10 Best Marketing Automation Software

Running a business is no easy feat, especially with the many aspects of customer retention. All businesses, big or small, engage in various tasks to develop meaningful relationships with their customers. Some of these include—sending drip emails campaigns, adding sales requests to calendars, sending invoices, managing social media, and much more. 

Running a business is no easy feat, especially with the many aspects of customer retention. All businesses, big or small, engage in various tasks to develop meaningful relationships with their customers. Some of these include—sending drip emails campaigns, adding sales requests to calendars, sending invoices, managing social media, and much more. 

Doing all these tasks manually can be very time-consuming and take off your attention from other pressing responsibilities. That’s precisely where the role of marketing automation software comes into the picture! 

In this blog, we will discuss 10 such best marketing automation software of 2022. 

Read also: 10 Best Helpdesk Software of 2022

What is Marketing Automation Software? 

Marketing automation software allows you to automate the processes described above. The effective technology of marketing automation software works on various platforms like social media, websites, email, customer tickets, etc. Automation software not only streamlines marketing tasks but also helps you increase the operational efficiency of the business, which in turn boosts revenue.

Two additional benefits of marketing automation software are creating personalized workflows and integrating data and analytics. Creating a personalized workflow is a very beneficial marketing strategy as it helps you cater to the specific needs of your customers. On the other hand, analytical tools will help you identify what exactly your customer is looking for.

What are You Looking to Automate? 

The internet these days is flooded with recommendations on the best marketing automation software in the market. However, with so much software claiming to be the best, it may be difficult to sieve out which one would be the ideal fit for your business. To make it easier to choose, begin by deciding what you are looking to automate. 

A marketing automation tool can do various tasks, but you must know which job is more important to you. Once you have decided, you can choose a software that performs that function the best. You can refer to the list mentioned below to know what all functions a marketing automation software can perform.

• Building meaningful customer relationships – Inform the customers about your product through interactive techniques like personalized emails, thoughtful messages, etc.
• Tracking customer journey – Know in detail your customer’s journey to be able to serve them better in the long run. It can track things like how long the customer spends on your website, what does he/she add to the cart, how quickly the transaction is made, etc.
• Social media automation – Consistent customer engagement is critical in today’s market, and this is where social media automation comes in handy. Automatic posting, auto-creation of captions, etc., helps maintain posting consistency and the brand image.
• Report automating – Manual reporting can be extremely time-consuming and exhausting. Automating reporting features allows you to set a time for report generation every day with relevant visuals, graphs, codes, etc.
• Chatbot communication – In a B2C space, there are many instances when customers need support. A chatbot feature can simplify customer communication for you by letting you use automated responses, interactive questions, etc. This makes your customer feel heard without you having to use a lot of resources for the same.

Why Use Marketing Automation Software?

Some top benefits of using marketing automation software are:

• Increases efficiency
• Accurate and quick reporting
• Lead generation
• Data management
• Increased conversion rates
• Enhanced marketing process
• Resources conservation
• Better customer experience
• Effective budget spending

10 Best Marketing Automation Software

Sharpspring

If you are looking for a CRM and email marketing tool that helps you in automating your marketing practices. Sharpspring is the one to choose. Not only that, you can build landing pages, generate leads, and improve conversion sales using Sharpspring.

With its user-friendly interface and free customer support, this innovative platform will ensure higher returns on marketing investments. It might seem to be a little expensive compared to other marketing automation software, but it will help you connect with your customers on a deeper level.

Features

• AB Testing
• API
• Activity Dashboard and Tracking
• Campaign Analytics
• Dashboard Creation
• Drip email Campaigns
• Dynamic Content
• Email Distribution, Management, Marketing
• Email Templates
• Lead Qualification, Segmentation
• List Management
• Marketing Automation with Calendar
• Multi-Channel Attribution
• Multi-Channel Marketing
• Multivariate Testing
• Real-Time Monitoring, Notifications, Reporting
• Workflow Management

Pricing 

Plan	Price/Month
1,500 contacts	$550
10,000 contacts	$850
20,000 contacts	$1250
Agency	Contact sales
Enterprise	Contact sales

BenchmarkOne

BenchmarkOne has been designed keeping in mind businesses of all sizes. It will help you create effective emails with special email design features. You can also make use of its other automation tools like report generation and data importing/exporting to increase your company’s performance.

