10+ Best Social Media Scheduling Tools

Do you know Facebook has 2.89 billion monthly users worldwide and influences 52% of shopping choices? Isn’t that huge? 

Do you know Facebook has 2.89 billion monthly users worldwide and influences 52% of shopping choices? Isn’t that huge? 

There are millions of brands, influencers, and e-commerce businesses that use social media as the forefront for all their marketing activities. It is no small task to handle a business’s marketing division over a wide variety of social media channels.

This is where Social media scheduling tools are so vital. They enable marketing teams to manage businesses, product sales, and team collaboration all through one software.

In this article, we are going to look at the top 10 best social media scheduling tools to help you run your business. We are going to discuss features, best-case usability, pros and cons, and price points. 

Read more: 7 Best Social Media Management Tools of 2023

What is a Social Media Scheduling Tool?

A Social media scheduling tool is a tool that helps you arrange and schedule posts across various social media accounts to ensure maximum engagement with your audience. They offer features such as content libraries where you can archive posts for later use. 

Some offer bulk scheduling features which let you post across multiple social media platforms simultaneously. Some also let you tailor posts according to the platform they will be posted on. They also offer content calendars that allow effective collaboration between teams.

One of the most vital services they provide is probably analytics. They track all sorts of metrics starting from audience engagement, and trend patterns to page visits to ensure your business is running up to the best standards and also help you make executive decisions when it comes to your marketing. 

Why is it needed and who uses it the most?

Social media scheduling tools are very versatile. They can be used regardless of the business size. They help free up time by designating specific blocks of time for content creation as opposed to a free-running schedule. They help reduce mistakes by allowing reviewing of posts before they go out to your audience.

They also help curate and adapt content across various social media accounts. They also help establish a relevant posting schedule to ensure maximum reach. Social media is the 21st-century equivalent of a billboard. 

Every single company, brand, and enterprise starting from individual creators to multinational organizations today uses social media to sell products, communicate with followers, receive feedback and initiate all kinds of marketing campaigns. So it is safe to say that it is very widely used by a massive spectrum of people.  

10 Best Social Media Scheduling Tools

Sprout Social

It is a social media scheduling tool that provides various social media tools under 1 platform. It is also one of the few social media scheduling tools to offer active Customer Relationship Management (CRM) with social listening feature. 

Best for

• It suits medium to bigger businesses 
• Agencies with an extensive client list 

Features

• Multimedia & template library for ease of posting
• Simultaneous posting across all platforms
• Permission controls for team collaborations
• In depth analytics
• Social calendar to view all posts under one dashboard

Pros and Cons

Pricing

Sendible

Sendible is a standard Social media marketing tool with a scheduling feature that works best for small businesses and agencies. Sendible is also a suitable tool if your agency manages multiple clients. 

Best for

• Geared towards small businesses
• Agencies with multiple clients
• Mobile web view with great UI/UX design

Features

• Custom messaging and design templates
• Content suggestion feature
• One-click report generation
• In-depth analytics

Pros and Cons

Pricing

Social Bee

Social Bee is a social media scheduling tool developed solely with the small business or individual creator in mind. It focuses more on content as opposed to scheduling. It may lack a huge suite of tools offered by some other social media scheduling tools such as Hootsuite or Sprout social but it makes up for it with a very intuitive user interface for both mobile and desktop.

It also offers well-built scheduling tools across multiple social media channels and also offers a category system that helps you organize posts, topics, sources, or goals.

Best for

• Small businesses
• Individual creators

Features

• Posts can be categorized and labeled
• Preview of content available before publishing
• Team collaboration features
• Analytics targeting post relevancy and best posting schedules

Pros and Cons

Pricing

Agorapulse

Agorapulse is an all-in-one social media scheduling tool with well-built responding and reporting features. It is one of the few social media scheduling tools that offers a social media inbox.

