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13 Best Digital Marketing Blogs To Follow in 2019

best-digital-marketing-blogs

Undoubtedly, those who perform marketing feel the constant pressure to stay current on new consumer trends, markets, and more effective ways to achieve results with their communication strategies.

However, this task of continually seeking new and valuable information can be a rather frightening exercise for those who continuously navigate the network by monitoring the latest trends that allow us to be ahead in digital marketing issues.

Fortunately, amid the information universe circulating in the net, there is an ideal content form to collect valuable information in a short time and with a surprising clarity of explanation: blogs.

That's right, and surely at some point, you found in some of the answers when looking for accurate information on various topics such as cooking, crafts, how to find the best hotels, etc. The content you are reading right now is also from a blog.

The topics are numerous, but the important thing is that now you have at your disposal a list of regular blogs specialized in digital marketing. It ensures that you receive new, relevant information, very well written and entertaining content daily, so you never have to get lost in the intricate paths of all the information that abounds on the internet.

What is Digital Marketing?

In recent decades, digital marketing has exploded. The reason: it has offered many benefits to businesses while providing simple responses to consumer behavior.

But questions have always crossed our minds: what is digital marketing? What disciplines does it cover? What are the essential points to remember for the companies that practice it?

Digital Marketing and Web Marketing

We often tend to confuse digital marketing and web marketing, because indeed, digital marketing is based on the web. But in reality, the latter is a set of practices aimed at promoting business, generating leads and customer loyalty through digital media such as the website, social media, SEO, inbound marketing, data, local marketing, and various emailing campaigns.


All the digital levers are therefore implemented in digital marketing. All fields of activity integrate it from now on in their strategy thanks to the real advantages that it provides. Not only does it create a relationship of proximity and trust between the supplier and the customer, but it also allows to probe the requirements of consumers, to better meet their needs and solve their problems.

Accessible in terms of budget and with costs properly controlled, digital marketing gives companies the opportunity to carry out more interesting, but profitable actions. Opening on a vast market, the digital will, therefore, address a wide range of customers, and this at any time. All brands will be able to display, extend their image and increase their visibility on social media and search engines. And for all the respectful advertisers, understanding the digital wheel is vital.

In short, digital marketing brings together internet-based communication practices that adapt to all screens as well as to all platforms integrating digital communication. It is, therefore, necessary to digitize all information media while simultaneously considering business communication.

Why Do We Need Digital Marketing Today?

Very quickly becoming a strategic issue for all companies, digital marketing includes some advantages. Already, to go beyond the physical boundaries: if you want to apprehend the international market or develop your activities, you can implement the digital tools to achieve your ends.

Digital marketing is boosting your brand awareness. A conversion-oriented website will always give you more visibility. And blog posts that are interested in the issues of Internet users will still win favor from the audience. The more you see on the web, the more you will be more visible, and your SEO will not suffer!

Digital marketing, unlike traditional marketing, wants to acquire potential prospects. The goal is to have them come voluntarily just because you're interested. So you have to attract, convert, lead to engagement, but also retain them. The goal of digital marketing is to attract quality prospects and not to gain traffic on its website.

Are you ready? Without further ado, here's the list of the top marketing blogs minus us you shouldn't miss:

Ahrefs Blog

Ahrefs blog helps you stay current on new digital marketing trends to implement on your businesses. This blog is hosted on a platform that is in charge of promoting tools to monitor or research about competitors in your niche.

The blog specializes in topics of digital marketing through the treatment of content in digital marketing with an easy-to-read format and a first-rate content searcher where you can access information from the use of categories.

The platform utilizes in-depth tutorial pattern which incorporates the use of elaborated images, emoji, and even GIFs to ensure you understand the message guaranteeing that you know it and can expand your library specialized in the digital market.

Backlinko Blog

In terms of digital marketing, the new platforms that can be used as transmitters of information and content are many and increasingly sophisticated. In this universe, a good digital marketing strategy is to be up to date on content creation, to have a broad knowledge of the public, and by guarantee, to know how to implement parameters to give good management in platforms and information devices through marketing automation processes digital.

This blog has a wide variety of content specialized in digital marketing where the factor that differentiates it among the other blogs in this list is the quality of its methodologies.

Effectively, implementing an excellent strategy of digital marketing involves the use of methodologies that allow monitoring of the processes and the level of compliance of the actions to be developed.

Neil Patel Blog

A site that has only been growing and bringing a lot of incredible tips is that of Neil Patel. The guy is one of the most influential in our current market, he even acts strongly in every country, and this is only because the big players in the market indicate its blog as a reference.

On Neil Patel's website, you will be able to see when you read their contents that are all complete and in-depth topics about Digital Marketing.

Something exciting in the contents of Neil Patel is that he always brings his cases so that he can practice his personal experience in the subject approached.

If you want to learn how to position your articles and content better Neil Patel's website has a lot of exciting stuff on the subject.

Quick Sprout Blog

Quick Sprout is a blog with extensive and extremely relevant guides on various subjects of the digital marketing market. It is one of the blogs of the tools of Neil Patel, provided with its seal of quality.

With a fun interface and a character that will guide you in exploring the world of digital marketing, this blog will help you have quick tips on how to implement digital marketing strategies on different topics, focusing mainly on work that develops from the use effective use of digital marketing tools and content creation.

Search Engine Journal

The name of this site already says everything right. This is a website focused on results and shows this in a lovely way in its contents. By accessing and tracking the contents of the search engine journal you will stay up-to-date on what's new about content marketing, SEO and more.

This site could not be left out of our list, because it has a clean design, high-quality content and if you always want your content on the first page of Google this a blog to read. It is a very relevant site for search engines, and this comes because of its quality and differentiated marketing strategies.

If you want to stay informed about content marketing and digital marketing visit this site.

SEO Round Table

One of the most complex aspects of marketing has to do with measuring marketing activities and setting parameters to monitor the effectiveness of marketing strategies. Luckily, some blogs specialize in providing the best tips and tools on digital marketing analysis. In this context, SEO Round Table is one of the best in the blog to be consulted.

It is helping to maximize the potential of digital networks. This platform is designed to generate data, analysis of SEO and reports on the performance of marketing strategies that are implemented in digital media. So the blog is focused on offering content regarding digital marketing statistics and how to get the most out of them.

ShoutMeLoud

This blog specializes in creating insights about marketing insights and consumer perceptions. Following this blog is ideal for those who want to complement their vision in digital marketing regarding content creation, and especially, interested in knowing new trends on consumer behavior.

This digital marketing blog will help address a new perspective on consumer research with specific content on creating consumer experiences. That is, the tendency to approach the consumer as someone who seeks experiences is in full swing in the world of marketing.

The exciting thing about this blog about marketing is that, it has digital marketing topics addressed to certain specific sectors, such as health, insurance, and banks. So if you do your business in a particular industry of the economy and work with digital marketing, this blog may be what you were looking for.

Moz Blog

I believe that 90% of the people who come into this business know the Moz Company, they are SEO specialists, and they have one of the best websites with articles on the subject.

In addition to having a much-consumed tool worldwide of site metrics and others to help our niche, in Moz's website, it is possible to find produced content that is elaborated by the best professionals in the field of SEO, each topic covered have valuable tips and data on the subject.

This blog specializes in providing information on digital marketing tools with the aim of increasing the level of skill in SEO positioning and effective means of using the parameters of social mediation. It is the compass that will help you with new strategies guiding your actions to understand how to improve and achieve excellent levels in your business.

Semrush Blog

This is a well-known tool in our market, SEMrush has one of the best SEM (Search Engine Marketing) devices in the world, but that's not all. The company also has an incredible blog, with updated content and very well written.

They bring in your blog very distinct subjects about digital marketing, SEO, branding, copywriting, content marketing, design and a myriad of issues.

If I were you would already start looking for some articles on the topics that you have a preference on the SEMrush website; you will not regret it, because it is among the blogs to follow.

Cognitive SEO

This blog is complete, and among the best marketing blogs. It is not aimed at a single branch of digital marketing, so it answers many doubts that may assail us. I have it as one of the reference blogs, and I always try to take time to read your articles. For all those who are discovering digital marketing is one of those that you must add to your list of favorites.

Chosen on several occasions and in different blogs, as one of the best network marketers blogs, Cognitive SEO deserves to be included in this list. I would give you an example; if you search for any topic of digital marketing in Google, it is rare that Cognitive SEO does not come out in the first position or at least in the first page of Google.

Niche Pursuits

Surely if you are or just started with niche SEO, you have to know at least this blog, or it's content. The truth is that this blog often goes to various topics related to niche SEO and digital marketing. Another monster of digital marketing and SEO of course, for anyone who wants to learn about organic positioning, you should have it saved in browser favorites of your computer or smartphone.

The Niche Pursuits, apart from being included in practically all the listings of the best digital marketing blogs, has the advantage that it has excellent content in any field within digital marketing, whether it's social networks, SEO, WordPress. It has excellent articles that can be very interesting for anyone who is starting to poke their heads in the sector or who is working the social media of a company that is dedicated to other businesses.

Content Champion

All those who are working on their brand, or entering into the world of digital marketing, you have undoubtedly come across about Content Champion. It is a complete blog, in which it not only gives you advice on personal branding but also complements it with more personal articles, ensuring it as an example, which makes reading more enjoyable.

Their content is great. It does not speak exclusively about marketing or digital marketing but also covers essential parts of the day to day of any entrepreneur. It is highly recommended for those who are starting to start a business or who have already taken a while and need help.

Yoast Blog

​For those who are involved in WordPress SEO, Yoast blog is one of the greatest. We've been lucky enough to have it as an SEO guide, and the truth is that even the Yoast plugin is a genius work of creativity. It was impossible not to include it in this list. This blog is aimed at anyone who is looking to make a place in the world of digital marketing and more particularly in the world of SEO.

(Bonus) The Components of Digital Marketing

Search Marketing, Indexing Branded Content

​Search marketing encompasses content indexing activities, comparison engines and application referencing. It's also what consumers try to communicate through social networks. It is of utmost importance in digital communication because the customers' opinions are important and are perfect complements for SEO whether paid or not.

Social Marketing

​Social media is a strategic way to build the right foundation for e-reputation. The audiences are then managed by creating a capital called the "owned media." It is a digital ecosystem that integrates a kind of content strategy of the company because an outfitter will always amplify the values of the brand by embarking on a reckless communication. With the establishment of dialogue and exchanges with consumers, social marketing is a reliable tool in digital communication.

Display Marketing

​This is closely related to the previous ones because it incorporates other levers already activated. Sadly, Display Marketing is a formidable advertising banner, especially when it comes to renovation: video, programmatic or advertising.

Mobile Marketing

​This is undoubtedly the one that does translate digital marketing because it highlights the daily life of consumers. You take your smartphone with you every day. And with these blogs, you do your research, you learn about this or that offer that can solve your problems. Advertisers must, therefore, have the first reflex that digital marketing starts with mobile marketing, that is to say, to treat customers properly, to centralize communication actions. Then you have to add other dimensions such as geolocation, mobile apps, etc.

Data Marketing

​It houses all other disciplines because the right information is collected to carry out digital marketing. So you have to be able to put data marketing on the scene so you can make decisions. By adequately defining metric parameters for the valuation of investments, advertisers realize that data marketing is fully coordinated with other aspects of digital marketing.

Conclusion

We love learning about digital marketing, do you? The truth is that it is almost impossible to find up-to-date blogs on this subject, primarily because of the rapid changes in the technologies on which they are based.

And what better than learning from excellent professionals with fresh and updated content.