Additionally, BenchmarkOne is one of the few permission-based marketing automation software which allows you to put user deliverability and reputation at the front.

Features

• User, Role, and Access Management
• Performance and Reliability
• Data Import & Export Tools
• Email and Mobile Preview
• Manage Email Lists
• High-Volume Sending
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• A/B Testing
• Basic Reporting

Pricing 

Plan	Price/Month (Billed Monthly)	Price/Month (Billed Annually)
Free	$0	$0
Core	$89	$69
Enterprise	$219	$179

Act-on

Build by marketers themselves for other marketers, Act-on will take care of all your marketing automation needs. It is one of the world’s leading marketing automation software as it has been designed to deliver outstanding results quickly.

Additionally, it is also highly adaptable and can evolve itself to work in tandem with the new market trends. It is appropriate for all-size businesses and has one of the best customer service platforms. It might seem to be a heavy investment, but it will integrate and automate everything for your seamlessly.

Features

• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• Mobile-Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Scoring and Grading
• Lead Nurturing
• Online Behaviour Tracking
• Basic Reporting
• Web Analytics

Pricing 

Plan	Price/Month
Professional	$900
Enterprise	Contact Sales

NetResults

NetResults is a cloud-based marketing automation software for businesses of all sizes. Once you invest in it, its efficient features like lead management, email management, social media management, insights, reporting, analytics, workflow automation, etc., will take care of everything for you.

It has various other features also to support digital marketing with great technical flexibility and proficiency. Additionally, it provides unlimited customer support quickly without any delays.

Features

• AB Testing
• Alerts/Notifications
• Autoresponders
• Campaign Analytics, Management, Planning
• Channel Management
• Contact Database
• Conversion Tracking
• CRM
• Customizable CTAs
• Spam Blocker
• Subscriber Management
• Template Management
• Website Visitor Tracking
• WYSIWYG Editor
• Pipeline Management
• Reporting/Analytics
• ROI Tracking

Pricing 

Plan	Price/Month (Billed Annually)	Price/Month (Billed Annually)
Growth	$960	$800
Team	$2580	$2150
Enterprise	$4800	$4000

eTrigue 

eTrigue's complete Marketing Automation solution includes capabilities for lead segmentation, lead scoring and nurturing, real-time lead notifications, and anonymous visitor tracking. It's has a superior, measurable marketing ROI and a significant revenue impact with a small-scale investment. Additionally, it is a very intuitive and user-friendly automation software with no additional charges for add-ons.

Features

• AB Testing
• Autoresponders
• Campaign Management
• CAN SPAM Compliance
• CRM
• Customizable Templates
• Drag & Drop
• Drip Campaigns
• Email Marketing
• Landing Pages/Web Forms
• Lead Qualification
• Marketing Automation
• Multi-Channel Marketing
• Reporting & Statistics
• ROI Tracking
• Search Marketing
• Segmentation
• Social Marketing
• Template Management
• Website Visitor Tracking
• WYSIWYG Editor

Pricing 

Plan	Price/Month
Up to 1,000 email records	$600
Up to 30,000 email records	$900
Up to 100,000 email records	$1500

ActiveCampaign

ActiveCampaign is a category-defining marketing automation software as it provides businesses access to more than 500 pre-built automation techniques. These include email marketing, email messaging, chatbot, personalized reporting, etc. Microsoft, Shopify, Square, Facebook, and Salesforce are among the 850+ integrations used by ActiveCampaign's customers, starting at only $15 monthly.

However, it comes with a steeper learning curve. If you are after quick and straightforward email automation, you might find ActiveCampaign a little challenging to navigate. But one of its other highlights is free migration. If you are switching from another ActiveCampaign alternative, it offers account migration for free.

Features

• Basic Reporting
• Web Analytics
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• Mobile-Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Nurturing
• Online Behaviour Tracking
• Automated Alerts and Tasks

Pricing 

Plan	Price/Month (Billed Monthly)	Price/Monthly (Billed Annually)
Lite	$15	$9
Plus	$70	$49
Professional	$187	$149
Enterprise	$323	$259

Zoho Campaigns

For organizations of all sizes, Zoho Campaigns is a feature-rich email marketing automation. This easy-to-use email marketing solution offers many features at a fair price like customer surveys, content management, channel management, campaign analytics, etc.