Best for

• Small to large businesses
• Creators with various social media accounts
• Marketing teams and agencies

Features

• Unified inbox to manage all comments and messages across multiple platforms under one dashboard
• Team collaboration features
• Automated tracker for trends, mentions, and responses 

Pros and Cons

Pricing

Buffer

Buffer is a social media scheduling tool that is best known for its simplicity in terms of user interface for both desktop and mobile versions. It has a very simple sign-up process and offers extensive integration across various social media channels from one dashboard.

Best for

• Small businesses
• Individual Creators
• Bloggers

Features

• Simple intuitive UI
• Extensive integration(WordPress, Zapier, Google Chrome)

Pros and Cons

Pricing

Hootsuite

Hootsuite is one of the most popular social media scheduling tools currently on the market. It is an all-in-one tool that allows you to curate and schedule content in advance, measure your social return on investment(ROI), run social media ads, and manage social media marketing in one place.

Best for

• Small to medium businesses
• Individual creators with multiple social media networks

Features

• Unified dashboard for all social media platforms
• Advance response scheduler
• Keyword and phrase tracking

Pros and Cons

Pricing

Planly

Planly is a freemium social media scheduler. With Planly, it is possible to schedule social media posts such as Instagram, TikTok, Twitter, Pinterest, LinkedIn, Facebook, and Google Business Profile and their unique features. Planly's main difference from other social media scheduling tools is that it does not notify the user when Instagram posts, carousels, stories, reels, and TikTok videos are auto-posted. Also, in Planly, which has an easy interface, you can categorize posts, media, and social channels.

Best for

• Content creators
• Marketing team

Features

• 100% auto-posting, without notifications
• Schedule of all types of social media posts (carousel, reels, tweets, stories)
• Drag & drop calendar planner
• Media library
• Team management
• API integrations
• Easy-to-use interface
• Link insertions 

Pros and Cons

Pricing

NapoleonCat

NapoleonCat is another social media scheduling tool that has similar functionality to most of the other tools on the list. Where it sets itself apart, is that it offers extensive automation. Posts, images, DMs. comments and even discount codes can be set up for automation.

Best for

• eCommerce store owners
• Creators who require a quick and seamless engagement with their audience

Features

• Post scheduler
• In-depth analytics
• Unified social inbox
• Extensive automation

Pros and Cons

Pricing

Later

Later is an all-in-one social media publishing tool with an intuitive UI that allows you to create, publish and schedule posts all from under one dashboard.

Best for

• Businesses of all sizes 

Features

• Auto publishing features for various types of content(posts, reels, carousels)
• Direct post editing on the dashboard
• In-depth analytics
• Hashtag researching

Pros and Cons

Pricing

MeetEdgar

MeetEdgar social media management tool that offers something different. It holds a well-organized repository of your old posts so that you can pull data or repurpose entirely when necessary

Best for

• Small to medium businesses

Features

• Curated repository for old posts
• Uses a/b testing to rank content from old posts for reusability
• Real time metrics tracker

Pros and Cons

Pricing

CoSchedule

CoSchedule is yet another very well-built social media scheduling tool that offers a whole suite of tools that cover the needs of small businesses and big businesses alike. For smaller creators and businesses it offers basic scheduling tools such as publishing and managing content across different social media accounts. 

For larger businesses, it also provides a whole host of marketing tools for running collaborations among multiple teams.

Best for

• Businesses of all sizes
• They specialize in catering to bloggers and organizations that maintain a blog

Features

• Content organizer
• Work organizer
• Content calendar
• Asset organizer
• Analytics

Pros and Cons

Pricing

Conclusion

We have run through 10 of the best social media scheduling tools and all their unique features and selling points. They all offer fantastic features and tools that can be used by businesses of various sizes but our personal pick is Hootsuite.

It offers an intuitive UI that anyone can pick up very fast and a robust suite of tools to handle most day-to-day marketing operations of a small to medium business. Advanced social media metrics tracking allows you to keep in touch with growing trends and improve engagement with your audience.