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How Effective Are Welcome Emails?

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 A welcome email is a message you send to your new subscribers. Sending a welcome email is an effective way of providing new subscribers with company highlights, customer stories, and information about your products and services.

But just how effective are welcome emails? Allow the data to answer the question for you.

Engagement

Welcome emails have read rates that are 42% higher than the average email, open rates of 91.43%, and click-through rates (CTR). Furthermore, they can increase your unique open rates by 86% and unique click-through rates (CTR) by 196%.

Revenue Generation

With a median ROI of 122%, personalizing your email marketing is one of the best ways you can boost your revenue. This is especially true for welcome emails.

Welcome emails that include offers can boost your revenue by 30% per email, compared to emails that don't include offers. Relevant messages also drive 18 times more revenue than broadcast emails.

In addition, welcome emails generate 320% more revenue per email than other types of emails and three times more transactions per email than your other promotional emails. 

Welcome Email Personalization

Today's consumers are looking for more and more personalization. In fact, 90% of consumers find content that it customized useful, and 74% of marketers state that personalization increased their brand's customer engagement

Personalizing your emails can improve your CTR by an average of 14% and your conversion rates by 10%. Personalized subject lines can also increase your open rates by 26%, and personalized emails have transaction rates that are six times higher than non-personalized emails.

Customers like the feeling of being welcomed when they walk into an establishment. Email marketing is no different, so use welcome emails for your benefit. Encourage conversions by sending welcome messages that are timely, personalized, and engaging. While you're at it, make it easier for yourself by taking advantage of email marketing automation.

Gain more insight by checking out the amazing infographic below.

Get More Lead From Cold Emails - Hidden Strategies

Cold-Emails

 In B2B marketing, one of the most controversial strategies is sending of cold e-mails, since it is usually related to the low effectiveness of cold calls and spams. However, it is a practice that a good number of companies apply to reach a large number of prospects with less effort and better results than with calls.

Is the cold e-mail spam? Is it possible to get conversions in the B2B industry with this marketing technique? You will find the answers in this post.

Types of Emails that Exist for a Successful Email Marketing

When you want to create an email marketing strategy, the most critical factor is the type of emails you send. Since the way of your shipments are like this, you will have more or less success in your email marketing.

The moment you create an email marketing strategy, what you are looking for is to achieve one or more of these three objectives:

  • Increase your authority.
  • Connect with your customers.
  • Improve your sales.

And how can you achieve these goals through your email marketing strategy? Well with the three types of email that exist in email marketing:

  • Emails to add value.
  • Emails to create a relationship of trust.
  • Emails to sell.

Yes, although it seems very simple, there are no more types of emails than these three. Each of them fulfills a goal in your email marketing strategy.

  • The value-added emails increase your authority.
  • Emails to create trust relationships, connect with your customers.
  • Emails to sell, allow you to improve your sales.

All the emails that you send to your list of subscribers are of a particular type, and they fulfill the objective that I indicate to you. Yes, you can mix several forms in a single email.

For example, you can send an email that is a mix of value contribution email and email to sell. However, there is always a predominant type and goal in all emails.

I have left out of this list of email types to the welcome email. This is an excellent email that can never be missed.

In the welcome email, you give your subscriber the incentive you have used to get them to subscribe, you explain your frequency of sending emails, what kind of content the emails that you post and what you can expect from now on.

It is an email to welcome you to your community and to introduce yourself. We can say that it is an email focused on creating a relationship of trust, but for its importance, I prefer to highlight it, apart.

In any case, it is an email that is only sent once, so you have to be clear that you have posted it and that it must comply with the characteristics that I have mentioned, you do not have to worry about this email anymore.

For now, I've talked to you about several objectives in your mailing strategy but in reality, there is a goal that all businesses want to see fulfilled, because otherwise, they would not be a business, and that is above all others. And it is an objective that you must never lose sight of.

Keep reading, and I'll tell you what it is (although as you are a person ready sure you suspect something right?

The Main Objective of Any Email Marketing Strategy

It is clear that the ultimate goal of anyone, whether you have a one-person online business or owning an SME, is to sell. If you do not sell, you will not be able to pay your bills, and your business will die.

But to sell is not worth just sending sales emails one after the other. I assure you that the only thing you will achieve is to see how your subscribers unsubscribe in a short time, besides that it will damage your reputation of sending since many will mark you as spam. It is one of the main mistakes I see frequently.

To Sell, First You Need to Get Two Things

Demonstrate Your Authority:You have to make your subscribers see that you know what you are talking about and that you can solve their problems with your products and services.

Create a Trusting Relationship: Remember that nobody buys a product or service for it, but buys you. If you do not trust yourself, you cannot create the best product or service that will sell anything.

That's why you need to establish the relationship of emails that you are going to send, to create a successful email marketing strategy, correctly mixing the three different types of emails that exist. Now we will discuss properly cold emails and its effective strategy.

What is Cold E-mail?

A cold e-mail is a mail promoting your products and services to people who have not shown a prior interest. The fact that the recipients of these e-mails have not given you their permission to talk to them about what you have to offer them is what usually places this marketing technique along with the infamous cold calls. However, cold e-mails are less intrusive than calls and give the opportunity to better target recipients and think of more accurate communication to get the attention of your potential customers.

Cold E-mail vs. Spam

What is a commercial email? Means that cold e-mail should be considered junk mail? Let's see in detail the characteristics of each one:

Cold E-mail

It shows a valid reason for your recipient: a cold e-mail denotes a legitimate business reason why a person receives it. The product or service that is detailed in the text of the email is something that has the potential to solve a problem that the sender knows the recipient has.

The message focuses on the potential customer: the text of the e-mail is written in a language that resonates with potential customers and focuses on concrete value propositions.

It has a certain degree of personalization: despite being a cold contact, cold e-mail campaigns involve a prior investigation that consists in knowing at least the name of the person and the company where you work, data that is used to send a message that, while it is still cold, is close.

They give the option to unsubscribe: it is a trend that is gaining more and more followers, and saves time and effort for both the sender and the recipient: the recipients feel less invaded, and the senders are not sending e-mails that they fall in a broken bag.

Spam

It doesn't use the first name of the recipient: the most visible sign of junk mail is that the text does not use the name of the recipient since it is a mail sent en masse and without discrimination.

It is focused on the company/product: the objective of spam is to sell as it is at the first contact, without taking into account who receives the message. We have all accepted that type of email in which from the beginning they talk about how the company and what they have to offer will change our lives, but they do not even bother trying to find out what our individual needs are.

Generates distrust from the subject: spam emails use a particular style when writing the topic.

These are some of the elements that usually make up the subject of spam:

Phrases like: "Extra money already," "Burns fat while you sleep," "Free."

Excessive use of emoticons, special characters, and capital letters.

They have no signature, no additional contact information: spam emails are characterized by being anonymous and, if there is a sender's name, it is usually apparent to the already trained eye of people that it is a false name.

They do not have the option to unsubscribe: obviously, spammers want to continue filling the mailboxes of people with worthless content, so giving them the power to decide is out of the question.

In conclusion, cold e-mail and spam only share the format and the broadcast channel. If the parameters of preparation and execution of a well thought out and segmented campaign are followed, cold e-mail is not considered spam.

Common Mistakes in Cold E-mail Campaigns

Send E-mails to the Wrong People

And with this, we mean sending e-mails to those who are not purchasing decision-makers in the companies. It is something that will inevitably happen because you are working with cold contacts; However, you can save this situation by placing this simple but powerful prayer:

"If you're not the person with whom I should communicate, could you tell me who I can talk to?"

It's a simple phrase, it goes to the grain and helps to improve the effectiveness of your e-mail in 2 points: the people who read this will understand that it is a real person who contacted them, and you have a good reason to do a follow-up. 

Use a Speech Too Focused on Selling

Avoid writing emails whose primary focus is to speak in a generic way about your company and your products, because most of your recipients will not stop reading a few lines. Instead, concentrate on bringing up the pain points of the segment to which you are directing your message and briefly mention how you can help solve them.

Write an E-mail Too Long

You have to remember that you are sending an email that was not requested, so you want to capture the attention of your recipients in a few lines, focusing on the interests of your recipients and inviting them to know more about your value proposition.

Do Not Do Follow-up

Sending a sequence of communications after the initial contact, in case of not having a favorable response, is essential for a cold e-mail campaign to be successful.

There are people who are not really interested, there are others who are, but for one reason or another they do not respond to the email: you have to achieve the desired response by sending at least one follow-up email offering something that adds value to the recipient, not just to repeat what you said in your first e-mail.

