BeautyPlus vs Runway

Both are built for Image — here's how BeautyPlus and Runway actually differ on pricing, platform reach and where each one is strongest.

At a glance

AttributeBeautyPlusRunway
PricingFrom $6/moFrom $15/mo
PlatformsWeb, iOS, AndroidWeb, API, iOS
CategoriesImage, VideoVideo, Image
IntegrationsNot listedNot listed

Where each stands

BeautyPlus

Pros

  • Easy-to-use AI editing tools suited to beginners
  • Wide range of portrait retouching and creative effects
  • Web-based tools that need no installation
  • Covers enhancement, generation, background removal and video editing
  • Free plan with access to basic AI features

Cons

  • Some advanced tools and assets require a paid plan
  • Free exports may include watermarks or usage limits
  • Results vary with the quality of the uploaded image

Runway

Pros

  • Strong reputation among working filmmakers and studios, not just hobbyist generative-video users
  • Fine-grained motion control (Motion Brush, camera controls) beyond simple prompt-to-clip generation
  • Frequent model updates keep output quality and clip length improving

Cons

  • Credits are consumed quickly at higher resolutions and longer clip lengths, so serious use gets expensive fast
  • Character and scene consistency across multiple generated clips is still unreliable, complicating longer narrative work
  • The free plan's watermarked, low-credit output is really a trial rather than something usable for real projects

Which should you choose?

BeautyPlus is the better fit for:

  • Content creators making polished photos, thumbnails, collages and social posts
  • Online shoppers previewing hairstyles, hair colours and outfits before committing
  • Individuals enhancing portraits, removing distractions and creating profile photos
  • Marketers producing social-ready visuals and promotional images quickly
  • Families restoring old photos and making creative photo memories

Runway is the better fit for:

  • Previsualizing a shot or scene before a real production shoot
  • Generating B-roll and background plates for independent film and ad work
  • Restyling existing footage into a different visual look
  • Removing or replacing objects in a shot without full VFX tooling
  • Driving an animated character's performance from a recorded actor
  • Pitching a treatment with moving reference rather than a storyboard

Looking for more options? Browse every tool in the Image category.

Related comparisons

Other head-to-heads involving BeautyPlus or Runway.