There are many strategies and techniques you have to develop when it comes to business and marketing. The online e-commerce business is not different but much more prominent if you judge it from the level of adapting tricks because it is vast and ever-growing. You have to stand out of the crowd with unique styles if you want to survive in this cruel competitive place. To help you, researchers and experts are working constantly to develop new and more active strategy. A/B testing is another term has been included in this list not so long ago but its success rate for promoting business sites is undeniable in this short time. May be it is not much heard-term like SEO but A/B testing is being implemented by the leading companies and skillful marketers with a gorgeous result and now the small business websites are also trying for this.
What is A/B testing?
Well, the definition is simple. A/B testing is running a comparison among some test samples for measuring the response rate for each sample according to a metric and then later using the one which has more success in the real world. The concept is fairly is. You just think about the sign-up form position or the number of queries in the form or moving the ad banner to a different position or change the dialogues of “buy now”, “follow me”, “thank you” etc. or even changing the full theme of your site. The method is to direct visitors to different samples using A/B testing tools and after a reasonable time compare the result and choose the one for promoting your business which is the winner. Amazon, Google, Microsoft, BBC, eBay are some of the companies using A/B testing.