Here, we ensured that you enjoy knowing the best digital marketing Blogs. In these bogs and ours, you will find the information you are looking for about digital marketing!

Ahh! You might ask, are there only these? No, there are many more, but we've created, in our opinion, a selection criteria for you to stay with the best Blogs.

We hope you enjoyed the article.

24 Free SEO Tools In 2019 (Recommend by ThemeXpert)

24_free_seotools

Virtually every company that is present on the internet wants to increase the number of hits on his website or blog, right? In this context, it is critical to use SEO strategies and tools that help you achieve good search positions.

SEO, or search engine optimization, is the optimization for search engines such as Google, Bing, and YouTube itself. This type of work consists of leveraging the best techniques and solutions to make your pages stand out in search, getting more impressions, clicks, interactions, and leads.

As a marketer, you are indeed interested in seeing your content among the most sought after in your segment, right? So, how about you start tapping into all the existing free white label seo tools?

There are currently hundreds of SEO tools on the market. Most focus on solving a specific demand, helping in a part of the process, but there are also "all-in-one," super complete platforms.

To help you choose the best allies in your search engine optimization work, we've sorted out the top free options. See below!

The Importance of SEO

The SEO of a website or page is responsible for increasing the chances of having your content displayed when the internet user searches for systems like Google, Bing, and YouTube.

A good optimization strategy is capable of generating hundreds or even thousands of organic leads, that is, without investing in ads-the dream of 9 out of 10 companies when doing digital marketing.

But don't think that the sole purpose of SEO is to appear among the first results of the search!

An optimized website also becomes more user-friendly, delivering quality and objectivity. After all, Google and other search engines are already smart enough to know when the page has rich content.

So, are you already convinced of the need to invest in optimization? Now, all we need to know is the tools that help put this work into practice.

Free SEO Tools For Keyword Research

​We start with keywords research tools which are the first place to start in this journey.

Google Adwords

The Keyword Planner is a free tool offered by Google itself. It can be accessed after registering on their ad platform. Not only it's good for regular SEO, but also it's perfect as like local seo tools.

Features of Adwords:

  • Check the search volume of any keyword
  • Check for suggestions on new keywords
  • Check the level of competitiveness of the term.

Just be aware of one thing: Google AdWords Manager was created for the use of ads purchase, so a lot of information will be targeted at those who want to invest-not necessarily working with organic searches.

Anyway, Keyword Planner is one of the most used best SEO tools, serving as a starting point for your strategy.

Keywordtool.io

I do not know if you are willing to invest in keyword research or not; it depends on your current online income level and your professional activity. It is not the same to be a blogger as to be an SEO or webmaster. But if you're tight on funds, I strongly recommend using this tool.

In my experience, a bad (or non-existent) keyword research is one of the three most typical errors of websites that don't manage to attract traffic, and that's what the keywordTool solves.

Features of Keywordtool.io

It allows you to geolocate the searches, and it's also programmed to make reports of information much higher than other free SEO analysis tools.

It makes all the sense in the world if you think about it: Keyword Planner was a tool for advertisers, and KeywordTool.io is a tool for SEO (as defined by the creators themselves).

Another fantastic feature that I love about the tool is its "Questions" function.

It is located in the tab next to the main keyword report, and if we click on this option, the tool will show us keywords in the form of a question that includes the keyword that we have entered and that users search in Google.

Also, now asking questions in your content (and answering them) is more important than ever. Google for a specific number of SERPS has begun to show excerpts from some posts of the first Google results that respond to the user's query quickly and concisely.

Ubersuggest

​Do you know when you're typing a search on Google and automatically come up with some search suggestions? No, Google is not yet psychic! These phrases or terms are based on favorite expressions that have already been typed by other users.

This is precisely how Ubersuggest works. This free keyword finder lists all possible search intentions, from A to Z, based on the purposes of previous searches.

Features of Ubersuggest

  • Get insights for new keywords
  • Map the main competitors
  • Identify the difficulty to rank with SEO and with ads.

​In the old days, many SEO strategists used these automatic Google hints to get new keyword ideas. The advantage is that now you do not have to do this anymore! Just use Ubersuggest, and the tool will do the "dirty work" for you.

Soovle

​Soovle makes up the best keyword research story for your SEO strategy. When you tumble up with large no of channels, and you wish to have different sets of keywords for each, then Soovle is the right Keyword research tool choice for you.

Features of Soovle

The beauty of the tool is that it results out with the bulk of the keyword search even if you enter a single alphabet. Like if you enter an idea, Soovle will flood you with its auto-generated huge keyword idea options from various search engines on a single screen.

Hence this free keyword research tool is also called as a customizable search engine as it welds the keyword search results from majorly loved search engines like Google, Bing, Amazon, Yahoo, Answers.com, YouTube and Wikipedia. The beautiful part about this best keyword research tool is that it is available for free boosting support and inspiration for content creation and SEO.

Some of the Beautiful Facts

  • The first thing you can observe about this keyword research tool is that once you are diverted to Soovle, you will see a search box surrounded by the famous search engines.
  • After the search is executed the first link that is being reverted is the Soovled link.
  • The currently active search engine appears inside the curly brackets.
  • One can move the search engines around by clicking the icon below the search box of the preferred search engine.

​The best thing about this keyword research tool is that it is straightforward to use and understand and it's fun to play with it.

Answer The Public

​Answer the Public is an excellent SEO tool which aims at not only providing you with plenty of topics for a searched keyword but still it works to get you the most relevant topic which will fulfill your desire.

Features of Answer the Public

  • Selecting a Related Topic: At first, it will choose appropriate topics from the sea of topics found from your inputted keyword. Here you will find out the relevancy of this topic and where you're going to pitch your article if you don't plan on posting on your platform.
  • Competition: After the first step above, this tool will now check the amount of competition present already for the relevant topic of your choice.
  • Niche Uncovering: This functionality aims at finding specific niche topics which have a considerable search volume, with this new set of topics you can write on it.

Insta Keywords

Features of Insta Keywords

Insta Keywords is an excellent alternative SEO tool because it enables a broad search of keywords, as well as providing excellent long tail word tips.

You can use this tool entirely for free; you can also create free campaigns and save the rescued keywords for later use.

Keyworddit

​You never imagined Reddit would be too useful to have a specific tool for it in this aspect? Well, it is, and as a matter of fact, its tool Keyworddit is free to use.

Features of Keyworddit

​Keyworddit extracts keywords from the list of subreddit. Just enter any subreddit (for example, /r/baby), and it will output a list of a few hundred keywords plus monthly search volumes. This is very useful for understanding the topics that most interest your audience.

Searchvolume.io

​In the meantime, it is no longer possible for the Google Keyword Planner to display the "exact" search volumes for a keyword query. Similar search terms are put together in the search volume query with related keywords together in a category. Instead of exact numbers, search volume ranges are set for a keyword. An approximate estimation of the frequency of a search query is thus still possible, but actually, we desire to know more, and that is why this tool was born.

Features of Searchvolume.io

​This is where the free online tool SearchVolume.io comes in to help by bringing out the hidden search volumes. With a query, SearchVolume.io can display the monthly frequency for a maximum of 800 keyword searches.

Data export to Excel is possible, and further individual processing of the data is made effortless.

Free SEO Tools For Niche Idea

​Most times we find it hard to uncover a niche idea lying next to us. However, the tool below comes freely to our aid.

Semantic Link

​The semantic link is a simple free tool which helps its user find semantically related words which indeed useful for a serious SEO master.

Features of Semantic Link

​The semantic link works by analyzing texts situated at Wikipedia to discoverer those which are semantically related. According to its website, this tool utilizes a statistical scheme called mutual information. The higher the mutual information of a given pair of words, the more chance they're related.

This tool displays about top 100 semantic words for every query, though this is limited to words which feature at least 1,000 manifestations in Wikipedia.

Backlink Analysis

​Backlinks are the veins of every top website, having a lousy backlink or not being able to find a good backlink is a real pain; the website ranking tools below solves this issue.

SEO Power Suite (Free Version)

​Today SEO Powersuite is one of the best-known SEO tools on the SEO market. It is efficient, easy to use and very complete. It offers greater optimization in the search engines for websites.

Features of SEO Powersuite

​The SEO Powersuite software consists of four SEO products whose goal is to improve and bring more speed in the work of the optimizer at all stages of promoting your website.

Also, the implementation of these features, this tool ensures you understand, analyze and possibly modify the content of your website or its structure. This should enable you to better position your site in the search engines.

Mondovo (Keyword Research + Backlink Analysis)

​Mondovo is a multipurpose SEO tool which features about 15 SEO premium tools. Are you surprised it came for free? Well, it isn't completely free, but you can use its trial version without pay.

Features of Mondovo

​This multipurpose analytical tool is not only meant for SEO purpose but caters for all digital marketing tools which are needed for every company or business. Its 15+ functionalities are best suited to provide top-quality analytical reports to help improve your business.

Free SEO Plugins For Wordpress

Wordpress is a viral CMS platform which many businesses are being established on. This CMS platform also features incredible tools which help in SEO. Here are the top wordpress seo tools you need to check.

Yoast SEO

​The WordPress SEO Plugin by Yoast is one of the most comprehensive plugins to control essential aspects of on-page optimization directly from the WordPress backend. The plugin has been downloaded over 7 million times and is also used on larger sites such as Mashable.

Features of Yoast

​With Yoast SEO, you can analyze your current post for an entered Focus keyword. You will also receive suggestions for improving your text to make the selected Focus keyword even more relevant within this page.

However, the keyword is not automatically set as Meta in the head of your website-this requires further action.

Rank Math

Rank Math is a brand new free plugin from MyThemeShop that promises to be a significant competitor in the fight of the Wordpress SEO plugin, a contest dominated by Yoast for years.

Rank math is much more detailed when it comes to the SEO score, giving an accurate rating of 0 to 100.

Again, Rank Math has the extra mile and has gone into detail.

In the Advanced Settings tab, we can see additional options for Robot Meta Tag, which aren't available in Yoast.

Another useful feature that we find in RankMath and missing in Yoast SEO is the built-in redirect tool.

Features of RankMath

​To start, it is striking that we can choose the modules that we activate: 404 Monitor, AMP, Link Counter, Local SEO, Redirections, Rich Snippets, Role Manager, Search Console, SEO Analysis, Sitemap, and WooCommerce.

  • The essentials are Link Counter, Rich Snippets and Sitemap.
  • Recommended: 404 Monitor, Redirections, Search Console and SEO Analysis.
  • According to the situation: AMP, Local SEO, Role Manager, and WooCommerce.

All-In-One SEO Pack

​All in One SEO Pack is, without a doubt, one of the most known SEO plugins for WordPress and that gives better results when it comes to improving the SEO of your blog significantly.

Features of All-In-One SEO Pack

  • Complete management of the sitemap.xml of the website, although it is not a very functional tool, it is quite useful.
  • Integration with Google Analytics.
  • It allows configuring titles, meta keywords and meta description of all post types, pages, and custom posts.
  • Ping to Google, Yahoo, Bing and other search engines notifying changes in the website.
  • It has an API so that other plugins can be integrated with All in One SEO Pack.
  • It is fully compatible with WooCommerce and even with most e-commerce plugins.
  • In the latest versions, All in One SEO Pack includes a utility to improve the security of WordPress installation.
  • It automatically generates metatags and automatically takes meta descriptions.
  • It has some options that allow us to avoid duplicate content on our website based on the parameters "noindex" and "nofollow."