Anatomy of a Cold E-mail that Converts More

Be Formal 

So that your e-mail does not have that generic style that spam usually has, write it as an email that you would send to a co-worker: using the formality and friendliness of a work environment, but with a more relaxed use of the words and using a close tone.

Be Direct

The time you have to capture the attention of your recipient is concise, make sure your piece of e-mail is full of attractive and possesses a bit of exciting information from the beginning to ensure higher conversion rates.

Be Concise 

If your piece seems more a thesis than an e-mail, nobody will read it. Using the short, concise and substantial approach is the best: make use of bullets and do not write more than three paragraphs of 4 or 5 sentences at the most.

Short e-mails that present a clear, specific and concise proposal have a higher response rate than long e-mails in which the content is developed over several paragraphs.

In a few lines, you have to introduce yourself and show that you can solve a problem, satisfy a need or provide something of value for your recipient: describing a win-win situation will explain precisely what results each of the parties can expect.

If you are writing through a profile on online platforms such as Upwork or Fiverr, for example, take advantage of the fact that your profile contains all the information about you and your activity and reduces that information in the mail content: the less you talk about you and more of your recipient, the better.

Don't Customize the Message According to the Recipient

It is essential that the recipient of a cold email feel that you have taken the trouble to investigate who he is, what he is doing and what his philosophy is concerning his activity.

Put your name in the box of the subject, and write the contents of the email in a way that explains why you wrote and how you think you can both benefit from cooperation.

Put yourself in your shoes and think what you would like to know or get from you through a first email, and make it according to that.

Use of a Template

The use of a template ruins any sense of personalization and any possibility that the recipient of cold email considers it as something written especially for him.

You can inspire yourself in some template but create your own.

A bit of good advice is to express yourself as if you were speaking: your email has to be as pleasant as you would be if you knew the recipient of your message in person.

Don't Customize What You Can

We know that your contacts are cold and you have little information about them, but for a cold e-mail strategy to succeed your database must have a minimum of data and previous filtering so that all your effort is not in vain. Use necessary information such as name, company, and position of the recipient of the e-mail to personalize your message a bit.

Use a Good Signature

The signature of your e-mail will be the business card that you leave to your recipients, including trusted elements such as your full name, position, and links to your company's website and social networks. If you can include your photo, much better.

Do not forget to put all the contact information under your signature: telephone, address, email, this will give your recipient the opportunity to study you and see who you are, which will make you closer to your recipient, in addition, providing different communication options means that your recipients choose the most appropriate one to answer you.

It Will Close With a Question

Finishing your e-mail with a question allows your recipients to start a conversation with you. A good example is: "Do you think it is appropriate that we coordinate a meeting to discuss your needs?" Is not invasive and invites you to know more about your proposal.

Finish the writing of your cold mail with a personalized question for your recipient: this will open the possibility of dialogue and increase the chances of a response.

If answering the question can be an opportunity for the recipient to talk about himself or cite the characteristics of his business, even better: it is rare for someone to miss an opportunity for self-adulation, also if it is not through the response to a Cold mail that I was not even waiting for.

Follow-up

Cold e-mail is a resistance race, so if you surrender to the first attempt, you will not be able to see the real potential it has to obtain qualified leads for your business. You must prepare at least one follow-up email that follows the same writing parameters mentioned above but offers valuable information that you did not give in your first email.

Most cold emails get no response until the second or even third contact. To increase your chances of success, generate a series of follow-up messages and send them every 5 to 7 days: although many people are reluctant to answer right away, the insistence sooner or later will pay off.

Test, Measure and Improve

Do A/B tests with different information, different lengths of text, links to different commercial information, videos, etc. You will find the formula that works best to get more leads using cold e-mails.

As you can see, cold e-mail is not spam; it is a marketing strategy that can be very effective for B2B businesses but requires surgical precision and patience to obtain the expected results.

Final Words

There are two reasons why cold emails are one of the most complicated forms of communication and tend to fail: first, because the recipient is not known and second, because the lack of verbal interaction does not allow modifying the strategy in real time.

However, by implementing some of the techniques cited in this article, a more satisfactory response rate can be obtained.

Do you use cold e-mail to convert leads? What has been your experience?

6 Tools for Social Media Management of 2019

Social-Media-Management-Tools

Managing your activity on social networks requires time. Whether you are a blogger, a community manager or have a company, you need to use these platforms. And since it is impossible to be everywhere at the same time, the tools for the automation of social networks and social media, in general, have become essential.

We're not going to lie to you; we were lazy to write this article. We reviewed the best social network management tools, their characteristics, their prices, etc. It is a difficult task that we knew was going to take us quite an amount of time.

Some time ago when we thought about it, we told ourselves that there were already many articles about this on the internet, and there are always other exciting topics to write about. But a few days ago one of our readers suggested to us that we should write a post about these tools, and after thinking about it, we decided to face the task. We are sure that there are many of these tools that aren't well known, and we have no doubt that there will be some tools to automate your social networks we mentioned in this post that may spark your interest.

Buffer 

What is Buffer? Undoubtedly many times you have asked if there is any tool that allows you to program your publications. Especially in those times when you hardly have time for anything.

I already imagine you with your eyes wide open, rubbing your hands and asking what Buffer is and why you didn't previously know it.

Well not to make you suffer more, I'll explain what Buffer is and how it works so that you can get all the juice to this tool.

Buffer is a tool that allows you to program your publications in different social networks (Twitter, Facebook, Linkedin, Pinterest, Google Plus and Instagram). In this way, it allows you to free some of the workload and plan when you want to publish, without having to be connected at that moment.

With the saved time, you can invest in other tasks that you must do and continue to have an active presence in the different social platforms. That doesn't mean that you dedicate yourself to automate all publications and don't pay attention to your followers.

Keep in mind that the most important thing is to generate engagement with them and not only to publish. You must communicate with fans or customers, create conversation, listen to them, etc. Never forget that you are dealing with people.

It is a very easy to use tool, that offers you other features, besides programming, which we will see later. If you want to know a bit more about Buffer, you can do it on Wikipedia. There is also the option to download it for your smartphone in Google Play or Apple Store.

Well, we're going to dive into what you're interested in, which is to see how this tool works so you can start programming your publications.

How Buffer Works 

The first thing you should do is go to Buffer.com. Once there, you have to log in, clicking on the option that is inside the box.

You can do it with your Twitter, Facebook, Linkediaccount or with your email. The most comfortable is to use some of the profiles that you are going to use to program, for example, usually use the Twitter one. Once done, you have to follow a series of steps to configure it:

  • It asks you if you want to add another social network.
  • You set your time zone and the format of the hours (24 hours or AM/PM).
  • If you want to propose the best times to publish or prefer to create it manually.
  • In case you want to create it manually, it asks you how many publications you want to do and which day of the week.
  • Finally, can activate the tracking of the clicks they make in your posts.

Once everything is correctly configured, it takes you to the main screen of the tool. The next time you connect and use the profile that you have already set up for it, it will take you directly to the main screen. But remember that you must have that social network open when it comes to login, though it will ask for the username and password of that network to connect.

TweetDeck

TweetDeck is a tool to manage Twitter accounts, it will be easier for you to be a successful community manager with this tool. Being a community manager is a job that consists of many edges, it is not just about having the internet at home and being a fan of social networks. Now with all the competition that there is, it is essential to have reliable tools on which to lean on so that stress and pressure don't overtake you. And this is something that needs consideration.

Among these tools there are many promising features emerged that later eliminated or must be paid to obtain them.So today for people who are just entering the world of social media and want to become professionals, I will present TweetDeckThis is an application for effectively manage different Twitter accounts in a simple and freeway.

Steps to Use TweetDeck 

The first thing you should know is,TweetDeck will help ensure you're better organized. TweetDeck assists you so, you have control over all the Twitter accounts that you administer and from one place. Practically at the same time which makes it quite attractive. Other web applications do almost the same as this, however, none at such deep or reliable levels.

To enter TweetDeck and start enjoying your benefits, first you must have a Twitter account with which you can access the application. Once inside you will see that there are several columns: home, Notifications, Messages, and Activity. These columns can be administered by you since there is the option to add columns. There are a lot of options for you to add those that you consider necessary to be aware and interact effectively with the users you want.

Even if your preferred browser is Google Chrome, there is an extension so you can change the size of the columns, move them from a site and place them as you are more comfortable to you at the time of use.

As said before, in TweetDeck, you can manage several Twitter accounts within the same application. What you must do is to add them one by one in the option "Add Account / Add Account." There you can place the username, the password and you will have access to the same columns that you have already added.

