The internet world has changed the way brands communicate with their customers. Though offline marketing has its significance, the online market is a total game-changer and quite a dominating advertisement channel these days. 

The internet world has changed the way brands communicate with their customers. Though offline marketing has its significance, the online market is a total game-changer and quite a dominating advertisement channel these days. 

Today, 95% of organizations have websites and applications, making it pretty easy for the customers and brands to reach out to one another. Hence all that brands want is seamless functioning of the website and the best user experience. 

Due to the frequent number of browser and device versions released in the market, compatibility issues might occur in the applications. As every browser and device interprets application code uniquely, we have to make sure that the application analyzes the code of all the device and browser versions of the target customers. Here the cross browser testing comes into the picture.

It not only ensures the applications’ compatibility with various browser and device versions but also validates its performance consistency with time. Also cross browser testing ensures the best user experience. With so many benefits, it's a must to implement cross browser testing. 

So let’s study some best strategies for successful cross browser testing.

Choose the right set of devices and browsers

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Choosing the right set of browsers and devices is very important! Why? The overwhelming combination of device browsers and their version complicates cross browser testing. 

Hence to make the journey more straightforward, we need to track the device and browsers used by the target market. This job can be done well by analytical tools like google analytics. Once you have the correct information, utilize that data and make a list of the devices and browsers used by your customers. 

This is the first and most crucial step of starting cross browser testing.

Choose the best UI Test Frameworks

The challenging cross browser testing can be made simpler by choosing the best cross browser testing tools or UI test frameworks. The best thing about the UI test frameworks is that they provide automation which is a must for redundant cross browser test cases and regression testing. 

Also, the most important factor about UI test frameworks is that they provide automated manual testing followed by log reports. The reports provide significant data to analyze the UI performance. This way cross browser testing has a great role in enhancing the UI of an application.

Make use of Automation and Parallel Testing

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Cross browser testing involves testing the application under testing with several device browser combinations. Hence parallel testing provides simultaneous testing of applications with a number of browsers and devices. The cherry over the cake is when the parallel testing is automated. 

This increases the speed of testing by multiple folds. One of the most popular and open sources cross browser testing tools is selenium web driver, wherein you can test your application with multiple browsers connected in parallel.

The benefits of testing on Cloud over On-premise testing

Performing cross browser testing on the cloud is like a boon! Cloud platforms are highly scalable, accessible 24/7, can integrate multiple testing tools of your choice. As we know that parallel testing is a must for cross browser test cases, we require highly scalable testing platforms to use the required number of devices. 

With scalable platforms, you can add or remove the devices as per the project’s requirement, which saves lots of bucks! Also as cloud platforms are highly accessible, cross browser testing can be performed by testers at any given point of time, and also business continuity can be maintained during odd times like teams geographically separated or during pandemics! 

But as many organizations opt for on promise testing for security reasons, even with cloud platforms we can avail secure clouds or some high-security provisions depending on service providers! Hence cloud platforms are the best for cross browser testing. 

Make use of AI-powered testing tools

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As we know, how complicated the several device browser combinations make cross browser testing complicated. We can use resource full data through machine learning and AI and make the entire process quick and automatic. 

Yes high-end technologies like machine learning and AI provide rapid automation by providing automated data analytics through machine learning. Many cloud testing platforms provide AI-based data to accelerate the testing process, which is highly recommended for cross browser testing!  


With applications becoming more complicated, testing technology is also advancing. For the best user experience and seamless functioning, brands have to opt for testing and cross browser testing is a must-have! 

But as cross browser testing comes with a host of challenges, good testing tools and timely formulation of strategies make the journey simple and productive. So we have listed the best strategies to make cross browser testing a cinch! Do make a note of it!