Squirrly SEO

​Maybe the Squirrly SEO doesn't talk much, and you don't know of its existence. But if online marketing monsters like Neil Patel (the co-founder of Kissmetrics) recommend it, you know it's time to give it a try.

The first thing that is surprising is that this plugin is in constant update: a day is typical to find a couple of updates. That speaks very well of the commitment of its developers to the users/customers.

Features of Squirrly SEO

The SEO SQUIRRLY is freemium, and even in the free version, it allows you to work the SEO on your page.

It works with functions quite similar to Yoast: green lights are activated according to the optimizations that you apply to the text of your page or article.

We also like that you can work with the Squirrly without deactivating the Yoast SEO; they don't generate conflicts. And if you do not mind having several active plugins in your WordPress installation, it's a winning pair.

Its constant updates stand out. Its vast menu and the promise of content optimization for humans and search engines.

Free SEO Extensions For Joomla

​Joomla is another top rank CMS which pulls weight in the online world, below are the free SEO tools present on this platform.

QuixRank

​QuixRank is the best SEO tool for Joomla users, and this wasn't bestowed on it by chance. The QuixRank SEO tool features all top functionalities to ensure you don't need an SEO expert for your website.

Features of QuixRank

​With the QuixRank Joomla SEO tool, you can see in real-time how your focus keyword is performing; it also gives you the ability to customize in real-time how you will appear in search results discarding the guessing work. Other key features of this tool are the ability to check keyword length, meta tags, lots of assessment checks, etc. it is a wonder why this tool is free with Quix Pro, but what can we say other than enjoy it while it lasts.

Joomla is another top rank CMS which pulls weight in the online world, below are the free SEO tools present on this platform

Free SEO Tools For Crawling

​Crawling is another big factor to be considered in SEO because robots from search engines are continually crawling our website; the tool below ensures that we are ready for it.

Beamusup

​Beamusup is one of the complete SEO technical tools for an SEO audit. Quickly analyze, audit and review a website from an SEO perspective. This tool is especially useful for analyzing large sites, difficult to verify manually.

Features of Beamusup

Beamusup crawls your website, gives you a result of the different URLs accompanied with various data, with relevant information such as titles, meta descriptions, redirections, and even inconveniences that may be affecting your performance.

It is one of the SEO technical tools that analyze the performance of a web page using data from Google page; it also offers precious recommendations to solve the problems that affect your website.

The crawl carried by this tool is obtained in a few seconds;

  • Reports redirects and broken links
  • Highlights the metadata
  • Review the robots.txt
  • Shows duplicate pages
  • Saves the results in Google drive excel sheet, or to local excel sheet

Free Google Chrome Extension For SEO

​There are chrome extensions which are handy tools for SEO, and they're free to utilize.

Linkminer

​Linkminer is a chrome plugin that allows us to detect broken links and obtain information on each link, both internal and external. This tool scans the page and counts the existing links, separating them into two groups: correct and broken. It allows us to locate broken links in other people's sites and ours.

Features of Linkminer

  • This free tool has top-notch features for ensuring a successful SEO auditing of our website.
  • Saves URLs: It can save links for later utilization.
  • Different types of links are categorized: These checked links are then grouped into their respective classes.

Keywords Everywhere

​Keyword Everywhere is a free SEO extension that allows you to analyze keywords in terms of volume and price.

Features of Keywords Everywhere

​This tool automatically integrates with Google, trends and answer the public and other site and tells you the volume of views of a keyword or expression every time you type it on an analysis site. For example, if you type your keyword on Google; you will know how much it generates views per month, etc. it is a handy tool to see the popularity of a keyword, so that you could choose your keywords just Google.

Free SEO Tools For SERP Checker

​How many times have you repeated the process of seeing the position your website occupies in Google for a keyword? In my case, a few times. I present a free tool that I have been using for months.

SERPRobot

​SERPRobot is a free online tool where you can see day by day in what position your website is for the search of a keyword. You will be able to visualize how it varies of position in the time using a graph of evolution between the position/time.

Features of SERPRobot

We can divide the Dashboard of a project into two parts, and the first part represents the data of the keywords selected for the project and the second part a graph of the evolution of the positions in time.

It has the following features:
  • Keyword: Keyword to monitor.
  • Change: The variation in positions that have occurred regarding the previous day.
  • Latest: Last position found.
  • Best: The best position of the keyword.
  • First: The first position the bot found when the keyword was introduced in SERPLAB.
  • Search Volume: The search volume that the keyword has for the selected search engine.
  • Updated: Day and time of the last crawl.
  • The last URL Found: URL by which you are positioning the URL of the project for the keyword.
  • Actions: Actions that can be performed on the keyword how to delete, search on Google or add to the chart that we see below.

In the second part of the project Dashboard, we can see a summary of the project with the movements in the SERPs of the keywords monitored over time.

Free SEO Tools For Page Speed Checker

​A fast loading page is loved and welcomed with open arms at Google, and that's why there are tools with which you can perform a website optimization test.

Google Page Insights

​Googles own page insight tool is the best free tool for checking the speed of your respective pages. All SEO masters love this tool.

Features of Google Page Insights

​Google page insights have one main functionality built into it, and that's the ability to check your sites speed. It also gives you additional ideas on your page's bounce rates.

Pingdom Website Test

​Pingdom is another excellent page speed test tool which can be used for free. Looking at this tool at first you'll think that there isn't much it has to offer, but when you register for a free account, you'll see its significant features.

Features of the Pingdom Website Test

​The primary function of this tool is its page speed checker functionality. It also features the ability to check for content and requests breakdown, code response, and the lovely waterfall analyzed result style.

GTMetrix

​GTMetrix is the same as PageSpeed Insights but strengthened!!! The best thing is that by being able to register a free account, we can see the progression of our site over time. It tells us recommendations to improve our website.

Features of GTMetrix

​Managing the loading speed of pages on your site can have a significant impact on SEO, as well as on the UX. GTMetrix allows you to review the loading speed of a page and diagnose improvement opportunities to see how you can refine your site. Many other tools exist to measure the page loading speed. However, GTMetrix is one of our favorites with its YSlow, and targeted location speed tests feature. Complete and very easy to use, you will not be disappointed.

Free SEO Tools For Robots.txt Generate

​Robot.txt generators ensure that you tell search engine robots what to crawl and where not to. It is a suitable means of optimizing your website.

Ryte Robots.txt Generator

​This simple to use robot.txt generator ensures that you create a simple robot.txt file for your website. Most generators have advances blocking codes, and this is a real danger to your site. Using a simple well understood robot.txt generator ensures that you know what search engines should or shouldn't crawl.

Conclusion

​These are the best free SEO tools; for Keywords, full On Page and Off Page SEO analysis and web positioning reports. Today I've given you a compilation that I've wanted to share with you for some time; these mentioned tools are the free online resources that we have when we do web positioning on Google.

11 Trending Email Template Styles in 2019

Email is a fundamental pillar within the digital marketing toolbox, but both professionals and companies that use this channel need to evolve and update their tactics if they want to serve an increasingly changing and demanding audience. In this post, we will leap into the future considering the trends of email marketing, the evolution of subscribers' habits and the inclination towards segmented and personalized shipments.

As we would have never imagined, digital marketing presents the opportunity to approach an unusually high number of consumers. However, just as the possibilities are immense, there are also risks and new challenges that brands must face if they want to make good use of online tools and channels.

In the first instance, it is vital that you understand that the platforms have evolved along with the new technologies and how we communicate not only as consumers but as a society in general. In other words, users and buyers no longer behave passively, they are not mere recipients of a unidirectional communication nor are they willing to interact with a piece as massive as empty of specific content.

In this framework of technological versatility and increasingly demanding user demands, the key to your company's ability to expand its horizons and achieve its commercial objectives is to take advantage of all the benefits and opportunities of e-mail following the trends of email marketing.

For some time now (and more pronounced last year) the automation of marketing has become a beneficial and coveted action for the immediate benefits that it provides. The subscriber can receive in his inbox the emails that are conditional with their interests and activities, improving not only the metrics and analytics but also the effectiveness of the messages to be intelligently segmented.

If your goal is to personalize seasonal campaigns, monthly newsletters, transactional shipments, informative emails or promotional templates, first you need to think about the subscriber and then your needs. How to adjust each of the templates to this new dynamic? Do not move from the chair because these secrets are what we reveal to you next!

Why Use the Most Converting Templates for Email Marketing?

 

Users receive dozens of emails a day. From similar offers to better ones. That is a problem for brands, as they have to compete continuously. At the same time, it is an excellent opportunity to launch the most creative strategies and create the most converting templates for email marketing.

In this way, designers and advertisers have the opportunity to stand out from the competition and create unique designs and strategies. Closer to the audience. Also, do not forget the content of the template itself. After all, the packaging is what attracts the audience, but the content is what makes it stay. Therefore, it would be a great mistake to neglect the content in favor of the form.

Trending Email Template Styles in 2019

 

​Email marketing meets all the requirements for your company to succeed. Because of its interaction and integration with other platforms, the low capital investment it requires, the positive return on investment, even the flexibility to all types of businesses, this tool is ideal to move forward successfully throughout 2019. To do this, you should be aware of their progress and adjust your practices accordingly.

Bold Typography

In the era of personalization, emails must be adapted to the tastes of consumers. We do not communicate the same with a baby boomer as with a millennial. Maybe one prefers flat text, other gifs, and emoji's. Redefining a design style for each type of user will help companies to better connect with their audience.

This was a trend last year, and it is also a top trend to look out for this 2019. This trend is applied by most companies to emphasize critical phrases or to attract interest to their slogan.

Note: that it is not recommended to write all the texts in bold, this is one-way traffic to a messy HTML email template.

Highlighting Phrases

​This is another trend to attract our recipients' mindfulness to the main message. A typical example of a company doing this is Salesforce. The use of this trick in emails for event reminders or event invitation emails. Highlighting key phrases ensures that our email recipients understand or grab the most important information, or develop the curiosity to know more.

Humanize Your Emails

The marketing field is becoming more and more crowded, and the competition keeps growing. Customer loyalty is becoming an increasingly important priority for companies, and humanizing your email is essential today.

While in another time, price and supply would have been enough to win and retain customers, a loyal consumer base today means that businesses today have to work hard to distinguish themselves from the competition.

Creating an emotional connection between the brand and its customers is the key to strengthening the relationship with them.

Throughout 2018, some brands have already begun to talk much more about what makes them unique and to present their values as a way to bond with their customers.

This 2019, it will be critical to have a positive impact and to tell your story conclusively, as consumers today are more cautious and less driven by aggressive selling points.

Instead, they will be much more open to brand storytelling and brand values. Take advantage of this.

Infographics Delivers

A good opening of emails with infographics can make the subscribers smile. That is to say, that brands can leave a good memory in the imaginary of the users presenting an image language of the users.

In this way, brands join an increasingly growing trend among users at the same time that they have the opportunity to be closer. And the use of infographics in the email body has proven to have very positive aspects for companies. The infographics in emails allow express the content of the subject quickly, immediately and with a higher degree of expression in addition to being an additional resource to improve commitment to the recipients.

Also, the most converted templates for email marketing incorporate infographics because they help simplify the matter.

Photos of Prominent People

The templates that convert most for email marketing are those that adapt to the areas of the brand. That is, if the advertiser works for an engine company, it must incorporate elements of that field. In this way, users are better accessed. In that sense, it is easier to attract readers and convert them.

Also, it allows a greater personification, which at the same time generates some closeness with the user. For example, in some areas, such as fashion, well-being or healthy living, there is a tendency to use influencers as an image in digital content. It is increasingly common that they appear representing a brand in advertising, networks or newsletters, and it is the influencers represent better than others the market in which they are.

