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16 Best Video Marketing Ideas For Small Business

video-marketing
Shifat Jaman


8 mins

With the rise of social media, there's this need for an endless flow of video content. Video content is very engaging on social media, and it's something that your small business needs to be competitive. Problem is, what type of video content do you create? 

Well here's 16 ideas to get you started.

Brand Video

A brand video is like your company video; it tells your story, talks about your mission, talks about your why, maybe what makes you different, if somebody were to ask you, hey, what's your company's mission, and what makes you different? What would you tell them, right? What would be your two- or three-minute sales pitch on that? Take that, make it your script, and create a video around it.

Meet the Team Video

A meet the team video is an excellent way in your sales process, maybe your salespeople can send that out to say hey, here's the team that's going to be working on your project or doing XYZ for you, get to know them a little bit better, could also be a video you send to new customers, hey we are excited to get started I'm going to send you a video so you can get to know the team a little better. 

This is an excellent video that just kind of showcases your staff, the value that they bring, how they fit in the process, and what makes them different.

Product Demo Video

If you sell products, really, this video is explaining those products, it's how to around the product. If somebody were to ask you, hey, tell me about your product, how it works, and really why I should buy it, what would you say to them? Turn that into a script and make a video around it. An example of a good title would be: "how to make money on Shopify?".

Service Video

It's a service explainer video really, talking about the process and the value behind the service that you provide. This is a great video in the sales process to put on your website, to post on social media. If somebody is interested in your services, this would be the video that would really help them pull the trigger on that because it explains to them the value of your service, really the quality behind it, process behind it, so they're comfortable and ready to move forward.

Sales Presentation Video

Really it's the overview of your company and the products that you provide, it's something that your salespeople might want to show in a sales meeting or in a presentation. It could be something they want to send their prospects prior to signing up to get them excited. 

Just think about what's the best video to sell your company and the products and services that you provide, and a really short and sweet little two-minute script, create a video around that.

Great Commercials for Your Brand

Think of short, inspiring, maybe funny commercials, short explainer video type commercials, stuff that you can put on social media, you can put on your YouTube channel, you could potentially even run on digital TV. It's a short ad, right, about your business. It doesn't have to be too detailed, right? 

If you think about commercials for BMW or Under Armor and these sorts of things, it's sometimes just an inspiring story with their logo at the end. That works too. So think about the types of commercials you can create around your brand.

Create Snackable Content

Snackable content is very short video content you can put on social media. It's just snackable content, it could be fun, it could just be a short animation with a statement on there. It could be something funny like somebody dancing through the streets right, with a short tagline on it. 

Think of these as animated banner ads, essentially. Create a lot of videos around this. Snackable content you can continually share across social media (ie "best dropshipping products").

Create Weekly Tip Videos

Maybe even monthly tip videos if you don't have a lot of time, but the tip videos really are the ideas around how your product or service can solve problems, right? And then the tips around that. Think of these as educational. You have a lot of knowledge, and industry knowledge, you know from where you come from, how do you share that, right? How do you become a thought leader in your space? 

Tip videos work really well for that. A perfect example is the one I'm doing right now. How can you make a video like the one I'm doing right now for your business?

Do Webinars/Podcasts

Here again, it's like the tip video idea but this is a little more longer form content, where you really dive into something in particular that you're an expert around, create content around that whether it's a webinar or a podcast, record that, get that up on social media and on your YouTube channel.

Customer Stories

Find some of your best customers and create a short customer story around that customer, right? These are like video testimonials, essentially. It shows how these customers are succeeding by using your products or services and how they're so happy about it right? That's going to get people excited to want to do business with you in the future.

User Generated Content

By this I mean have your customers actually send you content, maybe videos of the products that they purchase from you, or maybe a short testimonial video that they record on the phone and send it over, give them a gift card right? Thank them for this kind of stuff, you know, give them a reason to do it, and then share that on social media and post that on your website. 

This kind of content is really good because it feels authentic. It's not something that you created and you sent a whole video crew to go do it, somebody, that felt compelled to do this video content on their own, and you're just simply sharing that on social media.

Project Videos

This can be like a before or after video, or a design reel or an annual project reel of sorts where you really highlight case studies and projects that you've done in the past so that people can see that you do a good job and there are actually results that come from it.

Training Videos or Help Videos

So if there's additional instructions that need to be provided for the product or services that you offer. Maybe you provide a service and there's some sort of maintenance or management of that service needed after the fact. 

Think about the things that your customers might need additional training or support in the form of sort of help documentation, where you can create this type of content for your website, your help site, for your social media channels, your YouTube channels, etc.

Company Culture Video

think of this like a recruiting video. If somebody is interested in working for you they want to kind of see behind the scenes of what your company is like. What's The culture like, what does it look like, what's the work environment, how do people interact, you know, what's the day to day look like, create a video around that, it's going to be a great asset you can put on your reply page.

Employee Spotlight Video

Maybe take somebody that's been with you for five years or 10 years and put them on the calendar to do an employee spotlight video right? Highlight their story. What were they doing before they worked for you, right? What has your experience been like, what's some things in their life that they're interested in outside of work, right? Tell their story and what they're passionate about. 

This will fuel their fire but it's also good content to kind of leverage behind the recruiting video where you can start to highlight some of your staff as well, and show people that are interested in working for you that there are some pretty cool people that work for you also that are pretty happy.

Do an Annual Party for Your Company and Show a Video at The Party

Get them excited right? This is a great time to kind of schedule an annual refresh of your company video, your inspiring message that not only really fuels up your team but also can be used on your website and on social media to get your customers and potential customers excited about you as well. 

It stays relevant that way because if you do a company video and then don't update it for like five years it gets kind of stale right? So if you do this every year it always stays fresh and relevant it's really something exciting to show at your company party.

Wrapping Up

This is all for Best Video Marketing Ideas For Small Business. Hope you like it guys. Don't forget to share your thoughts and valuable opinion regarding these ideas. Do you have any better ideas? Share with us. We will definitely feature your idea if it is good enough. We always prefer our audience choice.

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