Program Tweets and Interact from the platform: one of the most applauded features of TweetDeck is that you can program an infinite number of tweets for each of the accounts you have added, and these will be published on the date and time you choose without having to worry about it.

If you program it, be assured that your followers will be able to see it from the moment you decided, whether you are in front of the computer or not.It is taking a burden off you.

You have many options to manage everything you can imagine Twitter. From searching for tweets using keywords and filtering the results by user, content or activity, set specific notifications.

The potential of TweetDeck for managing multiple Twitter accounts is incredible. TweetDeck is also a social network that currently has a vast audience that exceeds 319 million active users, so it remains highly positioned - 11 years after its founding - as one of the most important social networks.

On the other hand, if you are starting, and you want to become a professional community manager, am sure that these strategies to optimize your social networks will also work for you to continue taking steps in favor of your learning.This will translate into income for you as for the owners of the accounts you manage.

Socialoomph 

Ware going to talk about a tool that hides under an unpronounceable name such as Socialoomph, but that is very good for you to manage your Facebook and Tweeter accounts associated with your online store in a very efficient, fast and straightforward way. With it, you will achieve higher productivity.

This tool, like most of those with similar missions, has a free version and a Premium version. must say that the Premium is something more expensive even than the famous Hootsuite, but it has many other strong points relating to it.

The first thing should highlight about Hootsuite is that it allows you to program your tweets in a group. You already know that in Hootsuite you need to have a CSV file ready. In Socialoomph you can load them from a Word document. That makes the job easier.

If you look at the section of Analytics, the tool that we are presenting offers more details and information, especially if what you try is to analyze several accounts. All statistics can be exported to Excel. You can select the dates that you want to analyze manually.

When we talk about social action, and we talk about automating our operations, we always doubt the efficiency of this action. However, the use of the tool allows us to organize all our tweets but also, it will follow everyone who follows us and will send a private welcome message. It also allows us to track the keywords that interest us most, which is a powerful ally of our process of knowledge and interaction with our target.

Remember that the community manager is a link between the online world and the offline world. Thanks to his new opinion leader that the client - internal and external - is linked to the brand in a strong and reliable way, which allows the efficient action of the work teams and, as a cause-effect relationship, the organic growth of our brands.

When a community manager manages to convey the message of the brand with each of its social actions, contents or debates when a community manager finds a way to highlight the terms with which the company is defined to perfection. There is no doubt that you are achieving the exposure of a brand, with the added value of your message.

The resources and tools that the network gives us are designed to optimize our actions and to allow us to take advantage of the ubiquity that the system provides us today.

 Friends + Me

Some of us who usually use Google Plus habitually, we have known Friends + Me for a long time. But as Google's social platform (social layer) is still the great unknown of social media marketing, imagine that many companies and professionals have no idea of the existence of this tool.

 What is Friends + Me for Google+

Friends + Me is a social media tool straightforward to use, which is mainly designed to promote your work in Google plus. It allows us to share with other social networks, almost at the same time and automatically, any content that we publish in Google+ just using a few simple Hashtags (#TLF).

Friends + Me is valid for both profiles and business pages in Google+. This online tool has a free version and Premium version, the most significant difference between the two is the number of networks/profiles with which we can is linked and some extra configuration options.

The only drawback is that what you share in other networks will be as you have done in Google plus and with an extra link that leads to your original publication, except for Twitter (for the 140 characters).

Friends + Me - Premium 

In short: the post, photos, videos, etc. that you publish in Google plus automatically shares them in your profile, page or group of other social networks (such as Facebook, Twitter, LinkedIn, and Tumblr), all this happens according to the previous configuration you made in the application.

Social Pilot 

This tool is one of the most famous kits for social media management; this might be the best amongst all we have in this list. Social pilot ensures that many social media client profiles all at one go and still have features like bulk message scheduling, team member collaboration, client management. This tool has both free and premium aspects which cover for those with low budget.

Zoho Social

The cornerstone of all social media accounts, of course, are the publications they make. Therefore, it is essential to building such a smart publishing tool that takes care of almost everything. With that goal in mind, a couple of things have been done. Here are some of Zoho's features:

CustomQ 

Zoho Social always had SmartQ, an intelligent function that predicts the best time for you to publish the publications, this, together with the publication calendar, made Zoho Social a highly useful publication tool. However, you want to give more control over your publishing schedule.

The CustomQ feature is particularly useful if you want to maintain a consistent publication calendar on social channels, this will allow the audience to see the content on a regular basis, and you can also be sure that there is no overlap of material.

zShare 

While the zShare extension has always been had, it has taken some time to improve even more so that you have the best possible experience. Now it is possible to edit content for different channels when the extension is utilized. This is particularly useful for two reasons: one, you can choose a copy of fewer than 280 characters for Twitter, and a longer copy for other networks and two, you can want to use a more professional tone on LinkedIn, while using a different sound in other networks

Oh, and that's not all. When the publications are made, you will also see that you can now add videos and that emojis can be added directly. Now you can fix the content and make it much more attractive.

Final Words 

Exhausted, we have finished writing this, but wthink it has been worth it.

You have already seen that there are social media management tools of all kinds; some cover a broader range, others more limited; some are paid, others have free functions; some are more suitable for bloggers and others are more focused for large and small companies, etc.

We hope that among all of them you have found the ones that best suit your needs.

If you can't spend money, you always have the option to take advantage of several of them in your free plan for all to implement your strategy in social networks without paying anything.

Did you know all these tools to automate your social networks? Which one is your favorite or do you usually use? We hope that this post has been of interest to you and we would appreciate it if you leave us your comment and of course, that you share this post through the social buttons.

The Perfect Strategy For Choosing Awesome Domain Names

Awesome-Domain-Name

Did you decided to create your website and do not know what name to use? The choice of domain is the first step for your site to approach new customers or keep you in touch with the current ones.

The domain is the name that identifies your company, if the domain name is not appropriate, you will lose traffic on your website and visits from potential customers on the Internet, although it does not necessarily coincide directly with the name of your company or brand.

It is not enough that the name pleases you: choosing it correctly is essential so that your clients, current and potential, can find you in the big network. 

Choosing the domain name of your blog is a sensitive issue because you know that:

  • It is the name to which your brand and your business will be associated for a long time.
  • It will influence your positioning on the Internet since it is one of the factors that Google will value to show you in searches.
  • And not only do you want Google to listen to you, but you want people to remember your blog.
  • And being so delicate, you may have very clear the steps to do when you have your blog, but you have been stuck indefinitely in the choice of your domain for fear of messing up.

Well with this post I want to solve all your doubts about it and after reading it you will have a clear idea, what your domain name will be.

 Anatomy of a Bad Domain

 This is what you should avoid if you do not want to choose a domain:

  • No special characters such as accents or numbers: although they sell them to you, Google does not manage these domains.
  • Contains characters that generate confusion such as hyphens (regular or low), numbers, double consonants, etc.
  • It is not a .com, nor a .net or .org domains. It only serves if the scope of action is local today and tomorrow (think of a store or a restaurant).
  • It is not easy to remember.
  • It does not transmit an idea.
  • It has equivocal spelling: avoid abbreviations or the new "spelling" of the SMS, unless you are 100% sure that your audience will understand without problems.
  • It is a registered trademark: if you are not the owner or if you do not have an explicit written agreement of this trademark, it is illegal to use a domain with a registered trademark.
  • If you have something similar now as a domain for your blog, I sincerely believe that you should consider changing your domain as soon as possible.
It is essential that you understand that the success of your project is based on getting different from others. It is not about being one more in the market, but about being the one that stands out in this niche. 
If you have not interacted in the niche before and you buy the domain almost on impulse, very quickly, you probably have no idea how to achieve this differentiation.

9 Errors that You Cannot Commit when Choosing a Domain Name

Choosing a domain name is essential when starting a blog, and yet you are not usually given the importance it has. Sometimes it's because of ignorance, and that's why in this article I'm going to show you the mistakes you should not make when choosing the domain name for your blog.

What Errors You Should Not Commit?

  • Error 1: Design your corporate image before choosing a domain name
  • Error 2: Do not give importance to the last name
  • Error 3: Too long
  • Error 4: Difficult to pronounce or write
  • Error 5: Difficult to remember
  • Error 6: Spelling errors
  • Error 7: Choose a domain name similar to another brand
  • Error 8: Use hyphens or numbers
  • Error 9: Paralysis by analysis

Error 1: Design Your Corporate Image before Choosing a Domain Name

I remember once that an acquaintance came to show me his business cards, which had a spectacular design for my taste. The truth is that aesthetically they were beautiful.

