Frase

AI SEO content research and outline builder

An AI SEO platform that analyzes top SERP competitors to generate structured content briefs, optimize keyword coverage, and write ranking articles.

Screenshot of the Frase homepage

Frase is built to streamline the time-consuming research phase that precedes writing any serious SEO article. When given a target keyword, it crawls the top 20 search engine results, extracts competitor headings, compiles common user questions from People Also Ask and forums, and summarizes key statistics into an interactive sidebar.

Content managers can click through these findings to assemble a comprehensive, structured content brief in under two minutes. Writers then use the built-in Content Editor, which monitors a real-time Topic Score as terms are incorporated into the draft.

The platform provides a practical balance between automated research and human editorial control. While its integrated AI writer can draft sections on demand, its primary value lies in ensuring writers cover search intent thoroughly enough to compete on page one.

Features

Automated SERP Analysis

Scrapes and summarizes headings, questions, and statistics from top 20 Google search results.

AI Content Brief Generator

Compiles complete writer guidelines, target headings, and word count targets in seconds.

Topic Score Optimization

Real-time grading of article keyword density against top organic ranking competitors.

Integrated AI Writer

Drafts headings, FAQ sections, and article introductions using proven SEO formulas.

Use cases

  • Accelerating content briefing workflows for content managers and freelance writers
  • Identifying question queries from People Also Ask, Quora, and Reddit for FAQs
  • Optimizing existing articles experiencing organic search traffic decay
  • Comparing competitor content structure and keyword usage side-by-side

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