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How Effective Are Welcome Emails?

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 A welcome email is a message you send to your new subscribers. Sending a welcome email is an effective way of providing new subscribers with company highlights, customer stories, and information about your products and services.

But just how effective are welcome emails? Allow the data to answer the question for you.

Engagement

Welcome emails have read rates that are 42% higher than the average email, open rates of 91.43%, and click-through rates (CTR). Furthermore, they can increase your unique open rates by 86% and unique click-through rates (CTR) by 196%.

Revenue Generation

With a median ROI of 122%, personalizing your email marketing is one of the best ways you can boost your revenue. This is especially true for welcome emails.

Welcome emails that include offers can boost your revenue by 30% per email, compared to emails that don't include offers. Relevant messages also drive 18 times more revenue than broadcast emails.

In addition, welcome emails generate 320% more revenue per email than other types of emails and three times more transactions per email than your other promotional emails. 

Welcome Email Personalization

Today's consumers are looking for more and more personalization. In fact, 90% of consumers find content that it customized useful, and 74% of marketers state that personalization increased their brand's customer engagement

Personalizing your emails can improve your CTR by an average of 14% and your conversion rates by 10%. Personalized subject lines can also increase your open rates by 26%, and personalized emails have transaction rates that are six times higher than non-personalized emails.

Customers like the feeling of being welcomed when they walk into an establishment. Email marketing is no different, so use welcome emails for your benefit. Encourage conversions by sending welcome messages that are timely, personalized, and engaging. While you're at it, make it easier for yourself by taking advantage of email marketing automation.

Gain more insight by checking out the amazing infographic below.

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