Image
Generation, editing and upscaling for still images.
MidjourneyMidjourney, Inc.
AI image generation known for painterly, high-detail output
From $10/mo
Adobe FireflyAdobe
Adobe's generative AI models, built into Creative Cloud
From $9.99/mo
AI image generation that actually spells words correctly
Freemium
Multi-model AI image generation with fine-grained creative control
From $12/mo
Generative video and film-making tools for professional workflows
From $15/mo
Questions about image tools
Which one should I use if the image needs text in it?
Ideogram. Legible in-image type is the thing Midjourney and Leonardo.Ai are still unreliable at, and it is the difference between a usable poster and a near miss. For images with no words in them, Ideogram has no particular advantage.
How do I keep a character or style consistent across many images?
Use the reference features rather than longer prompts. Midjourney’s character and style references carry a look across a set, Leonardo.Ai lets you train a model on your own material, and Adobe Firefly’s custom models do the same against a brand library. Prompt wording alone will not hold a series together.
Are these safe to use in commercial work?
Adobe Firefly is the one built to answer that question — trained on licensed and public-domain material, and sold with indemnification for enterprise customers. The others are stronger creatively and leave the licensing question with you, which for concept work is usually fine and for a national campaign is not.