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Best Email Tracking Software and Tools

Best Email Tracking Software and Tools

In the current age of digitalization and virtual worlds where customer data is disseminated and shared indefinitely, how do businesses find customers? After they find their customers, how do they convince them to buy their product? How do they even establish a line of communication that isn’t too pervasive in the first place?

The answer is simple and one of the most crucial aspects of any online presence for businesses. It's Email! 

For all intents and purposes, the internet is a massive billboard for business and marketing. Businesses nowadays reach out to, monitor, and track customer engagement through email. It is the first channel of communication companies turn to when trying to establish a connection with their customers. 

It is essential for businesses to have a way of accessing the data that will help them monitor how their customers are responding to their outreach when they are sending emails in bulk. This is where email tracking software comes in. Email tracking software allows companies to adjust their outreach and marketing strategies, automate them, and do effective follow-ups, eventually leading to greater conversions.  

In this article, we will discuss 10 best email tracking software tools to help you establish communication with your customer and take necessary steps accordingly. 

Read more: 9 Reasons Why Your Email Marketing Sucks

What is email tracking software and how does it work?

Email tracking software tracks emails sent from an account and records various metrics and additional data to help businesses change, adapt, and grow their marketing strategies. 

Email tracking software works by using a very ingenious bit of clever programming. After an email tracking software is integrated into a new or existing email account, an image pixel is embedded into any mail sent from that account. 

After someone opens that email, that image pixel is invoked, and the email's sender is sent back a whole host of information, such as at what time the email was opened, from what device the email was viewed, and how many times the mail was opened. Even data such as delivery, click, and bounce rate can be tracked. 

This allows real-time analysis of what happens to an email after it is sent and when it is opened. This data is invaluable to businesses, allowing them to make more informed and well-strategized follow-up emails. 

10 of the best Email tracking software  

We have already established what email tracking software is, how it works and some benefits of using them. We will now look at 10 of the best email tracking software on the market. We will look at their various features, pros and cons, and what kind of email service they are most optimized for.

So without further adieu…

Mailtrack

Mailtrack

Mailtrack is one of the best email tracking software intended for Gmail. This will be a prevalent trend as we go down this list. Most email tracking software is optimized to be used for Google naturally because a staggering 1.5 billion people across the globe use their email service. 

Capterra rating: Mailtrack holds a Capterra rating of 4.5

Features

  • Tracks opens with check marks in threads 
  • Notification sent to user when mail is opened
  • Tracks how many times an email was opened
  • Emails with file attachments up to 3mb is tracked
  • CRM integration capabilities
  • Alerts for unopened emails

Email service supported

  • Gmail
  • Outlook

Pros

Cons

Detailed tracking reports on a daily basis

Can’t track email opens for multiple email recipients

Integration with iOS and Android mobile device 

Lacks internet explorer support

Plugins available for Chrome, Firefox and Opera

No system in place to order and categorize notifications

 

Pricing

Free

$0

Pro

$1/user per month, billed annually

Advanced

$2.50/user per month, billed annually



Yesware

Yesware

Yesware is a famous email tracking software primarily used by email marketers and people in sales and outreach. It provides detailed reports using metrics such as open rate, click-through rate, and attachment downloads.

Capterra rating: Yesware holds a Capterra rating of 4.3

Features

  • Real time notifications alert on email open and click tracking
  • Custom email templates
  • Reply monitoring
  • Detailed tracking reports and metrics analysis
  • Attachment tracking

Email service supported

  • Gmail
  • Outlook

Pros

Cons

User friendly UI

Notifications are not categorized and ordered

Salesforce integration available

Can’t track who opened an email for multiple recipients

Follow up alerts can be 

Mobile integration not seamless

Intuitive mail merge tool

 

 

Pricing

Free

$0

Custom

Custom pricing

Pro

$19/seat per month, billed monthly

$15/seat per month, billed annually   

Premium 

$45/seat per month, billed monthly 

$35/seat per month, billed annually

Enterprise

$85/seat per month, billed monthly 

$65/seat per month, billed annually

 

Mixmax

Mixmax

Mixmax is one of the best purposely built email tracking software with features intended to optimize your email outreach and follow-up. It has a whole host of different integrations available, including Salesforce and Linkedin, and perhaps its most unique feature is the one-click meeting setup feature.

