If you want to stand out as a marketer in the current digitally competitive environment, you need a smart and extremely functional marketing and sales strategy.  

From the moment a customer interacts with your company and proceeds to buy something, you should be able to trace their every step and provide them with an excellent customer journey. 

If you want to stand out as a marketer in the current digitally competitive environment, you need a smart and extremely functional marketing and sales strategy.  

From the moment a customer interacts with your company and proceeds to buy something, you should be able to trace their every step and provide them with an excellent customer journey. 

You cannot always rely on luck and marketing methods to convert potential customers into successful leads. You can work hard to create, improve, and scale your sales funnel.

In this guide, we will tell you all that you need to know about the sales funnel and what are some of the best sales funnel software available in the market. 

Read more: 10 Best email marketing software of 2024

What is a Sales Funnel? 

In marketing terms, a sales funnel is the journey that potential customers take on their way to making a purchase. 

It can take several months to convert potential customers into successful leads. Additionally, leads can be spread at varying stages of the customer journey. Depending on what product/service you are offering, it can be difficult to collect all these various leads and keep a track of them. 

This is where the sales funnel comes into play by streamlining your lead generation and management process. You can always consider reaching out to top lead generation firms in order to make sure your strategy is bulletproof.

All sales funnel processes are broader in the initial stages. As they transition into new and bottom stages, it gets narrower and more refined. Some major steps of a sales funnel are, 

• Awareness and discovery:  Make people aware of your product/service through marketing methods like social media marketing, content marketing, influencer marketing, etc. 
• Developing interest:  Once people are aware of your brand, allow them to develop an interest in your brand by consistently showing them your product/service. 
• Researching solutions and engagement: Once customers start showing interest in your product/service, engage with them through tactics like personalized emails, special offers, etc. to build a positive relationship with them. 
• Making an informed purchase decision: Once the customers are committed to you, offer them more information about your brand and allow them to make an informed decision and commit to you. 

What is a Sales Funnel Software? 

A sales funnel software is a digital tool that allows you to fully optimize your sales funnel. The sales funnel is also sometimes referred to as the revenue funnel or marketing funnel. They facilitate processes like creating landing pages, sending follow-up emails, payment gateways, and much more. 

Benefits of Sales Funnel Software 

A sales funnel can help you successfully determine what your potential customers are thinking and doing at each step of their customer journey. This information will allow you to remain one step ahead of them and cater successfully to all their needs and demands. 

Some more benefits of a sales funnel are: 

• Creating new and committed customers 
• Generating referrals 
• Monitoring and tracking of every step in the customer journey 
• Focusing efforts where required 
• Nurturing a positive customer relationship 
• Advertising and forecasting 
• Encouraging repeat purchasing 

Top 7 Sales Funnel Software of 2024 

ClickFunnels

Click Funnels understands every business needs to attract more people, convert potential customers into leads, educate them, and follow up with them after purchase. The user interface of the software is modern and simplistic, allowing you to save a great deal of time while managing your sales funnel. 

Click Funnels offers numerous professional-looking landing page templates. Additionally, the drag and drop builder aids the customizing process, allowing you to create visually appealing and functional landing pages within minutes. All the templates have been tested by Click Funnels and promise great results. 

Click Funnels offers numerous third-party integrations to let them do all the heavy lifting and allow you an opportunity to focus on other important aspects of your business. Some of its popular integrations are Facebook, Hubspot, Zapier, Shopify, Mailchimp, ActiveCampaign, etc.

Another well-liked feature of Click Funnels is its sharing feature. This share funnel feature allows you to duplicate the entire funnel from someone else’s account. In case, you want to share your sales funnel with your friends or vice versa, you can do that easily with Click Funnels. 

Getting started with ClickFunnels is also pretty easy. All you have to do is go to their official website and click on ‘create an account.’ You can mention your details and get started immediately. You can also opt for their 14-day free trial period to familiarize yourself with it and make an informed choice. You can refer to their training tutorials and customer care service to know about it in depth. 

Pricing 

Plan	Pricing/Month (Billed Monthy)	Pricing/Month (Billed Annually)
Basic	$97	$80
Platinum	$297	$247

HubSpot Lead Management 

If you are struggling with scattered customer data, unorganized customer journey, marketing fails, and false leads then HubSpot Lead Management can be an effective solution to all your problems. Its powerful features like a centralized database, tracking feature, and segmented lists will streamline your customer outreach along with lead generation and tracking. 

HubSpot lead management allows you to see every minute detail of a lead in one timeline. All the details are mentioned in the timeline like email address, page visits, media interactions, and more. The chronological timeline can be accessed by all the employees of the team, allowing an easy and informed follow-up process. 

The universal conversations inbox also allows all the members of the team to view and manage replies to all conversations from a singular place. The inbox can be made accessible to all the teams like sales, marketing, and customer service. Broadcast messages can also be sent to the team via the universal email inbox regarding updates and announcements. 

Some users have reported it to be difficult to understand. As a result, the company is working on providing tutorials and guides on different tools to provide customers with a better user interface. 