You can generate beautiful emails in minutes using the pre-designed templates, layouts, and drag-and-drop editor. Furthermore, as email marketing standards get stricter by the day, Zoho Campaigns does its share to assist you in complying with the laws and regulations governing email marketing.

Features

• Contextually driven marketing
• Dynamic personalization
• Email interactivity
• A/B testing
• Advanced email automation
• Drag-and-drop workflows
• Contact path tracing
• Autoresponders
• Send-time optimization
• Domain authentication
• Email marketing automation

Pricing 

Plan	Price/Month (Billed Monthly)	Price/Monthly (Billed Annually)
Forever Free	$0	$0
Standard	$4	$3
Professional	$6	$4.5

MailChimp

Mailchimp is a highly efficient all-in-one marketing automation tool for creating, sending, and analyzing emails and ad campaigns. Complete campaign transparency, email tracking, view success, click-through rates, customizing reports, and the ability to manage subscribers are some very handy features included in the highly affordable price of the software.

All the user-friendly tools are AI-powered, which will you put your customers in the center and cater to their needs productively. From small businesses to Fortune 100 enterprises, millions of businesses and individuals rely on Mailchimp to connect with their audience professionally and efficiently.  

Features       

• Drip Campaigns
• Dynamic Content
• Email Campaign Management
• Event-Triggered Actions
• Live Chat
• Location Tracking
• Mailing List Management
• Marketing Automation
• Marketing Calendar
• Mass Texting
• Mobile Access
• Mobile Optimized Emails
• Mobile Retargeting
• Monitoring
• Multi-Account Management
• Shared Inboxes
• Site Intercept Survey
• Skip Logic
• Social Advertising
• Spam Blocker
• Template Management
• Third-Party Integrations
• URL Customization
• WYSIWYG Editor
• Website Visitor Tracking
• Workflow Management

Pricing 

Plan	Price/Month (Billed Monthly)
Free	$0
Essentials	$11
Standard	$17
Premium	299

Keap (fka Infusionsoft)

Formerly known as Infusionsoft, Keap is not your standard customer relationship management and marketing automation software. With features like native payments, appointment scheduling, and email marketing capability built on top of a core contact and pipeline management system, it smoothly blurs the barrier between sales and marketing. 

As a user, you can segment your contacts, track the customer journey and do much more along with managing your e-commerce business with features like inventory management, invoice sending, setting online shopping carts, etc. The pricing might seem to be a little steep to small businesses but it has great features with a very simple user interface which makes it highly accessible for even beginner CRM users.

Features

• Basic Reporting
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• Mobile-Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Nurturing
• Automated Alerts and Tasks
• CRM Lead Integration
• Program Management

Pricing 

Plan	Price/Month (Billed Monthly)
Lite	$79
Pro	$169
Max	$199

GetResponse

 

GetResponse is a cloud-based all-in-one online marketing platform. It allows you to expand your audience, communicate with customers, and increase online sales efficiently. Moreover, it also enables businesses to change their internet marketing practices creatively. 

You can produce concrete results with over 30 user-friendly tools like automated email responses, designing landing pages, quality management, reporting, quick analysis, testing, etc. Additionally, its A/B testing features will enable you to test the effectiveness of any campaign and optimize it according to your customer's requirements.

Features

• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses
• Landing Pages and Forms
• Dynamic Content
• A/B Testing
• Mobile-Optimized
• Marketing Lead Database
• Data Quality Management
• Segmentation
• Lead Scoring and Grading
• Lead Nurturing
• Basic Reporting
• Web Analytics

Pricing 

Plan	Price/Month (Billed Monthly)	Price/Month (12 Months Billing Cycle)	Price/Month (24 Months Billing Cycle)
Free	$0	$0	$0
Basic	$15	$12.3	$10.5
Plus	$49	$40.18	$34.3
Professional	$99	$81.18	$69.3

Conclusion 

So, that’s it folks! This was our list of some of the best marketing automation software you can use for your business. As per your business requirement, it is advisable to do proper research and analyze every feature closely before making a final decision.

Out of the list, some of them are free marketing automation software that will help you garner great results. We wish you luck in finding software that suits all your requirements perfectly. For more information, check out our other informative blogs!