The problem came when I searched Google for its brand name, and another competing company appeared that already had that domain registered.

At first, this person did not give much importance until it came to their ears that some of the potential clients he visited ended up closing agreements with this competing company. Why? Well, because they searched on Google, they found that company and thought they were the same.

So first of all, in this provider, you can check if the domain name you like is taken or not. And you can also buy it at a very competitive price.

Error 2: Don't Give Importance to the Last Name

The best domains are in this order the .com, .net, .org. I have no idea why, but when choosing a domain name, you should keep it in mind because they position much better than other extensions.

A few months ago I was talking to an SEO consultant, and it seems that search engines penalize specific extensions because at the time they were economic options that were used for bad practices.

Error 3: Too Long

A name that is too long can be the online equivalent of committing suicide because no one is going to make such a critical mental effort for you.

Also, the longer the length, the more likely it is that they misspell it.

Error 4: Difficult to Pronounce or Write

When choosing a domain name, one factor you should keep in mind about almost everyone is not to put your audience in a hurry when writing it. Try to make it a name that is written as it sounds, and let it seem like it is written.

Sometimes we make mental straws and intend to invent a very cool international mega-nom when your market is local. Look at your market when choosing a domain name and adapt it to your culture.

Error 5: Difficult to Remember

Your domain name must be memorable and reproducible. Rememberable for the user to retain it, and repeatable so that it can be transmitted to others (word of mouth effect).

Another essential characteristic is that it is related to what you do. Can you imagine a reformed company with a name like Twitter?

Error 6: Spelling Errors
It is obvious, but don't make spelling mistakes when choosing your domain. Mainly because when you realize you will have to buy a correct domain name, and therefore an extra expense that you can avoid.

Error 7: Choose a Domain Name Similar to Another Brand

Whenever possible, you should choose a domain name that is unique, that does not use generic terms, and that is short and catchy, like the title of the summer song.

Of course, keep in mind that if you choose a name that is similar to a leading brand, it is possible that you will start by mistake of excess email or phone (if you provide it). Maybe that's not the best thing if you're starting, and you have little structure.

Error 8: Use Hyphens and Numbers

Your domain must be a word or a set of words. Don't go around or try to invent hot water.

It doesn't matter how tempting a domain name may be that is already booked and got hyphens or numbers to it. Don't name with hyphens or numbers.

It is difficult to verbally communicate a domain name that has a hyphen or a number. When someone hears one of these domain names, it is possible to doubt if a script is required and if the numbers are written with words or numbers.

Error 8: Use Hyphens and Numbers

Your domain must be a word or a set of words. Don't go around or try to invent hot water.

It doesn't matter how tempting a domain name may be that is already booked and got hyphens or numbers to it. Don't name with hyphens or numbers.

It is difficult to verbally communicate a domain name that has a hyphen or a number. When someone hears one of these domain names, it is possible to doubt if a script is required and if the numbers are written with words or numbers.

Error 9: Paralysis by Analysis

Don't give too many laps to this. It is important, but it is more important that you take action.

Not deciding or taking too long is a grave error. You can't choose a perfect domain name. It is better to select an appropriate one.

So, How to Choose an Appropriate Domain Name?

And above all, don't get obsessed with the keywords when choosing a domain name, because the search engines don't give much importance to this topic.

Here are some practical tips:

Easy to Remember, Pronounce, Write, and Understand!

Choose the most straightforward name possible. If it's easy, people are much more likely to remember it and access your page. Ideally, when someone reads it or hears it, will be able to recognize it without problems, either to enter your site or to recommend it to someone else. You should opt for words that do not lend themselves to confusion.

The Brand or Keywords?

The brand or name of the company can be used directly as a domain, primarily if they are already settled in the minds of customers. Regarding web positioning, it is more beneficial if the domain contains "keywords," for example, "auto" if it is a car dealership or "rent" in the case of a real estate. These words achieve the positioning (the location) in the search engines, although they don't directly represent your "brand."

No to Special Characters!

Scripts, numbers, limited use letters, abbreviations, foreign words should be omitted in your domain name. The objective is always that the clients remember you easily, creating domains with these characteristics will only bring confusion! 

Was it a medium or low script? Customers don't know where to put the symbol or do not remember if it is there or not. Is it written three or 3? The number is advisable to use it only when it is very representative of the brand, for example in www.3m.com. Also, avoid using words with "ñ"; Although it is already admitted, people tend to get confused and can complicate the access of foreigners.

The Shorter, The Better

  In practice, long domains can be registered. The domains allow up to 19 characters some international ones even more. But always keep in mind: the goal is remembering, and a long name is harder to remember. The general recommendation is not to exceed 12 characters and, ideally, to consist of a single word or, at best, two. (www.salomes.com is more memorable than www.salomesforfinancialexclusive.com)

Registration of Similar Domains 

Salome, salomes? Perhaps it suits you to register both domains, singular, and plural; that allows you to have control, always redirecting traffic to the correct page. It is also ideal to register domains with the most common typographical or orthographic errors or overlapping letters as in agendaargentina.com. The same happens with the genres. 

Keep in mind that a typing error can lead your client to a different page, and even to one of your competitors.

Registration of Several Extensions 

.Com, .com.ar, .net, .org? The .com is already installed in the minds of people (that's why it's more than convenient to take it into account), but there are many extensions available. Different pages may have the same domain, but with different extensions: mipyme.com and mipyme.com.au turn out to be different sites. 

Therefore, it is best to register your domain, in the various extensions in which you qualify, for redirections then to the main extension. The idea is to prevent your customers from getting lost along the way.

Register It As Soon As Possible!

Finding a name that suits you may not be an easy task since many domains have been registered, even when there are no associated sites. When you decide on an option, and it is available, register it right away.

What are the Best Options when Choosing a Domain Name?

There are four best different options for choosing a domain name;

Option 1: Personal Brand, the Power of Your Name

 The first, and the simplest, if you bet for your personal brand thinking of positioning yourself as an expert profile in your niche, is directly your name and your surnames.

This is interesting for consultants, coaches and individual profiles who want to sound by their name.

What problem can you have?

If you have a famous name, it is possible that the domain is already reserved. In this case, it is always better to try to maintain the choice of a domain that is either .com, .net or. org and avoid special characters such as hyphens or underscores, which make it difficult to understand the domain.

It gives a little trouble like this domain is very long, as long as it perfectly reflects what your name and your surnames are.

For example, Arthurcarthy.com.

Disadvantages
  • It does not help the position on Google
  • It can complicate the sale or transfer of this platform, is so linked to the original owner of the project

Option 2: Branding, an Indelible Stamp

In this case -I am already thinking about a company, a center, a school or a professional that intends to scale the team - the option is to bet on the branding (the name of your brand) in your domain name

To make it work better, look for something like we've pointed out before:

  • Easy to remember
  • That transmits benefits for a collective
  • That is not too long.
  • These would be the main characteristics that you have to confer to your domain name.

It will have to do with the mission of your company, the values and surely with your unique value proposition to be able to capture, in 12 characters at the most, all your ideas in a domain that will be here to build your brand.

Disadvantages

  • It is not explicit
  • It costs a lot of money to position a brand in the market, even if it's digital
  • It does not help to the position on Google

Option 3: Keywords, Call Things by Their Names

Another option you have is to integrate a keyword in the domain itself. It is explicit and functional. The first thing you have to do is a study of keywords, to know which would be the keyword of reference for which you want to position yourself. The most logical thing is that it is something related to your solutions, your specialty or your profession.

An example would be giftsformen.com.

And it is beneficial if your goal is to be a reference portal on a subject, or you have, for example, an online store where the keywords are even more critical.

Google increasingly gives less importance to that topic in its algorithm, but it is logical that it influences when positioning the first articles.

I'm not saying that this is done overnight because the time scale on Google is very slow. Be clear that when you launch a project, the first three months you will have to prove to Google that you are severe and meanwhile they will ignore you.

But it is true that if you use keywords in your domain, in the short and medium term, it will be noticed in the positioning.

Disadvantages

  • Hyper-specialized names sometimes present a partial reality, since often a store sells more than one category of products
  • It sounds shabby, publicist's device or SEO: it removes credibility the reputation of the business
  • Obsolescence risk

Conclusion 

Having your web platform is an essential aspect for every web businesses, but naming is a necessary decision for that platform. Every web designer knows the great importance of naming in other to integrate the focus of the platform in the website design. 