Pricing 

Plan	Pricing/Month (Billed Monthy)	Pricing/Month (Billed Annually)
Starter	$50	$45
Professional	$890	$800
Enterprise	Talk to Sales	Talk to Sales

Kartra

 

Founded by Genesis Digital in 2018, Kartra is a fully integrated platform that can provide you services like sales funnel building and digital marketing. Its advanced automation will allow you to run your online business smoothly and save precious time. Sending follow-up messages, assigning sales tags, creating subscription lists, adding marketing sequences, and much more can be done easily with Kartra. 

Kartra can be used by both beginners and professionals. The user interface is simple and does not demand much tech experience. The page builder features come with more than 100 pre-made templates. The templates include all kinds of pages like landing pages, sales pages, checkout pages, thank you pages, etc. Editing texts, adding images, changing the font, etc can easily be done while building new pages or using pre-made templates. 

One of the most liked features of Kartra is its split testing feature. This feature allows you to create two variations of the page you are testing, and both the pages are shown in the browser. After the pages are live during testing, you can check which page performed better and process accordingly. You can also then edit the page after testing and publishing. 

Pricing 

Plan	Pricing/Month (Billed Monthy)	Pricing/Month (Billed Annually)
Starter	$99	$79
Silver	$199	$149
Gold	$299	$299
Platinum	$499	$379

Kajabi 

Kajabi is an efficient and reliable one-stop solution for creating, marketing and selling digital products and services. It is a web-based platform that will allow you to create an effective sales funnel and monetarily scale intellectual property. Writers, educators, coaches, and speakers who earn by selling their intellectual property have reported Kajabi as a trustworthy and good value for money over other Kajabi alternatives. 

Kajabi is built to sell and automates almost all important processes like email marketing, follow-up emails, integrations, updating subscription lists, and much more. For instance, Kajabi email is a full-featured email platform with every Kajabi subscription. You can easily create powerful email campaigns and automate the sending schedule. 

Although it is an online course-selling platform, it does not provide the basic feature of creating customized student certificates. However, this problem can be solved by using external integration. Kajabi, a popular online platform, offers an impressive total of 10 native integrations, and it also seamlessly accommodates non-native app integrations with just a few clicks. According to Kajabi user reviews, Its integration capabilities are highly regarded for their convenience and flexibility.

Pricing 

Plan	Pricing/Month (Billed Monthy)	Pricing/Month (Billed Annually)
Growth	$199	$159
Basic	$149	$119
Pro	$399	$319

Thrive Suite 

ThriveSuite works on an interactive ecosystem of various conversion-focused tools to take care of sales funnel, email list, marketing campaigns, online courses, and much more. 

The premium templates of ThriveSuite will allow you to create new landing pages and theme pages with the click of a few buttons. In case you face any difficulties, the customer care service is available 24/7 to solve all of your technical difficulties. 

Another feature of ThriveSuite which is trending now, and gathering attention is Thrive Optimize. It is an A/B testing engine that will allow you to A/B test all your pages before publishing them online. You will not have to work with numerous code snippets while testing your pages. The feature will take care of everything for you and give you the best possible results. 

Pricing 

Thrive Suite is priced at $99/quarter and $299/year. 

Leadpages 

Leadpages is one of the most popular sales funnel software amongst small and mid-sized business owners. It can efficiently help you connect with your audience, engage with them, create leads, and collect sales. It also has an impressive library of customizable templates for creating landing pages and other types of content. The split testing feature will allow you to test all the lead pages you have created and ensure high conversions. 

It comes with all the important features like creating unlimited pages, unlimited alert bars, free hosting, connecting 1 domain, free templates, standard integrations, and tech support. As a small business owner, if you want to spend less money but get great features for running an efficient sales funnel, then Leadpages is a good solution for you.  

Pricing 

Plan	Pricing/Month (Billed Monthly)	Pricing/Month (Billed Annually)
Pro	$99	$74
Standard	$49	$37

GetResponse Conversion Funnel 

GetResponse is one of the few free sales funnel software available in the market which is quick and reliable. It will not only assist you with lead generation but also allow you to understand your audience and their needs. Finding new customers and building trustworthy relationships is one of its top priorities. 

Some of its efficient and reliable features are lead magnet funnels, sales funnels, and webinar funnels. You can also refer to their more than 30 professionally designed conversion and optimization scenarios for help and suggestions. 

Another reason why GetResponse is popular in the marketplace is due to its incredible support services. Starting a live chat with their experts is extremely easy and convenient. For the ease of the customers, email support is available in over 8 languages.  Its knowledge base is exhaustive and will let you find solutions to all your problems easily.

Pricing

Plan	Pricing/Month (Billed Monthly)	Pricing/Month (Billed Annually)	Pricing/Month (Billed in 24 months)
Free	$0	$0	$0
Email marketing	$19	$15.58	$13.3
Marketing automation	$59	$48.38	$41.3
Ecommerce marketing	$119	$97.58	$83.3

Conclusion 

We hope the sales funnel software we have suggested above will turn out to be helpful for you. However, if you are still confused about your decision, you can do some more market research. Remember, creating and managing an efficient sales funnel is an important part of online business. Do not compromise on this and chose the best sales funnel software possible for you and your business.