Therefore, it is a wise move to incorporate influencers, as testimony or element into the templates that convert most for email marketing. However, if the representative aspects of the market are other, it would correspond to introduce them to them.

Applying GIF's in Emails

The templates that convert most for email marketing are those that know how to adapt to new trends. The trends reflect the tastes of the users. That is, what they expect to receive because they like it and therefore consume it. Succeeding with the design of the template implies taking into account the current tastes and tendencies of the users.

Currently, advertisers must build bridges to new technologies and incorporate increasingly interactive content within emails. Video and images are safe bets in email marketing. However, you can go a step further and include, for example, moving pictures or GIF's. Why not make the entire newsletter a GIF?

Apply Videos in Emails

Among the trends of email marketing, it is increasingly fashionable to embed videos, one of the biggest players in the digital world and the king of content marketing. Besides being super attractive and captivating, they have the peculiarity of adapting to any goal you have when creating your campaign.

Among the great benefits of this content format, we can say that while a person retains 10% of what they read or hear, remember 50% of what they see. Also, and according to a study, the use of video in email marketing increases the CTR of products by up to 55 %, the subscriber's time with the piece by 44% and the chances of it 41% be shared on social networks and forwarded to acquaintances or friends.

However, there are still insurmountable technical barriers that prevent their natural use. Most standard e-mail managers do not have the possibility of running video, something that will be corrected in the future when they all allow the use of HTML5, a language that can be used display video natively.

Faced with this problem, there are alternatives for you to take advantage of the potential of a good video in a mailing campaign. Among the most used is the image capture simulating the video but it will be reproduced outside the email (you only have to insert an image with a play icon superimposed that induces the user to click on it to play it where it is hosted). You can also use an animated gif to show the first images of the video (giving the impression that it is playing but when clicking on it the real page in which it is inserted opens).

Integrating Interactive Elements

The templates that convert most for email marketing must also be original and practical. Precisely for this reason they must be responsive and adapt to the format needs of any user. Otherwise, they will not convert to leads, and they will not even attract the buyer person.

A survey ensures that more than 27% of marketers believe that interactive emails have a significant impact. Also, he affirms that users like to interact with varied contents. Among others, with images, controls, buttons, questionnaires, search bars, and surveys, among others.

The templates that convert most for email marketing are those that include a section in which the user can interact. For example, in the case of an e-commerce product sale, you can add a direct purchase option. In this way, users have the opportunity to buy what they see and what they are interested in. It responds immediately to the needs and impulses of users.

Also, to feel that the process is natural and that it does not cost effort the user will tend to become loyal. In that sense, users positively appreciate that they can unsubscribe at any time. The templates that convert most for email marketing should incorporate this type of element at the end of it.

The Ability for Customers to Share Emails

The use of master templates and email creation tools will help optimize time and resources. On the other hand, marketing specialists must work to provide greater access to their emails to promote the inclusion of people with their emails.

This trend consists of providing the design of the emails with an interactivity layer to simulate an experience more similar to the web. How? Adding Share pop-up buttons, interactive share zones or carousels, with the aim of encouraging subscribers to interact with and share the brand and its products.

Personalizing Emails

Surely you are a witness and protagonist of those emails that arrive every day bombing the box and that are automatically deleted because they have nothing to do with the intentions and habits of consumption. To personalize messages and strengthen the relationship with your subscribers, it is necessary that you depurate and know very well the lists that make up your database.

In this 2019, try to be more detailed and particular! The subscriber is not interested in receiving from you a generic message but a campaign specially designed and designed for him. Point out your emails does not mean merely use the custom fields of first and last name but segment the contacts following personal data, behavior patterns with previous shipments, demographic data and interests of users based on their activity in social networks.

And a very technical challenge but with an impressive result: you can do like Burberry that sent its subscribers an email in which they were allowed to choose a color to personalize a scarf that also bore the initials of the recipient. While this option requires mastering the coding of adaptive emails and using scripts on the server to change the initials of each subscriber's image, we encourage you to play around with Webkit-based email clients.

The email marketing automation tools go a step further with the integration of artificial intelligence. It is no longer enough to segment databases by sex or geographic area. Thanks to the AI we can provide personalized experiences through the data to communicate with consumers at a more emotional level. For example, by sending scheduled mail based on time zones, local holidays or consumer buying preferences.

Email Signatures

The best templates that convert most for email marketing take into account your audience. It is not only a question of establishing which buyer or lead person you want to reach. The demographic data are also relevant when designing the most converted templates for email marketing. However, another relevant information to know is the generation to which the users belong.

Currently, there is a relevant gap between millennials and centennials. It is about two age bands, very close, that nevertheless react differently to sending emails. Centennials use all the latest resources and technologies. That is, for example, they no longer use SMS. So carrying out an SMS marketing campaign with them would be a clear mistake.

Therefore, digital strategies that come from analog trends have no meaning with this type of audience. Email marketing for centennials should be personal and direct to them, and Email Signatures is one of them.

Final Words

All in all, in 2019, companies will work to make their e-mail communications much more effective. As e-mail grows, it becomes increasingly difficult to catch the user's attention.

The targeted approach of relevant messages, attractive interactive designs, and compelling brand storytelling, which presents the company as a reliable partner to the customer, are today crucial for a successful e-mail marketing strategy.

Internally, privacy will continue to impact the way companies work, as well as changes in team collaboration.

The trend towards distributed teams as well as growth in marketing departments and the involvement of external agencies require redefining the processes and finding suitable tools for team collaboration.

In the online world, new technologies emerge every day, user behavior evolves, and best practices change to achieve the best sales and loyalty results. Now that you know these top 11 trends of email marketing in 2019, you will understand that the actions change, the channels are not static, and the preferences of the users are increasingly punctual and demanding. It is up to you to take the initiative to improve the effectiveness of your campaigns by listening and complying with what your consumers ask for.

How Effective Are Welcome Emails?

welcome-emails

 A welcome email is a message you send to your new subscribers. Sending a welcome email is an effective way of providing new subscribers with company highlights, customer stories, and information about your products and services.

But just how effective are welcome emails? Allow the data to answer the question for you.

Engagement

Welcome emails have read rates that are 42% higher than the average email, open rates of 91.43%, and click-through rates (CTR). Furthermore, they can increase your unique open rates by 86% and unique click-through rates (CTR) by 196%.

Revenue Generation

With a median ROI of 122%, personalizing your email marketing is one of the best ways you can boost your revenue. This is especially true for welcome emails.

Welcome emails that include offers can boost your revenue by 30% per email, compared to emails that don't include offers. Relevant messages also drive 18 times more revenue than broadcast emails.

In addition, welcome emails generate 320% more revenue per email than other types of emails and three times more transactions per email than your other promotional emails. 

Welcome Email Personalization

Today's consumers are looking for more and more personalization. In fact, 90% of consumers find content that it customized useful, and 74% of marketers state that personalization increased their brand's customer engagement

Personalizing your emails can improve your CTR by an average of 14% and your conversion rates by 10%. Personalized subject lines can also increase your open rates by 26%, and personalized emails have transaction rates that are six times higher than non-personalized emails.

Customers like the feeling of being welcomed when they walk into an establishment. Email marketing is no different, so use welcome emails for your benefit. Encourage conversions by sending welcome messages that are timely, personalized, and engaging. While you're at it, make it easier for yourself by taking advantage of email marketing automation.

Gain more insight by checking out the amazing infographic below.

Get More Lead From Cold Emails - Hidden Strategies

cold-email-strategy

 In B2B marketing, one of the most controversial strategies is sending of cold e-mails, since it is usually related to the low effectiveness of cold calls and spams. However, it is a practice that a good number of companies apply to reach a large number of prospects with less effort and better results than with calls.

Is the cold e-mail spam? Is it possible to get conversions in the B2B industry with this marketing technique? You will find the answers in this post.

Types of Emails that Exist for a Successful Email Marketing

When you want to create an email marketing strategy, the most critical factor is the type of emails you send. Since the way of your shipments are like this, you will have more or less success in your email marketing.

The moment you create an email marketing strategy, what you are looking for is to achieve one or more of these three objectives:

  • Increase your authority.
  • Connect with your customers.
  • Improve your sales.

And how can you achieve these goals through your email marketing strategy? Well with the three types of email that exist in email marketing:

  • Emails to add value.
  • Emails to create a relationship of trust.
  • Emails to sell.

Yes, although it seems very simple, there are no more types of emails than these three. Each of them fulfills a goal in your email marketing strategy.

  • The value-added emails increase your authority.
  • Emails to create trust relationships, connect with your customers.
  • Emails to sell, allow you to improve your sales.

All the emails that you send to your list of subscribers are of a particular type, and they fulfill the objective that I indicate to you. Yes, you can mix several forms in a single email.

For example, you can send an email that is a mix of value contribution email and email to sell. However, there is always a predominant type and goal in all emails.

I have left out of this list of email types to the welcome email. This is an excellent email that can never be missed.

In the welcome email, you give your subscriber the incentive you have used to get them to subscribe, you explain your frequency of sending emails, what kind of content the emails that you post and what you can expect from now on.

It is an email to welcome you to your community and to introduce yourself. We can say that it is an email focused on creating a relationship of trust, but for its importance, I prefer to highlight it, apart.

In any case, it is an email that is only sent once, so you have to be clear that you have posted it and that it must comply with the characteristics that I have mentioned, you do not have to worry about this email anymore.

For now, I've talked to you about several objectives in your mailing strategy but in reality, there is a goal that all businesses want to see fulfilled, because otherwise, they would not be a business, and that is above all others. And it is an objective that you must never lose sight of.

Keep reading, and I'll tell you what it is (although as you are a person ready sure you suspect something right?

The Main Objective of Any Email Marketing Strategy

It is clear that the ultimate goal of anyone, whether you have a one-person online business or owning an SME, is to sell. If you do not sell, you will not be able to pay your bills, and your business will die.

But to sell is not worth just sending sales emails one after the other. I assure you that the only thing you will achieve is to see how your subscribers unsubscribe in a short time, besides that it will damage your reputation of sending since many will mark you as spam. It is one of the main mistakes I see frequently.

To Sell, First You Need to Get Two Things

Demonstrate Your Authority:You have to make your subscribers see that you know what you are talking about and that you can solve their problems with your products and services.

Create a Trusting Relationship: Remember that nobody buys a product or service for it, but buys you. If you do not trust yourself, you cannot create the best product or service that will sell anything.

That's why you need to establish the relationship of emails that you are going to send, to create a successful email marketing strategy, correctly mixing the three different types of emails that exist. Now we will discuss properly cold emails and its effective strategy.

What is Cold E-mail?

A cold e-mail is a mail promoting your products and services to people who have not shown a prior interest. The fact that the recipients of these e-mails have not given you their permission to talk to them about what you have to offer them is what usually places this marketing technique along with the infamous cold calls. However, cold e-mails are less intrusive than calls and give the opportunity to better target recipients and think of more accurate communication to get the attention of your potential customers.

Cold E-mail vs. Spam

What is a commercial email? Means that cold e-mail should be considered junk mail? Let's see in detail the characteristics of each one:

Cold E-mail

It shows a valid reason for your recipient: a cold e-mail denotes a legitimate business reason why a person receives it. The product or service that is detailed in the text of the email is something that has the potential to solve a problem that the sender knows the recipient has.

The message focuses on the potential customer: the text of the e-mail is written in a language that resonates with potential customers and focuses on concrete value propositions.

