Sales

Usually not below about five reps. Gong is priced and built for coaching a floor and forecasting off their activity, and both need volume before the signal beats listening to your own calls. The honest small-team version is a shared recording and an hour a week.

Early on, often yes — prospects, sequences and pipeline in one place is enough for a small outbound team. It stops being enough when support, billing and customer success also need to write to the account, at which point it syncs into Salesforce or HubSpot rather than standing in for one.

Good enough to work and not good enough to trust blindly, which is true of every provider at this price. Accuracy varies sharply by region and industry, so the useful test is a sample export in your actual market rather than the vendor’s coverage claim.