Domain naming should be something approached with strategic importance to avoid futures issues we have mentioned above in this article.

Prioritizing Keyword Research & Grow Your Business

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Today  I am here to discuss about researching prioritizing keywords. Research is a process that requires step by step process and time. But all of your research can go vain if done in wrong way.

There are no lack of tools for keywords and no lack of metrics you can attach to those to evaluate the potential of them. But how you can turn your gigantic spreadsheet into something which will enable you to take action? You require a process for prioritization.

Keyword Prioritization

Criteria of Prioritization 

There are several ways to think about segmenting and prioritizing keywords. You should use this according to your business, and your goals, rather than some arbitrary score spit out of a tool. Every single search query has several unique qualities - some tools report dramatically regional differences, different volumes, and even 2-3x swings rate in conversation by simply going to plural from singular.
They all are different, and audience intent is also different. One way to think about keywords is to make a segment of each of them across three types of different criteria.

  • Competition or How many people are trying to rank for?
  • Volume or How many
  • Buyer Intent or How close is that searcher to a commercial action?


For your business one of this can be important than others.
Posit you have a celebrity gossip blog than volume might be a great deal for you rather than buying intent. By contrast, if you have an e-commerce store that buyer intent will be the most important criteria rather than anything else.
Every business is not the same, and your mileage may vary according to your business. So let's take a deeper look at what these criteria mean volume vs intent vs competitiveness. 

Volume: Quantity has a Quality of Its Own

Volume is the clearest and easiest way to prioritize the search terms - after all, everyone wants traffic.
The Google keyword planner provides a very helpful estimator for volume, which also includes Term explorer

Before you get excited, it is very important to understand a few big things about volumes and keyword research tools. 

Volumes Are Often Seasonal

Most of the business has some sort of seasonality. In many categories seasonality is straightforward and obvious - people look for warm clothes in fall and winter, water slides in summer, flower delivery in valentines day and again in any special day.

Even B2B categories often have mid-month, quarterly and yearly demand cycles. And keyword research for blogs is a different beast altogether. It is very possible that a big number of searches are fully seasonal and you might find yourself waiting a great deal of time for those searches to return.
You can use Google trends to check out the search volume results regarding seasonal and yearly demand. 

Volumes are Often Local 

Local differences in pronunciation and language filter through to search volumes, along with differences in demand. In some places, a water fountain is a bubbler, and a truck is a lorry. Understanding these local differences is the main key - you want to optimize according to how your customers are searching - not how someone that's out of your target market searches.

Or you might find yourself on the wrong side of a cultural misunderstanding. 

A brand name in one place might not be a brand in another place, and this information is also not worthy. And what Google sees as a transactional or local query in one area might not be one in another area.

For example, Google serves dramatically different results in Austin, CA, and San Francisco, Texas to searchers looking for "ThemeXpert." You have to make sure that you understand implied intention and local behavior in your SERP. Is something is a general/event query in one geography and a local query in another, that should deeply affect your strategy.

Volume Can Change Over Time

At the risk of business cliche, you should follow Wayne Gretsky's advice and skate where the puck is going.
Search volume might change dramatically over time - not only seasonally, but simply disappearing:

Additionally, there are often very large, consumer behavior driven searches to big, event-driven spikes.

In this case, that blog about low carb diets you started might be better positioned for the future (and the New Year's spike) by talking about paleo diet recipes instead of Atkins diet recipes.

Buying Intent 

In several business models, traffic by itself is not that much interesting. Traffic that subscribes to email lists, purchase things and represents the right sort of potential customers, by contrast, is very interesting.

To that end, you will want those keywords that converts - not only the drive traffic and certainly not only the ones that come from Google Keyword Planner. Often the long tail phrases do not drive tons of volume still drive many interested new customers - specially on aggregate.

Buying intent is different for each and every business, and ultimately a keyword will not be that much interesting to your business which is relevant to someone else's transaction.

You can monitor this by using:

  • Paid Search Data - Currently, this is one of the most accurate sources of conversion data by the query which rate approach 1. If you are running any extensive paid search campaigns, use intelligence and try to understand how keyword searches are turning into purchases.
  • Existing Organic Search landing Pages - Using a tool like Longtail Pro, SEMRush, or one of the enterprise level SEO performance management platforms.
  • On Site Search Data - If you have any internal search engine in anywhere on your website, check out the conversion rates of different terms internally and try to get an idea what converts and what doesn't.


You can also use external data - cost per click on paid search is often considered as a good indicator in more robust verticals. As pricing is auction based, for this method to work you need to know what your competitors are doing, at least two. In some areas, I might not get dependent on this, but in other verticals like travel, that tend to have several extremely savvy paid search advertisers this might be very accurate.

Words and Buying Intent 

One of the more interesting aspects of search marketing is often the direct relationship between the level of buying intent and length of the query (there is of course exception in this rule like - "emergency locksmith" is a short query with lots of intent.)

This makes an interesting scenario - where there are often more revenues available for optimizing specific, low volume high intent searches rather than broad keywords with mane more searches per month.

Generally, more specific modifiers signal more specific intent, e.g., "Mens Polo Shirts" has nothing near buying intent associated with "white mens Versace shirt size 4".

You can also check this pattern with: 

  • Plurals - "Plural term possesses much more buying intent than singular" this is often founded by e-commerce store owners
  • Discount code or Coupon terms (often these visitors are literally on a shopping cart checkout page)
  • SKUs and Manufacturer product code
  • Product names with descriptive modifiers
  • Exceptionally specific searches with vertical modifiers (e.g. "email marketing software for a restaurant")

Competitiveness 

In addition to buyer and volume intent, when you look at the keyword, you have to look at competitiveness. Will that juicy high intent, high volume keyword take a year of dedicated work from a team? Or is it something else that you can get with your existing authority?

Through SERP analysis and looking at existing link metrics for rank potential, you can calculate these - how many links would you require to rank for one of these terms? How authoritative are these sites that rank for these queries today?

By using your favorite spreadsheet tool, link data set, and source of cheap labor, you can do this by yourself. Or you can use a tool like TermExplorer's Keyword Analyzer handle the heavy lifting for you:

​At here CPC can also be very helpful - Though it is not a strict measure of organic competitiveness, but it can be a very helpful way for gauging search competition.

Prioritizing: What to Tackle First 

You can categorize and segment your search terms based on these 3 metrics - Volume, competitiveness and purchase intent.

  • High Volume, High Intent, High Competition - the "Whales"- These are terms that have significant volume and significant purchase intent. Because of this they also have significant competition.

These might take a very long time to rank for (and may be impacted by new Google ad units). While this is a part of your plan, don't exclusively hunt whales - after all, if your budget is cut down or your client ends your engagement, it won't matter how great your plan is.

Another point about these terms is that alternative search-driven marketing strategies than "develop a page and rank it in search engines" might be appropriate for these terms. Can you purchase a website that already ranks for these terms? A website with this traffic, can you enter into an affiliate partnership? Can you do some digital Press release and place an article which ranks for this sort of term on a high authority publication?

There are many ways to influence people searching for keywords and bring those searches back to your website.

  • High Intent, Low-Medium Volume, Medium-High Competition - the "Deer" - These are terms that you can rank with some work and have some content value. These are good medium-term goals - and a very great way to start building out a footprint you can continually expand.

Generally, I try to think of keywords along these criteria:

  • What we can do in the near term which will help us show finance future investments and success in search visibility?
  • What we can we turn on in the next sprint and see an ROI from? What's the low hanging fruit?
  • What we can do in the medium term - attacking more competitive terms - and build the machine which will allow us to pick terms, target them and rank for them?
  • And what long-term 'whales' can we take on eventually and aspire to get to?

Conclusion: Work Smarter, Not Harder

Effective prioritization is the key between "an ever-increasing stream of traffic and revenue from organic search" and a spreadsheet full of numbers and strings." By prioritizing your keywords by researching their competitiveness, volume and purchase intent, you can find great opportunities and structure your work for maximum effectiveness.

19 Awesome Content Promotion Tools of 2019

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What is the point of producing incredible content if we are not able to put it in front of the eyes of our target audience? I am sharing some writing tools to promote content efficiently and easily. These may not be the tools you have heard most often in some instances, but they are the ones which I use and have discovered over time. 

They offer simplicity, efficiency and do not fluff your entire budget.

Facebook 

To all honor, the first of many tools to promote content effectively is Facebook. But not just any method of publication. I'm talking about Facebook ads here. In recent years, Mark Zuckerberg's company has placed prominently under the box of publications on your professional page, a button with the following text: "Boost this publication." 