It has a certain degree of personalization: despite being a cold contact, cold e-mail campaigns involve a prior investigation that consists in knowing at least the name of the person and the company where you work, data that is used to send a message that, while it is still cold, is close.

They give the option to unsubscribe: it is a trend that is gaining more and more followers, and saves time and effort for both the sender and the recipient: the recipients feel less invaded, and the senders are not sending e-mails that they fall in a broken bag.

Spam

It doesn't use the first name of the recipient: the most visible sign of junk mail is that the text does not use the name of the recipient since it is a mail sent en masse and without discrimination.

It is focused on the company/product: the objective of spam is to sell as it is at the first contact, without taking into account who receives the message. We have all accepted that type of email in which from the beginning they talk about how the company and what they have to offer will change our lives, but they do not even bother trying to find out what our individual needs are.

Generates distrust from the subject: spam emails use a particular style when writing the topic.

These are some of the elements that usually make up the subject of spam:

Phrases like: "Extra money already," "Burns fat while you sleep," "Free."

Excessive use of emoticons, special characters, and capital letters.

They have no signature, no additional contact information: spam emails are characterized by being anonymous and, if there is a sender's name, it is usually apparent to the already trained eye of people that it is a false name.

They do not have the option to unsubscribe: obviously, spammers want to continue filling the mailboxes of people with worthless content, so giving them the power to decide is out of the question.

In conclusion, cold e-mail and spam only share the format and the broadcast channel. If the parameters of preparation and execution of a well thought out and segmented campaign are followed, cold e-mail is not considered spam.

Common Mistakes in Cold E-mail Campaigns

Send E-mails to the Wrong People

And with this, we mean sending e-mails to those who are not purchasing decision-makers in the companies. It is something that will inevitably happen because you are working with cold contacts; However, you can save this situation by placing this simple but powerful prayer:

"If you're not the person with whom I should communicate, could you tell me who I can talk to?"

It's a simple phrase, it goes to the grain and helps to improve the effectiveness of your e-mail in 2 points: the people who read this will understand that it is a real person who contacted them, and you have a good reason to do a follow-up. 

Use a Speech Too Focused on Selling

Avoid writing emails whose primary focus is to speak in a generic way about your company and your products, because most of your recipients will not stop reading a few lines. Instead, concentrate on bringing up the pain points of the segment to which you are directing your message and briefly mention how you can help solve them.

Write an E-mail Too Long

You have to remember that you are sending an email that was not requested, so you want to capture the attention of your recipients in a few lines, focusing on the interests of your recipients and inviting them to know more about your value proposition.

Do Not Do Follow-up

Sending a sequence of communications after the initial contact, in case of not having a favorable response, is essential for a cold e-mail campaign to be successful.

There are people who are not really interested, there are others who are, but for one reason or another they do not respond to the email: you have to achieve the desired response by sending at least one follow-up email offering something that adds value to the recipient, not just to repeat what you said in your first e-mail.

Anatomy of a Cold E-mail that Converts More

Be Formal 

So that your e-mail does not have that generic style that spam usually has, write it as an email that you would send to a co-worker: using the formality and friendliness of a work environment, but with a more relaxed use of the words and using a close tone.

Be Direct

The time you have to capture the attention of your recipient is concise, make sure your piece of e-mail is full of attractive and possesses a bit of exciting information from the beginning to ensure higher conversion rates.

Be Concise 

If your piece seems more a thesis than an e-mail, nobody will read it. Using the short, concise and substantial approach is the best: make use of bullets and do not write more than three paragraphs of 4 or 5 sentences at the most.

Short e-mails that present a clear, specific and concise proposal have a higher response rate than long e-mails in which the content is developed over several paragraphs.

In a few lines, you have to introduce yourself and show that you can solve a problem, satisfy a need or provide something of value for your recipient: describing a win-win situation will explain precisely what results each of the parties can expect.

If you are writing through a profile on online platforms such as Upwork or Fiverr, for example, take advantage of the fact that your profile contains all the information about you and your activity and reduces that information in the mail content: the less you talk about you and more of your recipient, the better.

Don't Customize the Message According to the Recipient

It is essential that the recipient of a cold email feel that you have taken the trouble to investigate who he is, what he is doing and what his philosophy is concerning his activity.

Put your name in the box of the subject, and write the contents of the email in a way that explains why you wrote and how you think you can both benefit from cooperation.

Put yourself in your shoes and think what you would like to know or get from you through a first email, and make it according to that.

Use of a Template

The use of a template ruins any sense of personalization and any possibility that the recipient of cold email considers it as something written especially for him.

You can inspire yourself in some template but create your own.

A bit of good advice is to express yourself as if you were speaking: your email has to be as pleasant as you would be if you knew the recipient of your message in person.

Don't Customize What You Can

We know that your contacts are cold and you have little information about them, but for a cold e-mail strategy to succeed your database must have a minimum of data and previous filtering so that all your effort is not in vain. Use necessary information such as name, company, and position of the recipient of the e-mail to personalize your message a bit.

Use a Good Signature

The signature of your e-mail will be the business card that you leave to your recipients, including trusted elements such as your full name, position, and links to your company's website and social networks. If you can include your photo, much better.

Do not forget to put all the contact information under your signature: telephone, address, email, this will give your recipient the opportunity to study you and see who you are, which will make you closer to your recipient, in addition, providing different communication options means that your recipients choose the most appropriate one to answer you.

It Will Close With a Question

Finishing your e-mail with a question allows your recipients to start a conversation with you. A good example is: "Do you think it is appropriate that we coordinate a meeting to discuss your needs?" Is not invasive and invites you to know more about your proposal.

Finish the writing of your cold mail with a personalized question for your recipient: this will open the possibility of dialogue and increase the chances of a response.

If answering the question can be an opportunity for the recipient to talk about himself or cite the characteristics of his business, even better: it is rare for someone to miss an opportunity for self-adulation, also if it is not through the response to a Cold mail that I was not even waiting for.

Follow-up

Cold e-mail is a resistance race, so if you surrender to the first attempt, you will not be able to see the real potential it has to obtain qualified leads for your business. You must prepare at least one follow-up email that follows the same writing parameters mentioned above but offers valuable information that you did not give in your first email.

Most cold emails get no response until the second or even third contact. To increase your chances of success, generate a series of follow-up messages and send them every 5 to 7 days: although many people are reluctant to answer right away, the insistence sooner or later will pay off.

Test, Measure and Improve

Do A/B tests with different information, different lengths of text, links to different commercial information, videos, etc. You will find the formula that works best to get more leads using cold e-mails.

As you can see, cold e-mail is not spam; it is a marketing strategy that can be very effective for B2B businesses but requires surgical precision and patience to obtain the expected results.

Final Words

There are two reasons why cold emails are one of the most complicated forms of communication and tend to fail: first, because the recipient is not known and second, because the lack of verbal interaction does not allow modifying the strategy in real time.

However, by implementing some of the techniques cited in this article, a more satisfactory response rate can be obtained.

Do you use cold e-mail to convert leads? What has been your experience?

6 Tools for Social Media Management of 2019

Social-Media-Management-Tools

Managing your activity on social networks requires time. Whether you are a blogger, a community manager or have a company, you need to use these platforms. And since it is impossible to be everywhere at the same time, the tools for the automation of social networks and social media, in general, have become essential.

We're not going to lie to you; we were lazy to write this article. We reviewed the best social network management tools, their characteristics, their prices, etc. It is a difficult task that we knew was going to take us quite an amount of time.

Some time ago when we thought about it, we told ourselves that there were already many articles about this on the internet, and there are always other exciting topics to write about. But a few days ago one of our readers suggested to us that we should write a post about these tools, and after thinking about it, we decided to face the task. We are sure that there are many of these tools that aren't well known, and we have no doubt that there will be some tools to automate your social networks we mentioned in this post that may spark your interest.

Buffer 

What is Buffer? Undoubtedly many times you have asked if there is any tool that allows you to program your publications. Especially in those times when you hardly have time for anything.

I already imagine you with your eyes wide open, rubbing your hands and asking what Buffer is and why you didn't previously know it.

Well not to make you suffer more, I'll explain what Buffer is and how it works so that you can get all the juice to this tool.

Buffer is a tool that allows you to program your publications in different social networks (Twitter, Facebook, Linkedin, Pinterest, Google Plus and Instagram). In this way, it allows you to free some of the workload and plan when you want to publish, without having to be connected at that moment.

With the saved time, you can invest in other tasks that you must do and continue to have an active presence in the different social platforms. That doesn't mean that you dedicate yourself to automate all publications and don't pay attention to your followers.

Keep in mind that the most important thing is to generate engagement with them and not only to publish. You must communicate with fans or customers, create conversation, listen to them, etc. Never forget that you are dealing with people.

It is a very easy to use tool, that offers you other features, besides programming, which we will see later. If you want to know a bit more about Buffer, you can do it on Wikipedia. There is also the option to download it for your smartphone in Google Play or Apple Store.

Well, we're going to dive into what you're interested in, which is to see how this tool works so you can start programming your publications.

How Buffer Works 

The first thing you should do is go to Buffer.com. Once there, you have to log in, clicking on the option that is inside the box.

You can do it with your Twitter, Facebook, Linkediaccount or with your email. The most comfortable is to use some of the profiles that you are going to use to program, for example, usually use the Twitter one. Once done, you have to follow a series of steps to configure it:

  • It asks you if you want to add another social network.
  • You set your time zone and the format of the hours (24 hours or AM/PM).
  • If you want to propose the best times to publish or prefer to create it manually.
  • In case you want to create it manually, it asks you how many publications you want to do and which day of the week.
  • Finally, can activate the tracking of the clicks they make in your posts.

Once everything is correctly configured, it takes you to the main screen of the tool. The next time you connect and use the profile that you have already set up for it, it will take you directly to the main screen. But remember that you must have that social network open when it comes to login, though it will ask for the username and password of that network to connect.

TweetDeck

TweetDeck is a tool to manage Twitter accounts, it will be easier for you to be a successful community manager with this tool. Being a community manager is a job that consists of many edges, it is not just about having the internet at home and being a fan of social networks. Now with all the competition that there is, it is essential to have reliable tools on which to lean on so that stress and pressure don't overtake you. And this is something that needs consideration.

Among these tools there are many promising features emerged that later eliminated or must be paid to obtain them.So today for people who are just entering the world of social media and want to become professionals, I will present TweetDeckThis is an application for effectively manage different Twitter accounts in a simple and freeway.

Steps to Use TweetDeck 

The first thing you should know is,TweetDeck will help ensure you're better organized. TweetDeck assists you so, you have control over all the Twitter accounts that you administer and from one place. Practically at the same time which makes it quite attractive. Other web applications do almost the same as this, however, none at such deep or reliable levels.

To enter TweetDeck and start enjoying your benefits, first you must have a Twitter account with which you can access the application. Once inside you will see that there are several columns: home, Notifications, Messages, and Activity. These columns can be administered by you since there is the option to add columns. There are a lot of options for you to add those that you consider necessary to be aware and interact effectively with the users you want.

Even if your preferred browser is Google Chrome, there is an extension so you can change the size of the columns, move them from a site and place them as you are more comfortable to you at the time of use.

As said before, in TweetDeck, you can manage several Twitter accounts within the same application. What you must do is to add them one by one in the option "Add Account / Add Account." There you can place the username, the password and you will have access to the same columns that you have already added.

Program Tweets and Interact from the platform: one of the most applauded features of TweetDeck is that you can program an infinite number of tweets for each of the accounts you have added, and these will be published on the date and time you choose without having to worry about it.

