10+ Best Social Media Scheduling Tools

Do you know Facebook has 2.89 billion monthly users worldwide and influences 52% of shopping choices? Isn’t that huge?

There are millions of brands, influencers, and e-commerce businesses that use social media as the forefront for all their marketing activities. It is no small task to handle a business’s marketing division over a wide variety of social media channels.

This is where Social media scheduling tools are so vital. They enable marketing teams to manage businesses, product sales, and team collaboration all through one software.

In this article, we are going to look at the top 10 best social media scheduling tools to help you run your business. We are going to discuss features, best-case usability, pros and cons, and price points.

What is a Social Media Scheduling Tool?

A Social media scheduling tool is a tool that helps you arrange and schedule posts across various social media accounts to ensure maximum engagement with your audience. They offer features such as content libraries where you can archive posts for later use.

Some offer bulk scheduling features which let you post across multiple social media platforms simultaneously. Some also let you tailor posts according to the platform they will be posted on. They also offer content calendars that allow effective collaboration between teams.

One of the most vital services they provide is probably analytics. They track all sorts of metrics starting from audience engagement, and trend patterns to page visits to ensure your business is running up to the best standards and also help you make executive decisions when it comes to your marketing.

Why is it needed and who uses it the most?

Social media scheduling tools are very versatile. They can be used regardless of the business size. They help free up time by designating specific blocks of time for content creation as opposed to a free-running schedule. They help reduce mistakes by allowing reviewing of posts before they go out to your audience.

They also help curate and adapt content across various social media accounts. They also help establish a relevant posting schedule to ensure maximum reach. Social media is the 21st-century equivalent of a billboard.

Every single company, brand, and enterprise starting from individual creators to multinational organizations today uses social media to sell products, communicate with followers, receive feedback and initiate all kinds of marketing campaigns. So it is safe to say that it is very widely used by a massive spectrum of people.

10 Best Social Media Scheduling Tools

Sprout Social

It is a social media scheduling tool that provides various social media tools under 1 platform. It is also one of the few social media scheduling tools to offer active Customer Relationship Management (CRM) with social listening feature.

It suits medium to bigger businesses
Agencies with an extensive client list

Features

Multimedia & template library for ease of posting
Simultaneous posting across all platforms
Permission controls for team collaborations
In depth analytics
Social calendar to view all posts under one dashboard

Pros and Cons

Pros	Cons
Easy-to-use interface	Expensive
Useful collaborative tool for cooperation between a team or multiple teams	No free package available
High quality metrics and data points
Provides suggestions for posting schedule

Pricing

Standard	$89 per user/month(billed annually) or $99 month-to-month
Professional	$149 per user/month(billed annually) or $169 month-to-month
Advanced	$249 per user/month(billed annually) or $279 month-to-month

Sendible

Sendible is a standard Social media marketing tool with a scheduling feature that works best for small businesses and agencies. Sendible is also a suitable tool if your agency manages multiple clients.

Geared towards small businesses
Agencies with multiple clients
Mobile web view with great UI/UX design

Features

Custom messaging and design templates
Content suggestion feature
One-click report generation
In-depth analytics

Pros and Cons

Pros	Cons
Royalty free images	Free trial unavailable
Variety of integrations: Canva, Youtube search
Cheap basic package
Drag and drop report generation

Pricing

Creator package	$29/month for 1 brand
Traction package	$89/month for 4+ brands
Scale package	$199/month for 7+ brands
Custom package	For bigger teams

Social Bee

SocialBee

Social Bee is a social media scheduling tool developed solely with the small business or individual creator in mind. It focuses more on content as opposed to scheduling. It may lack a huge suite of tools offered by some other social media scheduling tools such as Hootsuite or Sprout social but it makes up for it with a very intuitive user interface for both mobile and desktop.

It also offers well-built scheduling tools across multiple social media channels and also offers a category system that helps you organize posts, topics, sources, or goals.

Small businesses
Individual creators

Features

Posts can be categorized and labeled
Preview of content available before publishing
Team collaboration features
Analytics targeting post relevancy and best posting schedules

Pros and Cons

Pros	Cons
You can categorize content according to specific guidelines	No free package is available
Pre made scheduling templates are available which are customizable as well	Youtube integration is not supported
Mobile app version available
Canva integration directly into the app

Pricing

Bootstrap	$19 per month(5 social accounts, 1 user/workspace, 1 workspace)
Accelerate	$39 per month(10 social accounts, 1 user/workspace, 1 workspace)
Pro	$79 per month(25 social accounts, 3 users/workspace, 5 workspaces)

Agorapulse

Agorapulse is an all-in-one social media scheduling tool with well-built responding and reporting features. It is one of the few social media scheduling tools that offers a social media inbox.

Small to large businesses
Creators with various social media accounts
Marketing teams and agencies

Features

Unified inbox to manage all comments and messages across multiple platforms under one dashboard
Team collaboration features
Automated tracker for trends, mentions, and responses

Pros and Cons

Pros	Cons
It is available as a browser extension	The interface can be a bit difficult to use without experience
Mobile app version available
Enables social listening through the use of analytics
Free version available

Pricing

Free	$0
Pro	$79/month(billed annually)
Premium	$199/month(billed annually)
Enterprise	Custom

Buffer

Buffer is a social media scheduling tool that is best known for its simplicity in terms of user interface for both desktop and mobile versions. It has a very simple sign-up process and offers extensive integration across various social media channels from one dashboard.