This is an easy way for you to revitalize your content effectively but also, to "give" money to Facebook. For those of you who want to improve their performance using this method of promoting content, can utilize the Facebook Business Manager. It is another tool developed by Facebook but which allows having more statistics, a history of its advertising and a few additional parameters to target the right audience. A tool which must be known.

Buzzsumo 

Buzzsumo is a tool that allows you to study social trends on a particular keyword. Following a search on a particular keyword, you will have access to the list of people who have shared the most popular articles on this topic. 

Subsequently, then, you have to contact these people and offer them your content on the same subject since obviously, they have an interest in it. It's a little bit longer to get it done, but since you share your content with people who are already "pre-qualified," the game is worth it!

CoSchedule 

CoSchedule allows you to share your content on all social media platforms. All in an automated way but customizable at a time. For example, you can present the same blog article from several different angles, presenting it with a different presentation text each time, changing photos or incorporating a new video for each type of publication.

Days are gone, when people are given the impression of "spamming" because we share the same article several times. Thus, we reach a wider audience since we approach bits of the content from varying angles.

Finally, CoSchedule ensures you to manage the interaction between the various members of your team. Editors, proofreaders, marketers. All can have access, be assigned tasks that are triggered automatically when one is over, and therefore you can save a lot of time!

Sumo 

Sumo platform offers lots of credible tools for content promotion. However, the most useful features for me is the share button and list builder. Its list builder ensures you to have popups to capture emails of your site visitors, and this now can be converted to marketing leads. Social buttons are displayed on pages which notifies users of the number of shares the post have, and this is an excellent social proof.

Ahrefs 

Ahrefs is much easier to use than to pronounce its name, lol! But it is a tool that ensures you situate yourself beautifully compared to your competitors. With Ahrefs, you can easily follow which are the links that point to the website of your competitors and thus be able to try to connect to these sites in turn since their interest in content like yours is obvious.

IFTTT 

IFTTT (or If this then that) is a tool that allows you to automate the publication flows as much as possible. There is also Zapier which can help you with similar tasks. Definitely, tools to analyze closely with all the options they offer.

Google Alerts

Google Alerts is a rather basic tool, but with multiple uses: it allows to monitor its e-reputation, perform a competitive watch but also to curation. Just create an alert on a keyword that interests you (e.g. "content marketing") to be informed of the latest news on the subject.

Pinterest

Pinterest is a social image sharing network that can also be used as an excellent curation tool to find and share visual content.

Hootsuite Amplify 

This smooth platform is developed with just the goal of revitalizing your social reach. Its logic is to urge your employees to distribute your content.You can also keep track of who has the most shares and also which post of yours is most successful.

Netvibes 

Netvibes is a complete solution for aggregating your news, social networks, and favorite sites and tracking them from a personalized dashboard.

BuzzStream 

Buzzstream portrays itself as a content marketing CRM. Building and managing all of your contacts can be done with this platform; it even has the email sending feature. Email templates can be created and also tracked with this cool tool to ensure that the emails are opened and also note when links are clicked.

The Old Reader

The Old Reader allows you to gather the sites of your choice and to organize them freely by theme or by interest. You can then read and share relevant content with your community very easily.

Quuu

Quuu, is a platform where you submit your article and it will be shared across hundreds of linkedin, facebook and twitter accounts. Content producers pay to use this platform to share their contents, while sharers are these social media users who want to keep their profiles active with relevant contents.

Storify

Storify allows you to enrich your own posts with external content: Twitter, Instagram, Facebook, YouTube, Giphy, Flickr, Getty Images, Soundcloud, Tumblr, Google, etc. You can also search other sources to find the appropriate content. Once the ideal content is found, users can drag and drop it into a document. 

At Storify, these are mobile modules based on your own content and external content. Your own texts can be highlighted as in a text editor. Once the message is ready, just click on "publish" and the article will be published in Storify. 

Before the content is put online, the service asks the user whether the cited authors, graphic designers or photographers should be informed, a particularly useful function when it comes to increasing the scope of a publication. There are several ways to reach your target group: users can cast their story on Twitter, Facebook or Google+, for example. 

For marketing professionals, the most interesting is to copy an embed code and publish it in their own blog, if the HTML editor allows it. The export function offers even more possibilities. The full article can be edited in HTML, XML or JSON. If you use WordPress, you can also use plugins to integrate the content.

Viral Content Bee

This platform is very similar to a platform called Triberr which we also reviewed in more details below. Its ideology is just to share other users content, and in turn they will share yours.

Edgar 

Unlike Hootsuite and TweetDeck, Edgar is a social media sharing scheduling platform with unique features which differs from the above-mentioned platforms. Whereby the other platforms require that you add new content if you aim for more sharing, Edgar actually reshares your old contents and never stops sharing. It helps just in case any of your fans missed an update.

Quora

There is no stupid question! This is the principle on which Quora is based: behind each knowledge, there is a question. When registering on the Q & A portal, users decide which topics are of interest to them. To do this, there are a large number of proposals. Then the service asks the users to inform the sector in which they work or study. 

Registration is complete, and you can begin to review the questions, read the answers and participate yourself as an expert. This is indeed the principle of Quora, which is not in itself a curation tool of content, but which can quite well be used as such to gather content.

For content marketing, it is important to keep an eye on the interests, preferences, and needs of the target group. Quora offers a very good approach: what kind of questions does the community ask in a thematic area? Knowledge is useful for both curating content and creating unique content. But Quora's answers can also be used for curation of content. 

As with Reddit, the best and most appropriate answers are placed at the top, so they are directly visible. If the content curator finds them compelling and wants to share them with their community, they can do so by pressing a button on Facebook and Twitter or via a direct link.

Quora has an interesting feature since the founders (two former Facebook employees) have many celebrities among the participants in their platform: for example, actor Stephen Fry, AOL founder Steve Case, Hillary Clinton and many others influential people in their field. Of course, it is possible to provide answers yourself. This allows you to establish yourself or your company as an expert in your field. It is also possible to have your own blog on the platform.

Sniply

Inserting links to external content instead of attracting potential customers to their own site is a problem faced by many entrepreneurs and marketing experts who use content curation. The Sniply service offers a solution to this problem. The platform allows its users to create a call-to-action button that appears in shared content and links to their own website.

How does it work? First, the content curator creates a CTA button. He can customize his appearance (small button or footer wider), then enter the address of his website and the text of his choice. Than the actual curation begins, where the web content is inserted into the clearly arranged dashboard. With one click, Sniply creates a new link. If it is shown on social media instead of the original link, the CTA button always appears when the linked web page is displayed. By scrolling through the content, the reader never loses sight of the curator's recommendations. To facilitate snipping, the platform presents users with a browser extension. The links created can be dispensed via a buffer or Hootsuite, and directly on social media.

Sniply presents another useful additional feature: the tool also functions as a link reducer. The snip (so-called hyperlinks) that has just been issued by the service is always a short link in the format "snip.ly /…". However, some users don't like this type of links because they transform the website to which the click leads. Therefore, you can also use your own domain. To do this, the name servers must direct to Sniply.

The link created by Sniply has even more advantages: since the redirection to the content is always done via Sniply, the tool can analyze the behavior of the target group. Sniply Analytics collects data such as clicks, conversions (that is, the number of visitors who have followed the CTA button), and time spent on the website, or bounce rate. You can also use custom scripts to link other analytics tools, such as Google Analytics. The A / B test is the perfect marketing tool to improve statistics. You then insert several variants of buttons for the same link. The system automatically presents the different versions and determines which one gives the best results. However, this is only possible with the paid version.

Triberr 

Triberr allows you to find the right person for any subject. And popular people, often called influencers, can significantly increase the reach of selected contributions if they share them.

Registration is very easy via interfaces to your own social media accounts: Twitter, Facebook, and LinkedIn are available. Then users can join the tribe, or tribes, that is, communities of interest. However, there are still several tribes with different orientations within a division (for example, "design" or "podcasts").

To make the overview easier, you can only display tribes with a certain range (calculated from the number of Twitter followers of members) or a minimum number of members. However, before users can become members themselves, they must first be "simple" followers. Only then can the leader, that is the creator of the group, promote the follower to the rank of a member if he wishes. This system guarantees the quality of the contributions in the tribes.

Triberr not only provides a moment to learn about influencers but also provide the option to broadcast the content. Contributions emerge in the feed of each member. In addition, you can share your own contributions in social media.