Capterra rating: Mixmax holds a Capterra rating of 4.6

Features

  • One click instant meetings which factors in the recipients availability and provides different timing options for meetings
  • Send later is a feature which allows you to schedule and automate emails factoring in the most likely time for the recipient to open their mail
  • Bulk email automation
  • Polls and surveys
  • Salesforce and linkedin integration

Email service supported 

  • Gmail
  • Outlook

Pros

Cons

Email check alert

No template preview available before sending

Professional custom and well designed email templates

 

Notification alerts for mail opens and click throughs

 

 

Pricing

Free

$0

SMB

$34/user per month

Growth

$49/user per month

Growth + Salesforce

$69/user per month

Enterprise

Custom pricing



Streak

Streak

Streak is an email tracking service optimized solely for Gmail users. It provides features such as open mail and click rate tracking. Streak is marketed as a “CRM for your inbox” type software, providing analytics reporting based on various metrics and other features such as a thread history sidebar and reply sorting.

Capterra rating: Streak holds a Capterra rating of 4.5

Features

  • Intuitive email sidebar integrated right in the inbox for easy access 
  • Provides detailed email tracking reports
  • Automated email response tracking
  • Responses can be sorted under multiple different categories(Recently viewed, awaiting reply etc)

Email service supported

  • Gmail

Pros

Cons

Seamless visual and functional integration for Gmail users

Only accessible for Gmail users

CRM features

Even though it is marketed as a lite CRM it lacks some of a the features of a fully fledged CRM

Custom email templates

 

Mail merge for up tp 50 contacts

 

 

Pricing

Free

$0

Solo

$19/user per month, billed monthly

$15/user per month, billed annually

Pro

$59/user per month, billed monthly

$49/user per month, billed annually

Enterprise

$159/user per month, billed monthly

$129/user per month, billed annually



MailTracker by Hunter

MailtrackerByHunter

Mailtracker by Hunter is primarily an email verification and look-up tool which doubles as an email tracker. It is a useful extension that can help provide valuable insight into customer engagement levels. 

Capterra rating: Mailtracker by Hunter holds a Capterra rating of 4.6

Features

  • Email tracking data available directly from Gmail
  • Email address lookup
  • Tracks mouse clicks
  • Other plugins integration available(Google chrome sheets, firefox etc) 

Email service supported

  • Gmail

Pros

Cons

Well designed email templates

No iOS version available 

Easy to use UI and quick accessibility

Support access is limited

Email address lookup features

 

 

Pricing

Free

$0

Starter

$49/month, billed monthly

$34/month, billed annually

Growth

$99/month, billed monthly

$69/month, billed annually

Pro

$199/month, billed monthly

$139/month, billed annually

Business

$399/month, billed monthly

$279/month, billed annually



Saleshandy

Saleshandy

Saleshandy is a top-notch cold email outreach tool that supplements your outreach and email tracking capabilities. However, tracking isn’t the only thing it is capable of. It has other handy features, such as custom email templates and automated email scheduling functionalities.   

Capterra rating: Saleshandy holds a Capterra rating of 4.5

Features

  • Seamless automation on follow up
  • Custom premium mail templates
  • Extensive personalisation with lots of different pre written reply options
  • Easy and quick integration with email service
  • Email deliverability and warming
  • Writing assistance to improve deliverability

Email service supported

  • Gmail
  • Outlook
  • Yahoo mail

Pros

Cons

Automated follow up

Service cancellation process can be a bit tedious

Extensive customization

 

Writing assistance

 

Easy to create templates

 



Pricing

Starter(Business)

$9/month per slot, billed monthly

$7/month per slot, billed annually

Outreach(Business)

$33/month per slot, billed monthly

$25/month per slot, billed annually

Agency

Custom pricing

 

Snov.io

Snovio 1

Snov.io used to be an email verification tool, but now it provides email tracking as one of its main features as well. It tracks email opens, click-through rate amongst other metrics analysis. It also provides extensive automation on follow-ups.

