It is advisable to check out multiple social media management platforms, avail the benefit of a free demo and trial period, and then make an informed decision.

Some things you should keep in mind are:

-        Is the price affordable for you?

-        Is the platform offering a free demo or trial period?

-        Is the platform offering the integrations you require necessarily?

-        Is the customer support team quick and efficient?

Conclusion

Each social media management platform offers basic features. All these include the likes of publishing tools, listening tools, reporting and analytics, advertising tools, monitoring tools, and engagement tools.

It is important to understand each of these tools in depth before deciding your pick. Research carefully and patiently to identify the best social media management tools and invest accordingly.

We wish you good luck in finding a platform best suited for you. Don't forget to share your opinion in the comment section below.