Those who particularly appreciate the content of a member of a tribe can even switch to Auto-Share, and automatically forward each of its contributions to their own subscribers on social media. Beyond curation and content marketing, Triberr is particularly interesting for the influence marketing.

Marketers can use the podium to create campaigns that bloggers can join and then write about the brand. An algorithm makes it possible to select the most suitable influencers. Triberr can also deal with contracts and the payment of influencers. In principle, the service is wholly free. Both Lite and Prime subscriptions offer the same features, but their reach is increased in each case: with premium versions, you can create more tribes, connect more blogs and social media accounts to your profile, and import more messages.

BrokenLinkChecker

Again, this is a technique that is not quick to achieve but is still quite simple despite everything. It is simple to analyze with the help of tools like BrokenLinkCheck for example, broken links on a site for which you would like to have an inbound link. 

Once you have done this exercise, first provide the information on the broken links on the site. Then, suggest to its owner links from your site that can replace these broken links. It's a safe bet that they will agree to do so in return for the service rendered.

Email Marketing Automation-Follow These 6 Effective Strategy

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Marketing automation has been a hot topic in recent years, and with the deployment of new, less expensive and more accessible solutions, SMEs can now take control of techniques previously reserved for large groups. But besides being a fabulous time and energy saving opportunity, marketing automation is also a way to spawn more leads and move your small business to the next level.

In 2015, Insight estimated that 80% of the users of automation solutions had seen their amount of leads increase and that an increase of 417% of the average revenue had been recorded for the companies having implanted this type of marketing. No doubt this type of practice can be beneficial for any business.

There are, however, varying ways to implement automated marketing actions, but here are some ideas that will put you in the infernal machine. 

What is Marketing Automation?  

The term "marketing automation", also called "automated marketing", is a set of techniques and tools that enable a company to automate certain marketing actions and marketing campaigns throughout the task of prospecting, lead generation on the web and sales.

The Principle is Simple: make the most of the traffic generated by the various web supports to maximize their efficiency, by setting up automated mailings or other lead nurturing techniques, and also automatic statistical follow-ups.

Concretely, marketing automation supports sales forces by providing new prospecting opportunities, but also by optimizing the resources of existing customers to generate more sales. It makes it possible to reach the prospects in a more precise way and especially at the right moment of their reflection, and consequently to provoke a commitment faster than if one had a "manual" approach of things.

 What Tools?

One of the main logic, why SMEs are reluctant to implement automation strategies, is a lack of financial resources to implement the various IT tools needed for the effortless orchestration of operations.

However, some relatively inexpensive solutions can quickly integrate some campaigns of automated emails or social networks, also statistical follow-ups. In addition, and if you aim to integrate more complex automation solutions, it is better to address a specialized and reliable partner who will put the processes in place for you to avoid errors or technical failures.

Automated marketing has a lot of advantages and can be used in different ways to support the growth of your SME. We have identified 6 effective practices to tailor this automated marketing to your small business:

Automation as a way to Welcome Your New Registrants

The first thing we can say is that one of the goals of marketing automation is to support the sales funnel that you have designed for your site and for your web content in general.

At the base of this implementation, it will be necessary at first to imagine a way to retrieve contact details to build a qualified database. This can be done by setting up a newsletter registration form, or providing downloadable content such as a white paper, or downloading your mobile application to retrieve certain information from your target audience, and of course their emails.

Sending an email to your new subscribers is typically a case where marketing automation can help: instead of generating your welcome emails manually, you will be able to create an automated email that will be sent automatically after each registration or download to validate the registration of the prospect and communicate the benefits that it will have to be part of your community.

As a result of this registration, do not hesitate to automate a series of emails every few days to support the prospect and bring him relevant information for him. This can be for example an aid to the purchase or the use of your mobile application. The goal here is not to lose contact with the person, and it is precisely this automation that will be able to meet his needs quickly and efficiently.

Automation as a Stimulus within Your Sales Funnel

Nothing prevents you to go further in automating your marketing to reach your prospects at all stages of their commitment to your business. To do this, you will need to segment your database in a relevant way: it is now possible to automate its segmentation in an evolutionary way according to the evolution of the relationship of the consumer with your company. This dynamic segmentation will make it possible to adapt the actions so that the client goes to the next level in his commitment.

Lead scoring will allow you to spot where the prospect is in your sales funnel; this consists of assigning a score based on different criteria based on the demographic or behavioral data in relation to your content that characterizes the lead.

For example, a prospect who has opened your last email campaign or viewed your last blog post is a qualified prospect who will likely be converted to a client quickly. It's up to you to spot these different opportunities and create automated campaigns based on your own sales channel.

This principle can, for example, be adapted in the context of an abandonment of purchase: a prospect who would have abandoned the ordering process after the validation of his basket. You can automate a specific campaign for this type of prospect by sending a discount coupon or a limited offer in time.

In this context, marketing automation will make it possible to convert a "lost sale", and if possible within two hours of abandonment.

Do not hesitate to set up complex scenarios specific to your activity and to match DRIP campaigns to best adapt to the behavior of Internet users. DRIP campaigns are understood to mean a series of messages sent after a particular action of the prospect.

This can be for example an email after an order, then a raise 6 months later to encourage the customer to recommend on the site. These automatic channels can obviously concern emails, but also other media such as messages on social networks for example.

These are closely linked with the sharp monitoring of your leads through specialized software.

Automation for Relevant and Personalized Communication

 Email marketing has evolved significantly over the years and now offers new marketing opportunities that must be taken advantage of, especially if you manage an SME that communicates essentially through this channel.

Personalization is one of those opportunities because a well-designed, personalized and smartly directed e-mail campaign can easily increase your opening rates and conversions. Today, personalization goes far beyond simply specifying the recipient's name: your emails can deliver personalized content in real time.

You will be able to integrate the content of your target's residence, the opening time and even the type of device used by your target to read your email. This is all the more important as the content of your emails can adapt responsively to the user's screen.

The customization goes even further: it is also possible to offer products to users based on their browsing history or purchases, making the content of your messages even more relevant and dynamic. All this is of course aimed at getting the prospect's attention and creating a commitment and a purchase even more quickly.

Automation to Promote for a Future Event

Another way to implement marketing automation is to develop communication around specific events you want to promote. A very good example would be to create a succession of emails to communicate on a webinar or any other event that you want to set up.

We can imagine in this context, a first email to encourage registration, then a reminder a few days later for prospects who have not yet registered, even an offer for those who have expressed an interest in your content without going through the registration process.

We will have the same logic for the promotion of an eBook, the communication of a special sale or participation in a trade show. This practice can also be adapted to the commercial relationship: for example, by offering some "hot" prospects a date of appointment to make the link with the sales force.

Combining your campaigns with your own CRM tool can also be a great idea for automating customer follow-ups.

Automation to Offer Privileges to Your Loyal Customers

 Why not give your loyal customers the benefit of automated referral systems? Rewarding its customers helps to increase the rate of re-purchase and the phenomenon of word of mouth. Automated communication with discount coupons can also prevent your loyal customers from going too quickly to competition.

Some companies even send e-mails to wish their customers a birthday. This is indeed the perfect time to send a personalized email with a special offer on this occasion.

This type of campaign generally has conversion rates much higher than a traditional email campaign by its exceptional nature and limited in time.

Automation for Updates on Social Networks

Marketing automation is not just about email campaigns, it can also be used to manage your presence on social networks. In this case, automation will help you provide consistent visibility and consistency across selected networks. Thanks to some tools like Socially Map or Buffer, you will be able to plan for a certain chosen period of your publications, while applying yourself to stay natural to avoid any "robotic" effect on your publications, and always make sure to offer interesting content and qualitative.

The automation of your publications on these networks will allow you to save a lot of time, but especially to have a strategic reflection of the content that you broadcast.

Now we have discussed market automation, let us dive in really into email marketing.

Automated Email and its Thousand Possibilities

Mailing is still today one of the most powerful marketing levers known. But even though it doesn't start from yesterday, it is the way to use it that has greatly changed. It is no longer a matter of painstakingly compiling a shipment per year to its entire database, but of setting up scenarios to automate the sending of targeted emails in a contextualized way. Discover all the issues related to the use of emailing in our dedicated section.

You Software and the Machine will do the Rest

CRM tool (Customer Relationship Management), marketing automation serves to:

  • Prospect new customers.
  • To retain current customers.

Unlike traditional mailings, the automated email campaign can be programmed upstream and once. It lasts the time you want. The software will ship it whenever a parameterized case occurs.