If you program it, be assured that your followers will be able to see it from the moment you decided, whether you are in front of the computer or not.It is taking a burden off you.

You have many options to manage everything you can imagine Twitter. From searching for tweets using keywords and filtering the results by user, content or activity, set specific notifications.

The potential of TweetDeck for managing multiple Twitter accounts is incredible. TweetDeck is also a social network that currently has a vast audience that exceeds 319 million active users, so it remains highly positioned - 11 years after its founding - as one of the most important social networks.

On the other hand, if you are starting, and you want to become a professional community manager, am sure that these strategies to optimize your social networks will also work for you to continue taking steps in favor of your learning.This will translate into income for you as for the owners of the accounts you manage.

Socialoomph 

Ware going to talk about a tool that hides under an unpronounceable name such as Socialoomph, but that is very good for you to manage your Facebook and Tweeter accounts associated with your online store in a very efficient, fast and straightforward way. With it, you will achieve higher productivity.

This tool, like most of those with similar missions, has a free version and a Premium version. must say that the Premium is something more expensive even than the famous Hootsuite, but it has many other strong points relating to it.

The first thing should highlight about Hootsuite is that it allows you to program your tweets in a group. You already know that in Hootsuite you need to have a CSV file ready. In Socialoomph you can load them from a Word document. That makes the job easier.

If you look at the section of Analytics, the tool that we are presenting offers more details and information, especially if what you try is to analyze several accounts. All statistics can be exported to Excel. You can select the dates that you want to analyze manually.

When we talk about social action, and we talk about automating our operations, we always doubt the efficiency of this action. However, the use of the tool allows us to organize all our tweets but also, it will follow everyone who follows us and will send a private welcome message. It also allows us to track the keywords that interest us most, which is a powerful ally of our process of knowledge and interaction with our target.

Remember that the community manager is a link between the online world and the offline world. Thanks to his new opinion leader that the client - internal and external - is linked to the brand in a strong and reliable way, which allows the efficient action of the work teams and, as a cause-effect relationship, the organic growth of our brands.

When a community manager manages to convey the message of the brand with each of its social actions, contents or debates when a community manager finds a way to highlight the terms with which the company is defined to perfection. There is no doubt that you are achieving the exposure of a brand, with the added value of your message.

The resources and tools that the network gives us are designed to optimize our actions and to allow us to take advantage of the ubiquity that the system provides us today.

 Friends + Me

Some of us who usually use Google Plus habitually, we have known Friends + Me for a long time. But as Google's social platform (social layer) is still the great unknown of social media marketing, imagine that many companies and professionals have no idea of the existence of this tool.

 What is Friends + Me for Google+

Friends + Me is a social media tool straightforward to use, which is mainly designed to promote your work in Google plus. It allows us to share with other social networks, almost at the same time and automatically, any content that we publish in Google+ just using a few simple Hashtags (#TLF).

Friends + Me is valid for both profiles and business pages in Google+. This online tool has a free version and Premium version, the most significant difference between the two is the number of networks/profiles with which we can is linked and some extra configuration options.

The only drawback is that what you share in other networks will be as you have done in Google plus and with an extra link that leads to your original publication, except for Twitter (for the 140 characters).

Friends + Me - Premium 

In short: the post, photos, videos, etc. that you publish in Google plus automatically shares them in your profile, page or group of other social networks (such as Facebook, Twitter, LinkedIn, and Tumblr), all this happens according to the previous configuration you made in the application.

Social Pilot 

This tool is one of the most famous kits for social media management; this might be the best amongst all we have in this list. Social pilot ensures that many social media client profiles all at one go and still have features like bulk message scheduling, team member collaboration, client management. This tool has both free and premium aspects which cover for those with low budget.

Zoho Social

The cornerstone of all social media accounts, of course, are the publications they make. Therefore, it is essential to building such a smart publishing tool that takes care of almost everything. With that goal in mind, a couple of things have been done. Here are some of Zoho's features:

CustomQ 

Zoho Social always had SmartQ, an intelligent function that predicts the best time for you to publish the publications, this, together with the publication calendar, made Zoho Social a highly useful publication tool. However, you want to give more control over your publishing schedule.

The CustomQ feature is particularly useful if you want to maintain a consistent publication calendar on social channels, this will allow the audience to see the content on a regular basis, and you can also be sure that there is no overlap of material.

zShare 

While the zShare extension has always been had, it has taken some time to improve even more so that you have the best possible experience. Now it is possible to edit content for different channels when the extension is utilized. This is particularly useful for two reasons: one, you can choose a copy of fewer than 280 characters for Twitter, and a longer copy for other networks and two, you can want to use a more professional tone on LinkedIn, while using a different sound in other networks

Oh, and that's not all. When the publications are made, you will also see that you can now add videos and that emojis can be added directly. Now you can fix the content and make it much more attractive.

Final Words 

Exhausted, we have finished writing this, but wthink it has been worth it.

You have already seen that there are social media management tools of all kinds; some cover a broader range, others more limited; some are paid, others have free functions; some are more suitable for bloggers and others are more focused for large and small companies, etc.

We hope that among all of them you have found the ones that best suit your needs.

If you can't spend money, you always have the option to take advantage of several of them in your free plan for all to implement your strategy in social networks without paying anything.

Did you know all these tools to automate your social networks? Which one is your favorite or do you usually use? We hope that this post has been of interest to you and we would appreciate it if you leave us your comment and of course, that you share this post through the social buttons.

The Perfect Strategy For Choosing Awesome Domain Names

Awesome-Domain-Name

Did you decided to create your website and do not know what name to use? The choice of domain is the first step for your site to approach new customers or keep you in touch with the current ones.

The domain is the name that identifies your company, if the domain name is not appropriate, you will lose traffic on your website and visits from potential customers on the Internet, although it does not necessarily coincide directly with the name of your company or brand.

It is not enough that the name pleases you: choosing it correctly is essential so that your clients, current and potential, can find you in the big network. 

Choosing the domain name of your blog is a sensitive issue because you know that:

  • It is the name to which your brand and your business will be associated for a long time.
  • It will influence your positioning on the Internet since it is one of the factors that Google will value to show you in searches.
  • And not only do you want Google to listen to you, but you want people to remember your blog.
  • And being so delicate, you may have very clear the steps to do when you have your blog, but you have been stuck indefinitely in the choice of your domain for fear of messing up.

Well with this post I want to solve all your doubts about it and after reading it you will have a clear idea, what your domain name will be.

 Anatomy of a Bad Domain

 This is what you should avoid if you do not want to choose a domain:

  • No special characters such as accents or numbers: although they sell them to you, Google does not manage these domains.
  • Contains characters that generate confusion such as hyphens (regular or low), numbers, double consonants, etc.
  • It is not a .com, nor a .net or .org domains. It only serves if the scope of action is local today and tomorrow (think of a store or a restaurant).
  • It is not easy to remember.
  • It does not transmit an idea.
  • It has equivocal spelling: avoid abbreviations or the new "spelling" of the SMS, unless you are 100% sure that your audience will understand without problems.
  • It is a registered trademark: if you are not the owner or if you do not have an explicit written agreement of this trademark, it is illegal to use a domain with a registered trademark.
  • If you have something similar now as a domain for your blog, I sincerely believe that you should consider changing your domain as soon as possible.
It is essential that you understand that the success of your project is based on getting different from others. It is not about being one more in the market, but about being the one that stands out in this niche. 
If you have not interacted in the niche before and you buy the domain almost on impulse, very quickly, you probably have no idea how to achieve this differentiation.

9 Errors that You Cannot Commit when Choosing a Domain Name

Choosing a domain name is essential when starting a blog, and yet you are not usually given the importance it has. Sometimes it's because of ignorance, and that's why in this article I'm going to show you the mistakes you should not make when choosing the domain name for your blog.

What Errors You Should Not Commit?

  • Error 1: Design your corporate image before choosing a domain name
  • Error 2: Do not give importance to the last name
  • Error 3: Too long
  • Error 4: Difficult to pronounce or write
  • Error 5: Difficult to remember
  • Error 6: Spelling errors
  • Error 7: Choose a domain name similar to another brand
  • Error 8: Use hyphens or numbers
  • Error 9: Paralysis by analysis

Error 1: Design Your Corporate Image before Choosing a Domain Name

I remember once that an acquaintance came to show me his business cards, which had a spectacular design for my taste. The truth is that aesthetically they were beautiful.

The problem came when I searched Google for its brand name, and another competing company appeared that already had that domain registered.

At first, this person did not give much importance until it came to their ears that some of the potential clients he visited ended up closing agreements with this competing company. Why? Well, because they searched on Google, they found that company and thought they were the same.

So first of all, in this provider, you can check if the domain name you like is taken or not. And you can also buy it at a very competitive price.

Error 2: Don't Give Importance to the Last Name

The best domains are in this order the .com, .net, .org. I have no idea why, but when choosing a domain name, you should keep it in mind because they position much better than other extensions.

A few months ago I was talking to an SEO consultant, and it seems that search engines penalize specific extensions because at the time they were economic options that were used for bad practices.

Error 3: Too Long

A name that is too long can be the online equivalent of committing suicide because no one is going to make such a critical mental effort for you.

Also, the longer the length, the more likely it is that they misspell it.

Error 4: Difficult to Pronounce or Write

When choosing a domain name, one factor you should keep in mind about almost everyone is not to put your audience in a hurry when writing it. Try to make it a name that is written as it sounds, and let it seem like it is written.

Sometimes we make mental straws and intend to invent a very cool international mega-nom when your market is local. Look at your market when choosing a domain name and adapt it to your culture.

Error 5: Difficult to Remember

Your domain name must be memorable and reproducible. Rememberable for the user to retain it, and repeatable so that it can be transmitted to others (word of mouth effect).

Another essential characteristic is that it is related to what you do. Can you imagine a reformed company with a name like Twitter?

Error 6: Spelling Errors
It is obvious, but don't make spelling mistakes when choosing your domain. Mainly because when you realize you will have to buy a correct domain name, and therefore an extra expense that you can avoid.

Error 7: Choose a Domain Name Similar to Another Brand

Whenever possible, you should choose a domain name that is unique, that does not use generic terms, and that is short and catchy, like the title of the summer song.

Of course, keep in mind that if you choose a name that is similar to a leading brand, it is possible that you will start by mistake of excess email or phone (if you provide it). Maybe that's not the best thing if you're starting, and you have little structure.

Error 8: Use Hyphens and Numbers

Your domain must be a word or a set of words. Don't go around or try to invent hot water.

It doesn't matter how tempting a domain name may be that is already booked and got hyphens or numbers to it. Don't name with hyphens or numbers.

It is difficult to verbally communicate a domain name that has a hyphen or a number. When someone hears one of these domain names, it is possible to doubt if a script is required and if the numbers are written with words or numbers.

Error 8: Use Hyphens and Numbers

Your domain must be a word or a set of words. Don't go around or try to invent hot water.

It doesn't matter how tempting a domain name may be that is already booked and got hyphens or numbers to it. Don't name with hyphens or numbers.

It is difficult to verbally communicate a domain name that has a hyphen or a number. When someone hears one of these domain names, it is possible to doubt if a script is required and if the numbers are written with words or numbers.

Error 9: Paralysis by Analysis

Don't give too many laps to this. It is important, but it is more important that you take action.

Not deciding or taking too long is a grave error. You can't choose a perfect domain name. It is better to select an appropriate one.

So, How to Choose an Appropriate Domain Name?