Small businesses
Individual Creators
Bloggers

Features

Simple intuitive UI
Extensive integration(WordPress, Zapier, Google Chrome)

Pros and Cons

Pros	Cons
Easy to set up and use	Some key features are hidden behind pay walls
Versatile pricing plans for different needs and businesses
Extensive range of integration available
Mobile version available

Pricing

Free	$0 (three channels allowed)
Essentials	$5/month
Team	$10/month
Agency	$100/month

Hootsuite

Hootsuite is one of the most popular social media scheduling tools currently on the market. It is an all-in-one tool that allows you to curate and schedule content in advance, measure your social return on investment(ROI), run social media ads, and manage social media marketing in one place.

Small to medium businesses
Individual creators with multiple social media networks

Features

Unified dashboard for all social media platforms
Advance response scheduler
Keyword and phrase tracking

Pros and Cons

Pros	Cons
Automated reports and responses	Limited and slow integration
Easier to post multiple contents	Expensive
Advance scheduling
Easy-to-use dashboard

Pricing

Professional plan	$49/month (1 user, 10 social accounts)
Team plan	$179/month (3 users, 20 social accounts)
Enterprise plan	Custom (5+ users, 50 social accounts)

Planly

Planly is a freemium social media scheduler. With Planly, it is possible to schedule social media posts such as Instagram, TikTok, Twitter, Pinterest, LinkedIn, Facebook, and Google Business Profile and their unique features. Planly's main difference from other social media scheduling tools is that it does not notify the user when Instagram posts, carousels, stories, reels, and TikTok videos are auto-posted. Also, in Planly, which has an easy interface, you can categorize posts, media, and social channels.

Content creators
Marketing team

Features

100% auto-posting, without notifications
Schedule of all types of social media posts (carousel, reels, tweets, stories)
Drag & drop calendar planner
Media library
Team management
API integrations
Easy-to-use interface
Link insertions

Pros and Cons

Pros	Cons
Instagram, Twitter, Facebook, and LinkedIn first comment	Some important features are only valid for the paid plan
Have free plan	No mobile app yet
The prices on the paid plan are pretty reasonable

Pricing

Free plan	$0/forever (1 user, 2 social channels)
Starter	$15/ month (1 users, 4 social channels)
Pro	$40/ month (4 users, 8 social channels)
Gru	$80/ month (8 users, 16 social channels)

NapoleonCat

NapoleonCat is another social media scheduling tool that has similar functionality to most of the other tools on the list. Where it sets itself apart, is that it offers extensive automation. Posts, images, DMs. comments and even discount codes can be set up for automation.

eCommerce store owners
Creators who require a quick and seamless engagement with their audience

Features

Post scheduler
In-depth analytics
Unified social inbox
Extensive automation

Pros and Cons

Pros	Cons
Easy-to-use dashboard for all social media accounts	No free version is available
Extensive automation
Competitor analysis

Pricing

Standard	$23.25/month (billed annually)(3 profiles, 1 user)
Pro	@48/month(billed annually)(3 profiles, 1 user)
Custom	Get in touch to avail

Later

Later is an all-in-one social media publishing tool with an intuitive UI that allows you to create, publish and schedule posts all from under one dashboard.

Businesses of all sizes

Features

Auto publishing features for various types of content(posts, reels, carousels)
Direct post editing on the dashboard
In-depth analytics
Hashtag researching

Pros and Cons

Pros	Cons
Easy-to-use interface	Limited eCommerce integrations
Optimum publishing time suggestions	Limited features
Affordable pricing

Pricing

Starter	$18/month (1 social set, 1 user)
Growth	$40/month( 3 social sets, 3 users)
Advanced	$80/month( 6 social sets, 6 users)

MeetEdgar

MeetEdgar social media management tool that offers something different. It holds a well-organized repository of your old posts so that you can pull data or repurpose entirely when necessary

Small to medium businesses

Features

Curated repository for old posts
Uses a/b testing to rank content from old posts for reusability
Real time metrics tracker

Pros and Cons

Pros	Cons
Content reusability option	Limited feature set
Allows less focus on content and more focus on strategy	No free version despite having limited features

Pricing

Eddie annual plan	$24.91/month (5 social accounts, 10 weekly automation, 4 content categories)
Edgar annual plan	$41.58/month (23 social accounts, 1000 weekly automation, unlimited customizable content categories)

CoSchedule

CoSchedule is yet another very well-built social media scheduling tool that offers a whole suite of tools that cover the needs of small businesses and big businesses alike. For smaller creators and businesses it offers basic scheduling tools such as publishing and managing content across different social media accounts.

For larger businesses, it also provides a whole host of marketing tools for running collaborations among multiple teams.

Businesses of all sizes
They specialize in catering to bloggers and organizations that maintain a blog

Features

Content organizer
Work organizer
Content calendar
Asset organizer
Analytics

Pros and Cons

Pros	Cons
Centralized dashboard and calendar	Limited customization
Easy collaboration scope for bigger businesses
Wide range of project management tools

Pricing

Free (Marketing calendar)	$0
Pro (Marketing Calendar)	$29 per user/month (billed annually)
Custom (Marketing Suite)	Get in touch to avail

Conclusion

We have run through 10 of the best social media scheduling tools and all their unique features and selling points. They all offer fantastic features and tools that can be used by businesses of various sizes but our personal pick is Hootsuite.

It offers an intuitive UI that anyone can pick up very fast and a robust suite of tools to handle most day-to-day marketing operations of a small to medium business. Advanced social media metrics tracking allows you to keep in touch with growing trends and improve engagement with your audience.