Apollo.io
Sales prospecting, enrichment and outreach in one platform
A sales intelligence and engagement platform combining a contact database, AI-assisted outreach sequences and buying-intent data, used by sales teams to find and reach prospects at scale.
Picked for AI Sales Outreach Stack.
Apollo.io bundles the pieces of outbound sales prospecting that used to require several separate subscriptions: a searchable contact and company database, email and dialer sequences, enrichment for existing CRM records, and buying-intent signals to help prioritize who to contact first. AI sits across most of it — drafting sequence copy, suggesting personalization, and summarizing account context before a call.
It’s built for sales development reps, founders doing their own outbound, and small-to-midsize sales teams that want one tool covering the full prospecting-to-outreach motion rather than paying separately for a data provider, a sequencer and an enrichment API. The free plan is a real onramp rather than a demo shell, which makes it an easy first stop for anyone evaluating whether outbound at scale is worth the spend.
The friction shows up once usage grows: nearly everything — exports, mobile numbers, AI credits — draws from a shared credit pool, and the effective cost of running a real outbound motion tends to land higher than the advertised per-seat price suggests. As with any contact database, data accuracy is inconsistent by region and role seniority, so exported lists still need a human pass before a big campaign goes out.
Features
Contact and company database
Search and filter a database of hundreds of millions of contacts by title, industry, technology used and more.
AI-assisted sequences
Drafts and personalizes multi-step email and call sequences, with an AI assistant that can rewrite copy on request.
Buying-intent signals
Surfaces accounts showing active research or hiring signals, to prioritize outreach toward prospects more likely to convert.
Built-in dialer and call recording
Calls are placed, recorded and transcribed inside the same tool that holds the prospect record, so the follow-up is not a separate app.
Chrome extension
Pull a verified email, phone number and company record straight from a LinkedIn profile or a company site without switching tabs.
CRM enrichment and sync
Two-way sync with Salesforce and HubSpot, with records topped up automatically as the database refreshes rather than in a quarterly import.
Use cases
- Building targeted prospect lists from firmographic and technographic filters
- Running multi-step outbound email and call sequences from one tool
- Enriching CRM records with verified contact and company data
- Prospecting from a LinkedIn profile without leaving the browser
- Scoring inbound leads against an ideal customer profile before a rep sees them
- Handing a new rep a working sequence instead of a blank outreach template
Compare Apollo.io head to head
One side-by-side comparison, on pricing, platforms and where each one wins.