And above all, don't get obsessed with the keywords when choosing a domain name, because the search engines don't give much importance to this topic.

Here are some practical tips:

Easy to Remember, Pronounce, Write, and Understand!

Choose the most straightforward name possible. If it's easy, people are much more likely to remember it and access your page. Ideally, when someone reads it or hears it, will be able to recognize it without problems, either to enter your site or to recommend it to someone else. You should opt for words that do not lend themselves to confusion.

The Brand or Keywords?

The brand or name of the company can be used directly as a domain, primarily if they are already settled in the minds of customers. Regarding web positioning, it is more beneficial if the domain contains "keywords," for example, "auto" if it is a car dealership or "rent" in the case of a real estate. These words achieve the positioning (the location) in the search engines, although they don't directly represent your "brand."

No to Special Characters!

Scripts, numbers, limited use letters, abbreviations, foreign words should be omitted in your domain name. The objective is always that the clients remember you easily, creating domains with these characteristics will only bring confusion! 

Was it a medium or low script? Customers don't know where to put the symbol or do not remember if it is there or not. Is it written three or 3? The number is advisable to use it only when it is very representative of the brand, for example in www.3m.com. Also, avoid using words with "ñ"; Although it is already admitted, people tend to get confused and can complicate the access of foreigners.

The Shorter, The Better

  In practice, long domains can be registered. The domains allow up to 19 characters some international ones even more. But always keep in mind: the goal is remembering, and a long name is harder to remember. The general recommendation is not to exceed 12 characters and, ideally, to consist of a single word or, at best, two. (www.salomes.com is more memorable than www.salomesforfinancialexclusive.com)

Registration of Similar Domains 

Salome, salomes? Perhaps it suits you to register both domains, singular, and plural; that allows you to have control, always redirecting traffic to the correct page. It is also ideal to register domains with the most common typographical or orthographic errors or overlapping letters as in agendaargentina.com. The same happens with the genres. 

Keep in mind that a typing error can lead your client to a different page, and even to one of your competitors.

Registration of Several Extensions 

.Com, .com.ar, .net, .org? The .com is already installed in the minds of people (that's why it's more than convenient to take it into account), but there are many extensions available. Different pages may have the same domain, but with different extensions: mipyme.com and mipyme.com.au turn out to be different sites. 

Therefore, it is best to register your domain, in the various extensions in which you qualify, for redirections then to the main extension. The idea is to prevent your customers from getting lost along the way.

Register It As Soon As Possible!

Finding a name that suits you may not be an easy task since many domains have been registered, even when there are no associated sites. When you decide on an option, and it is available, register it right away.

What are the Best Options when Choosing a Domain Name?

There are four best different options for choosing a domain name;

Option 1: Personal Brand, the Power of Your Name

 The first, and the simplest, if you bet for your personal brand thinking of positioning yourself as an expert profile in your niche, is directly your name and your surnames.

This is interesting for consultants, coaches and individual profiles who want to sound by their name.

What problem can you have?

If you have a famous name, it is possible that the domain is already reserved. In this case, it is always better to try to maintain the choice of a domain that is either .com, .net or. org and avoid special characters such as hyphens or underscores, which make it difficult to understand the domain.

It gives a little trouble like this domain is very long, as long as it perfectly reflects what your name and your surnames are.

For example, Arthurcarthy.com.

Disadvantages
  • It does not help the position on Google
  • It can complicate the sale or transfer of this platform, is so linked to the original owner of the project

Option 2: Branding, an Indelible Stamp

In this case -I am already thinking about a company, a center, a school or a professional that intends to scale the team - the option is to bet on the branding (the name of your brand) in your domain name

To make it work better, look for something like we've pointed out before:

  • Easy to remember
  • That transmits benefits for a collective
  • That is not too long.
  • These would be the main characteristics that you have to confer to your domain name.

It will have to do with the mission of your company, the values and surely with your unique value proposition to be able to capture, in 12 characters at the most, all your ideas in a domain that will be here to build your brand.

Disadvantages

  • It is not explicit
  • It costs a lot of money to position a brand in the market, even if it's digital
  • It does not help to the position on Google

Option 3: Keywords, Call Things by Their Names

Another option you have is to integrate a keyword in the domain itself. It is explicit and functional. The first thing you have to do is a study of keywords, to know which would be the keyword of reference for which you want to position yourself. The most logical thing is that it is something related to your solutions, your specialty or your profession.

An example would be giftsformen.com.

And it is beneficial if your goal is to be a reference portal on a subject, or you have, for example, an online store where the keywords are even more critical.

Google increasingly gives less importance to that topic in its algorithm, but it is logical that it influences when positioning the first articles.

I'm not saying that this is done overnight because the time scale on Google is very slow. Be clear that when you launch a project, the first three months you will have to prove to Google that you are severe and meanwhile they will ignore you.

But it is true that if you use keywords in your domain, in the short and medium term, it will be noticed in the positioning.

Disadvantages

  • Hyper-specialized names sometimes present a partial reality, since often a store sells more than one category of products
  • It sounds shabby, publicist's device or SEO: it removes credibility the reputation of the business
  • Obsolescence risk

Conclusion 

Having your web platform is an essential aspect for every web businesses, but naming is a necessary decision for that platform. Every web designer knows the great importance of naming in other to integrate the focus of the platform in the website design. 

Domain naming should be something approached with strategic importance to avoid futures issues we have mentioned above in this article.

Prioritizing Keyword Research & Grow Your Business

SEO-cover

Today  I am here to discuss about researching prioritizing keywords. Research is a process that requires step by step process and time. But all of your research can go vain if done in wrong way.

There are no lack of tools for keywords and no lack of metrics you can attach to those to evaluate the potential of them. But how you can turn your gigantic spreadsheet into something which will enable you to take action? You require a process for prioritization.

Keyword Prioritization

Criteria of Prioritization 

There are several ways to think about segmenting and prioritizing keywords. You should use this according to your business, and your goals, rather than some arbitrary score spit out of a tool. Every single search query has several unique qualities - some tools report dramatically regional differences, different volumes, and even 2-3x swings rate in conversation by simply going to plural from singular.
They all are different, and audience intent is also different. One way to think about keywords is to make a segment of each of them across three types of different criteria.

  • Competition or How many people are trying to rank for?
  • Volume or How many
  • Buyer Intent or How close is that searcher to a commercial action?


For your business one of this can be important than others.
Posit you have a celebrity gossip blog than volume might be a great deal for you rather than buying intent. By contrast, if you have an e-commerce store that buyer intent will be the most important criteria rather than anything else.
Every business is not the same, and your mileage may vary according to your business. So let's take a deeper look at what these criteria mean volume vs intent vs competitiveness. 

Volume: Quantity has a Quality of Its Own

Volume is the clearest and easiest way to prioritize the search terms - after all, everyone wants traffic.
The Google keyword planner provides a very helpful estimator for volume, which also includes Term explorer

Before you get excited, it is very important to understand a few big things about volumes and keyword research tools. 

Volumes Are Often Seasonal

Most of the business has some sort of seasonality. In many categories seasonality is straightforward and obvious - people look for warm clothes in fall and winter, water slides in summer, flower delivery in valentines day and again in any special day.

Even B2B categories often have mid-month, quarterly and yearly demand cycles. And keyword research for blogs is a different beast altogether. It is very possible that a big number of searches are fully seasonal and you might find yourself waiting a great deal of time for those searches to return.
You can use Google trends to check out the search volume results regarding seasonal and yearly demand. 

Volumes are Often Local 

Local differences in pronunciation and language filter through to search volumes, along with differences in demand. In some places, a water fountain is a bubbler, and a truck is a lorry. Understanding these local differences is the main key - you want to optimize according to how your customers are searching - not how someone that's out of your target market searches.

Or you might find yourself on the wrong side of a cultural misunderstanding. 

A brand name in one place might not be a brand in another place, and this information is also not worthy. And what Google sees as a transactional or local query in one area might not be one in another area.

For example, Google serves dramatically different results in Austin, CA, and San Francisco, Texas to searchers looking for "ThemeXpert." You have to make sure that you understand implied intention and local behavior in your SERP. Is something is a general/event query in one geography and a local query in another, that should deeply affect your strategy.

Volume Can Change Over Time

At the risk of business cliche, you should follow Wayne Gretsky's advice and skate where the puck is going.
Search volume might change dramatically over time - not only seasonally, but simply disappearing:

Additionally, there are often very large, consumer behavior driven searches to big, event-driven spikes.

In this case, that blog about low carb diets you started might be better positioned for the future (and the New Year's spike) by talking about paleo diet recipes instead of Atkins diet recipes.

Buying Intent 

In several business models, traffic by itself is not that much interesting. Traffic that subscribes to email lists, purchase things and represents the right sort of potential customers, by contrast, is very interesting.

To that end, you will want those keywords that converts - not only the drive traffic and certainly not only the ones that come from Google Keyword Planner. Often the long tail phrases do not drive tons of volume still drive many interested new customers - specially on aggregate.

Buying intent is different for each and every business, and ultimately a keyword will not be that much interesting to your business which is relevant to someone else's transaction.

You can monitor this by using:

  • Paid Search Data - Currently, this is one of the most accurate sources of conversion data by the query which rate approach 1. If you are running any extensive paid search campaigns, use intelligence and try to understand how keyword searches are turning into purchases.
  • Existing Organic Search landing Pages - Using a tool like Longtail Pro, SEMRush, or one of the enterprise level SEO performance management platforms.
  • On Site Search Data - If you have any internal search engine in anywhere on your website, check out the conversion rates of different terms internally and try to get an idea what converts and what doesn't.


You can also use external data - cost per click on paid search is often considered as a good indicator in more robust verticals. As pricing is auction based, for this method to work you need to know what your competitors are doing, at least two. In some areas, I might not get dependent on this, but in other verticals like travel, that tend to have several extremely savvy paid search advertisers this might be very accurate.

Words and Buying Intent 

One of the more interesting aspects of search marketing is often the direct relationship between the level of buying intent and length of the query (there is of course exception in this rule like - "emergency locksmith" is a short query with lots of intent.)

This makes an interesting scenario - where there are often more revenues available for optimizing specific, low volume high intent searches rather than broad keywords with mane more searches per month.

Generally, more specific modifiers signal more specific intent, e.g., "Mens Polo Shirts" has nothing near buying intent associated with "white mens Versace shirt size 4".

You can also check this pattern with: 

  • Plurals - "Plural term possesses much more buying intent than singular" this is often founded by e-commerce store owners
  • Discount code or Coupon terms (often these visitors are literally on a shopping cart checkout page)
  • SKUs and Manufacturer product code
  • Product names with descriptive modifiers
  • Exceptionally specific searches with vertical modifiers (e.g. "email marketing software for a restaurant")

Competitiveness 

In addition to buyer and volume intent, when you look at the keyword, you have to look at competitiveness. Will that juicy high intent, high volume keyword take a year of dedicated work from a team? Or is it something else that you can get with your existing authority?

Through SERP analysis and looking at existing link metrics for rank potential, you can calculate these - how many links would you require to rank for one of these terms? How authoritative are these sites that rank for these queries today?

By using your favorite spreadsheet tool, link data set, and source of cheap labor, you can do this by yourself. Or you can use a tool like TermExplorer's Keyword Analyzer handle the heavy lifting for you:

​At here CPC can also be very helpful - Though it is not a strict measure of organic competitiveness, but it can be a very helpful way for gauging search competition.

Prioritizing: What to Tackle First 

You can categorize and segment your search terms based on these 3 metrics - Volume, competitiveness and purchase intent.