Capterra rating: Snov.io holds a Capterra rating of 4.7

Features

  • Alerts can be set to remind about tracking certain emails
  • Enables personalized mail signature
  • Unlimited email tracking

Email service supported

  • Gmail
  • Outlook
  • Yahoo mail
  • A whole host of other less known email hosting services such as Zoho, godaddy, AWS etc.

Pros

Cons

Feature rich

Very expensive paid plans

Unlimited email tracking

 

Has CRM tools

 

 

Pricing

S

$39/month, billed monthly

$33/month, billed annually

M

$99//month, billed monthly

$83/month, billed annually

L

$189/month, billed monthly

$158/month, billed annually

XL

$369/month, billed monthly

$308/month, billed annually

XXL

$738/month, billed monthly

$615/month, billed annually

 

Right Inbox

RightInbox

Right Inbox is an all-in-one email tracking software that offers features such as email opens tracking, click-throughs, and custom email templates with multiple email signatures. Follow-ups can be scheduled at optimum times and incase of no reply, follow-ups can even be terminated.

Capterra rating: Right Inbox holds a Capterra rating of 4.3

Features 

  • Standard email opens tracking and click through rate tracking
  • Custom email templates
  • Multiple email signatures
  • Schedule follow ups or terminate in case of no reply

Email service supported

  • Gmail

Pros

Cons

Intuitive UI

No mail merge feature

Detailed reports

 

Optimized for Gmail

 



Pricing

Free 

$0

Personal

$9.95/month, billed annually(Professionals)

$8.95/month, billed annually(Teams)

Professional

$19.95/month, billed annually(Professionals)

$17.95/month, billed annually(Teams)



Hubspot

Hubspot

Hubspot is one of the most used email tracking software currently on the market. It provides all standard email tracking features such as email opens tracking, click through to improve customer engagement. It also comes equipped with a CRM.

Capterra rating: Hubspot holds a Capterra rating of 4.5

Features

  • Notification for when a recipient downloads an attachment
  • Email scheduling to target optimum outreach times
  • In house employee email tracking capabilities
  • Can automate workflows
  • Free CRM software included

Email service supported

  • Gmail
  • Outlook

Pros

Cons

Free CRM software included

Paid plans too expensive

Engagement history of recipient available 

 

Sales workflow automations

 



Pricing

Free

$0

Starter

$45/month, billed annually

Professional

$450/month, billed annually

Enterprise

$1200/month, billed annually



Cirrus Insight

CirrusInsight

Cirrus Insight is an email tracking software that is well-designed and optimized for both Gmail and Outlook users. It provides all the standard email tracking features such as email opens and clicks through with an additional feature which allows you to set a meeting with prospects after the outreach and follow-up phases. 

Capterra rating: Cirrus Insight holds a Capterra rating of 4.1

Features

  • Email scheduling at specific times
  • Personalized reusable templates
  • Can schedule meetings with prospective customers
  • Drip marketing features to improve outreach

Email services supported

  • Gmail
  • Outlook

Pros

Cons

Detailed document(attachment) tracking

Starter plan lacks features

Salesforce integration

UI not the most intuitive

Sync with Google calendar available

 

 

Pricing

Salesforce Sync

$10/month per user, billed annually, additional $4 to add Sync+

Pro

$21/month per user, billed annually

Expert

$29/month per user, billed annually, additional $9 to add Extra+

Conclusion

We have analyzed 10 of the best email trackers in the market right now. We know what services they are most optimized for (Mostly Gmail 😜) and all their advantages, disadvantages, and pricing.

All of them are premium software in their own right, but to us, the best one for solely email tracking purposes is Mixmax. It does all the standard functions of a good email tracker with the addition of prospect follow-up by setting up meetings. This helps your business drive up those conversion numbers. It has a free plan, and the paid plans are also fairly reasonable. 

Let us know your thoughts.