Figma AI
AI design generation built into Figma
Figma's built-in AI features, including First Draft for generating editable UI from a prompt, AI-assisted search and asset generation, layered directly into the existing design canvas.
Figma AI isn’t a separate product so much as a layer of AI features stitched into the design tool most product teams already live in — First Draft turns a text prompt into an editable starting layout, AI-assisted search finds components by description, and image generation and content replacement happen right on the canvas. The pitch is that none of it requires leaving Figma or reconciling AI output with an existing design system.
It’s most useful early in a project, when the job is generating a range of rough directions to react to rather than committing to a final layout. Designers who already work in Figma get the most value, since First Draft output arrives as real, editable layers rather than a flat image that then has to be rebuilt by hand.
Treat First Draft as exploration, not delivery — experienced teams rarely ship its output as-is, and it typically needs real design judgment applied before it’s usable. Quality also varies a lot depending on how standard the UI pattern is; common layouts fare better than anything unusual. AI feature access is tied to paid plan tiers and comes with usage limits, so how much of this is actually available depends on which Figma plan a team is already paying for.
Features
First Draft
Describe a site or app screen and generate an editable starting layout — real Figma layers, not a flattened image.
AI-assisted search and content
Search for components by description and swap placeholder text or images across a design using natural language.
Make an image
Generate images directly on the canvas to use as design assets without leaving Figma.
Automatic layer renaming
Renames a tree of untitled frames from what they contain, which is the tidy-up nobody does before a handoff.
Visual search
Find a component by describing it or by dropping in a picture of it, instead of remembering what someone named it two years ago.
Prototype generation
Wires plausible interactions between existing frames so a static file can be clicked through without hand-linking every hotspot.
Use cases
- Producing a rough first-pass layout to react to instead of starting from a blank canvas
- Speeding up placeholder content and image generation during early design
- Searching a large component library by description instead of scanning manually
- Cleaning up a messy layer tree before handing a file to another designer
- Finding a component by describing it rather than remembering its name
- Making a static mockup clickable for a stakeholder review
Compare Figma AI head to head
Side-by-side comparisons, on pricing, platforms and where each one wins.
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