  • High Volume, High Intent, High Competition - the "Whales"- These are terms that have significant volume and significant purchase intent. Because of this they also have significant competition.

These might take a very long time to rank for (and may be impacted by new Google ad units). While this is a part of your plan, don't exclusively hunt whales - after all, if your budget is cut down or your client ends your engagement, it won't matter how great your plan is.

Another point about these terms is that alternative search-driven marketing strategies than "develop a page and rank it in search engines" might be appropriate for these terms. Can you purchase a website that already ranks for these terms? A website with this traffic, can you enter into an affiliate partnership? Can you do some digital Press release and place an article which ranks for this sort of term on a high authority publication?

There are many ways to influence people searching for keywords and bring those searches back to your website.

  • High Intent, Low-Medium Volume, Medium-High Competition - the "Deer" - These are terms that you can rank with some work and have some content value. These are good medium-term goals - and a very great way to start building out a footprint you can continually expand.

Generally, I try to think of keywords along these criteria:

  • What we can do in the near term which will help us show finance future investments and success in search visibility?
  • What we can we turn on in the next sprint and see an ROI from? What's the low hanging fruit?
  • What we can do in the medium term - attacking more competitive terms - and build the machine which will allow us to pick terms, target them and rank for them?
  • And what long-term 'whales' can we take on eventually and aspire to get to?

Conclusion: Work Smarter, Not Harder

Effective prioritization is the key between "an ever-increasing stream of traffic and revenue from organic search" and a spreadsheet full of numbers and strings." By prioritizing your keywords by researching their competitiveness, volume and purchase intent, you can find great opportunities and structure your work for maximum effectiveness.

19 Awesome Content Promotion Tools of 2019

content-promotion-tools

What is the point of producing incredible content if we are not able to put it in front of the eyes of our target audience? I am sharing some writing tools to promote content efficiently and easily. These may not be the tools you have heard most often in some instances, but they are the ones which I use and have discovered over time. 

They offer simplicity, efficiency and do not fluff your entire budget.

Facebook 

To all honor, the first of many tools to promote content effectively is Facebook. But not just any method of publication. I'm talking about Facebook ads here. In recent years, Mark Zuckerberg's company has placed prominently under the box of publications on your professional page, a button with the following text: "Boost this publication." 

This is an easy way for you to revitalize your content effectively but also, to "give" money to Facebook. For those of you who want to improve their performance using this method of promoting content, can utilize the Facebook Business Manager. It is another tool developed by Facebook but which allows having more statistics, a history of its advertising and a few additional parameters to target the right audience. A tool which must be known.

Buzzsumo 

Buzzsumo is a tool that allows you to study social trends on a particular keyword. Following a search on a particular keyword, you will have access to the list of people who have shared the most popular articles on this topic. 

Subsequently, then, you have to contact these people and offer them your content on the same subject since obviously, they have an interest in it. It's a little bit longer to get it done, but since you share your content with people who are already "pre-qualified," the game is worth it!

CoSchedule 

CoSchedule allows you to share your content on all social media platforms. All in an automated way but customizable at a time. For example, you can present the same blog article from several different angles, presenting it with a different presentation text each time, changing photos or incorporating a new video for each type of publication.

Days are gone, when people are given the impression of "spamming" because we share the same article several times. Thus, we reach a wider audience since we approach bits of the content from varying angles.

Finally, CoSchedule ensures you to manage the interaction between the various members of your team. Editors, proofreaders, marketers. All can have access, be assigned tasks that are triggered automatically when one is over, and therefore you can save a lot of time!

Sumo 

Sumo platform offers lots of credible tools for content promotion. However, the most useful features for me is the share button and list builder. Its list builder ensures you to have popups to capture emails of your site visitors, and this now can be converted to marketing leads. Social buttons are displayed on pages which notifies users of the number of shares the post have, and this is an excellent social proof.

Ahrefs 

Ahrefs is much easier to use than to pronounce its name, lol! But it is a tool that ensures you situate yourself beautifully compared to your competitors. With Ahrefs, you can easily follow which are the links that point to the website of your competitors and thus be able to try to connect to these sites in turn since their interest in content like yours is obvious.

IFTTT 

IFTTT (or If this then that) is a tool that allows you to automate the publication flows as much as possible. There is also Zapier which can help you with similar tasks. Definitely, tools to analyze closely with all the options they offer.

Google Alerts

Google Alerts is a rather basic tool, but with multiple uses: it allows to monitor its e-reputation, perform a competitive watch but also to curation. Just create an alert on a keyword that interests you (e.g. "content marketing") to be informed of the latest news on the subject.

Pinterest

Pinterest is a social image sharing network that can also be used as an excellent curation tool to find and share visual content.

Hootsuite Amplify 

This smooth platform is developed with just the goal of revitalizing your social reach. Its logic is to urge your employees to distribute your content.You can also keep track of who has the most shares and also which post of yours is most successful.

Netvibes 

Netvibes is a complete solution for aggregating your news, social networks, and favorite sites and tracking them from a personalized dashboard.

BuzzStream 

Buzzstream portrays itself as a content marketing CRM. Building and managing all of your contacts can be done with this platform; it even has the email sending feature. Email templates can be created and also tracked with this cool tool to ensure that the emails are opened and also note when links are clicked.

The Old Reader

The Old Reader allows you to gather the sites of your choice and to organize them freely by theme or by interest. You can then read and share relevant content with your community very easily.

Quuu

Quuu, is a platform where you submit your article and it will be shared across hundreds of linkedin, facebook and twitter accounts. Content producers pay to use this platform to share their contents, while sharers are these social media users who want to keep their profiles active with relevant contents.

Storify

Storify allows you to enrich your own posts with external content: Twitter, Instagram, Facebook, YouTube, Giphy, Flickr, Getty Images, Soundcloud, Tumblr, Google, etc. You can also search other sources to find the appropriate content. Once the ideal content is found, users can drag and drop it into a document. 

At Storify, these are mobile modules based on your own content and external content. Your own texts can be highlighted as in a text editor. Once the message is ready, just click on "publish" and the article will be published in Storify. 

Before the content is put online, the service asks the user whether the cited authors, graphic designers or photographers should be informed, a particularly useful function when it comes to increasing the scope of a publication. There are several ways to reach your target group: users can cast their story on Twitter, Facebook or Google+, for example. 

For marketing professionals, the most interesting is to copy an embed code and publish it in their own blog, if the HTML editor allows it. The export function offers even more possibilities. The full article can be edited in HTML, XML or JSON. If you use WordPress, you can also use plugins to integrate the content.

Viral Content Bee

This platform is very similar to a platform called Triberr which we also reviewed in more details below. Its ideology is just to share other users content, and in turn they will share yours.

Edgar 

Unlike Hootsuite and TweetDeck, Edgar is a social media sharing scheduling platform with unique features which differs from the above-mentioned platforms. Whereby the other platforms require that you add new content if you aim for more sharing, Edgar actually reshares your old contents and never stops sharing. It helps just in case any of your fans missed an update.

Quora

There is no stupid question! This is the principle on which Quora is based: behind each knowledge, there is a question. When registering on the Q & A portal, users decide which topics are of interest to them. To do this, there are a large number of proposals. Then the service asks the users to inform the sector in which they work or study. 

Registration is complete, and you can begin to review the questions, read the answers and participate yourself as an expert. This is indeed the principle of Quora, which is not in itself a curation tool of content, but which can quite well be used as such to gather content.

For content marketing, it is important to keep an eye on the interests, preferences, and needs of the target group. Quora offers a very good approach: what kind of questions does the community ask in a thematic area? Knowledge is useful for both curating content and creating unique content. But Quora's answers can also be used for curation of content. 

As with Reddit, the best and most appropriate answers are placed at the top, so they are directly visible. If the content curator finds them compelling and wants to share them with their community, they can do so by pressing a button on Facebook and Twitter or via a direct link.

Quora has an interesting feature since the founders (two former Facebook employees) have many celebrities among the participants in their platform: for example, actor Stephen Fry, AOL founder Steve Case, Hillary Clinton and many others influential people in their field. Of course, it is possible to provide answers yourself. This allows you to establish yourself or your company as an expert in your field. It is also possible to have your own blog on the platform.

Sniply

Inserting links to external content instead of attracting potential customers to their own site is a problem faced by many entrepreneurs and marketing experts who use content curation. The Sniply service offers a solution to this problem. The platform allows its users to create a call-to-action button that appears in shared content and links to their own website.

How does it work? First, the content curator creates a CTA button. He can customize his appearance (small button or footer wider), then enter the address of his website and the text of his choice. Than the actual curation begins, where the web content is inserted into the clearly arranged dashboard. With one click, Sniply creates a new link. If it is shown on social media instead of the original link, the CTA button always appears when the linked web page is displayed. By scrolling through the content, the reader never loses sight of the curator's recommendations. To facilitate snipping, the platform presents users with a browser extension. The links created can be dispensed via a buffer or Hootsuite, and directly on social media.

Sniply presents another useful additional feature: the tool also functions as a link reducer. The snip (so-called hyperlinks) that has just been issued by the service is always a short link in the format "snip.ly /…". However, some users don't like this type of links because they transform the website to which the click leads. Therefore, you can also use your own domain. To do this, the name servers must direct to Sniply.

The link created by Sniply has even more advantages: since the redirection to the content is always done via Sniply, the tool can analyze the behavior of the target group. Sniply Analytics collects data such as clicks, conversions (that is, the number of visitors who have followed the CTA button), and time spent on the website, or bounce rate. You can also use custom scripts to link other analytics tools, such as Google Analytics. The A / B test is the perfect marketing tool to improve statistics. You then insert several variants of buttons for the same link. The system automatically presents the different versions and determines which one gives the best results. However, this is only possible with the paid version.

Triberr 

Triberr allows you to find the right person for any subject. And popular people, often called influencers, can significantly increase the reach of selected contributions if they share them.

Registration is very easy via interfaces to your own social media accounts: Twitter, Facebook, and LinkedIn are available. Then users can join the tribe, or tribes, that is, communities of interest. However, there are still several tribes with different orientations within a division (for example, "design" or "podcasts").

To make the overview easier, you can only display tribes with a certain range (calculated from the number of Twitter followers of members) or a minimum number of members. However, before users can become members themselves, they must first be "simple" followers. Only then can the leader, that is the creator of the group, promote the follower to the rank of a member if he wishes. This system guarantees the quality of the contributions in the tribes.

Triberr not only provides a moment to learn about influencers but also provide the option to broadcast the content. Contributions emerge in the feed of each member. In addition, you can share your own contributions in social media.

Those who particularly appreciate the content of a member of a tribe can even switch to Auto-Share, and automatically forward each of its contributions to their own subscribers on social media. Beyond curation and content marketing, Triberr is particularly interesting for the influence marketing.

Marketers can use the podium to create campaigns that bloggers can join and then write about the brand. An algorithm makes it possible to select the most suitable influencers. Triberr can also deal with contracts and the payment of influencers. In principle, the service is wholly free. Both Lite and Prime subscriptions offer the same features, but their reach is increased in each case: with premium versions, you can create more tribes, connect more blogs and social media accounts to your profile, and import more messages.

BrokenLinkChecker

Again, this is a technique that is not quick to achieve but is still quite simple despite everything. It is simple to analyze with the help of tools like BrokenLinkCheck for example, broken links on a site for which you would like to have an inbound link. 

Once you have done this exercise, first provide the information on the broken links on the site. Then, suggest to its owner links from your site that can replace these broken links. It's a safe bet that they will agree to do so in return for the service rendered.