The Simplicity of Implementation

You think about your scenarios and write type emails once and for all. They will be able to broadcast without you having to worry about it. Rather simple? Yes. Now concretely how to develop your scenarios? No ideas? Here are some to inspire you.

Examples of Scenarios 

The Welcome Mail 

  Align the navigation on your site for the user to create an account, or subscribe to your newsletter. Then schedule the sending of a welcome email. A warm and individualized way to make contact while testifying to your attention.

The Nominative Offer 

On the occasion of this first email, why not slip a special offer or a promotional code? The person has shown interest, give him the boost that will make him decide to consume. Bridging the supply over time can enhance the incentive of your proposal.

The Free Trial 

In some areas, prospects will tend to buy if they could test. They will be reassured, convinced. And once you have opened an account, they will be likely to stay home.

The Punctual Promotion 

Do you know the birthday of your customers? Give them a gift! A common practice and always welcome.

The Reminder Email

The reminder email is useful in different cases:

  • For an Event for Example: It is crucial to promote events to ensure that participants come. Hence the need to send. Save the date and reminders upstream.
  • In Domains with Recurrence, as in Health for Checks up for Example: Schedule an email to send each year to your patients for example. A beneficial action for you as for them: playing the role of reminder you make it easier for them and take their follow-up to heart.
  • For Subscription Logic: Your customers are used to benefit from your services. But the subscription will expire. It's also your role to remind them earlier so they know it in time.

The News Mail

In your business strategy, email automation is a support to maintain a strong link with your customers. Loyalty is not innate, we must give news, take it. By scheduling the sending of an email to all those not contacted for x weeks, you make sure not to leave anyone.

The Mail to Know the Customers Opinions 

  Your customers will be happy to hear from you, they will be more than happy to return. Brand consideration, this email may take the form of a survey or an evaluation. A great way for you to understand their expectations, to better meet them.

The Remarketing Email 

When you sell online, you have a lot of information:

  • So-and-so was not until the end of the purchase.
  • So- and- so has selected such and such products in his wishlist.
  • So- and- so has bought such a product but no such accessory.

Take the opportunity to personalize your approach, with an automatic email for:

  • Revive basket abandonment.
  • Offer a discount on an item of the wishlist.
  • Offer a complementary product to the one purchased.

So, inspired? Do you see any application cases to adapt? Very good: Now concretely how to proceed?

Manual

Once you have established your automation scenarios, you need a marketing automation tool to manage them. You need a very efficient emailing tool, it should be used to:

Collect Emails: via a web form or registration pop-up, to associate with your site, blog, or a landing page.

Create Campaigns: a drag and drop feature ensures you create newsletters, mailings, landing pages, and even polls. Some templates elegant and responsive make your content compatible and attractive with any device.

Segment Targeting: a variety of attainability's should be offered to you. It would be unwise to send the same email to someone twice, especially if they read it the first time.

Optimize Shipments: the A/B Testing feature consists in testing different variables, either on:

  • The object.
  • The sender's name.
  • The catchphrase.
  • Or the time of sending the mailing.

Expand the Means of Action: the SMS can display much better rates, for information calling for answers or quick reaction, or invitations. Some email automating software declines cross-channel to make the most of the different channels.

Automate: You can fashion your automation scenario directly in the platform as you have created your campaign - drag and drop - to better automate your customer journey by adjusting it to the timing and behavior of each. Thus each email or email cycles will be more precise, better targeted and therefore more effective.

Program: With the predictive sending system, the software should be able to use big data to automatically send each of your contacts your email at the most optimal time.

Analyze the Impact: each of your shipments displays statistics, to evaluate their performance, it is necessary to compare them. The tool performs this tracking draws recommendations for your next actions.

For prospecting as for loyalty, an automatic email is a quick, simple and effective lever. Given its thousand possibilities, you create scenarios that reflect your image while boosting your business strategy.

Top 7 Digital Marketing Trends to Follow In 2019

digital-marketing-trends

Digital marketing is an industry in constant evolution. Every month, new changes appear in the world of social networks, search (Google) or content marketing (blogging, videos, etc.). New technologies are coming into our lives. There are various social media platforms, like Twitter, Facebook, Instagram, Snapchat, etc.

Today, it is not enough to be present on a single platform, it is more interesting to integrate several in your strategy. After all, you are not at home. Fortunately, you can combine them (or integrate) together in your strategy. For example, use Facebook, Instagram, and Facebook Ads to promote your blog posts, not to mention optimize your articles for SEO.

You could also turn a blog article into a short video and post it on multiple social networks, adapting the message to meet different expectations on each one. The possibilities are numerous. It's up to you to choose which platforms you want to "play" and see which ones work best for you. In the next few years, also expect to see artificial intelligence invading our world with ever smarter robots, the rise of voice assistants like Alexa, and so on.

However, we will not just list but also explain the top 7 digital marketing trends to follow come 2019, which is expected to drive real growth to businesses. So, sit back tight and enjoy the article.

Video Marketing 

Video marketing is on the upward slope. YouTube, Facebook, and Netflix are fighting to become your second television. Internet users want more video, and it's up to businesses to adapt. Cisco anticipates that 80% of content on the web will be videos by 2019.

I still have other interesting statistics for you, all harvested by Forbes:

  • According to YouTube, Internet video consumption doubles every year.
  • 64% of consumers are more likely to buy a product online after watching a video of this product.
  • Video ads now account for more than 35% of all online advertising spend.
  • A third of the time spent online by Internet users is dedicated to watching videos.
  • On social networks too, videos are very popular, especially on Facebook and Instagram.

In 2017, Buzzsumo conducted an interesting study that clearly shows that the videos on Facebook can obtain a much higher commitment to other types of publications (images, links). Native videos also appeared on LinkedIn a few months ago and using them literally gives you free visibility.

Lives are also becoming more popular on social networks and more and more businesses are starting to adopt them, even if the transition seems a little more difficult. According to a study conducted by Buffer, only 31% of marketers surveyed had a Live in 2017.

For those who did Live, 91% of respondents used Facebook as a platform to broadcast their Live, followed by Instagram and Snapchat.

Often, when we think of videos, we think of filming ourselves in front of his smartphone and then editing (or delegating). In other words, it requires being comfortable with the camera, a skill that we do not naturally have. And in addition, it requires video editing skills (or money).

If you are introverted, it can seem intimidating. For me, it was. So to get started, I first invested in editing software.

I chose Animoto for its value for money and its many recommendations. The advantage of this software is that you can create professional videos from images or mini-clips in just a few minutes.

This allowed me to get interesting results in terms of organic reach on my Facebook page. To be more comfortable in the video, I also recorded interviews on Skype with screen sharing which I then published on my private Facebook group.

So that's what I advise you to do if you have not started yet because it has been proven that visual content will be a huge boost come 2019 marketing. 

ChatBots 

These bots that make you talk on Messenger. Personally, I feel that it has been barely a year since chatbots really became popular on Messenger. Yet, statistics show that the growth of chatbots is impressive, from 33,000 "only" chatbots in September 2016 to more than 100,000 a few months later.

Chatbots can be used to improve customer service, send content or promotions, etc. Domino's Pizza is my favorite example to show you a clever use of chatbots.

In the USA, if you click on "Send a message", you will be introduced to a chatbot who will invite you to:

  • Make an order
  • Redo an order placed
  • Track an order

You understand you can order a pizza without interacting with someone on the phone, Incredible!

Now, I would like to add 2 things about chatbots:

1. That Remains Permission Marketing 

 Unlike emailing where we receive (often) spam emails, you will never receive an unsolicited message on Messenger from a chatbot. You must first have interacted with the company on Messenger to receive Messenger campaigns, for example:

  • By clicking on a link that links you to Messenger
  • By contacting the company directly via its Facebook Page

For the second point, if you contacted a company on Messenger, it can send you messages via a chatbot (since you are part of his Messenger contacts). At any time, you can unsubscribe from automatic sequences on Messenger. 

2. People Like to Interact with a Chatbot 

 Chatbots have already been well adopted by the American population, with already over 50% of Americans between 18 and 55 years old who had an interaction with a chatbot.

Another study conducted by LivePerson (5000 respondents) also shows that respondents are quite positive about their experience with a chatbot. 38% of respondents had a positive experience compared to only 11% who had a negative experience.

However, it seems certain that bots will not be so badly received in our society. Another good news: there are inexpensive software programs, like Manychat, to set up your chatbot and create mini-sequences on Messenger, by configuring automatic answers to common questions or queries for example.

Expect to see more companies using chatbots in 2019 and after for their customer service.

Storytelling 

The Stories Instagram can be defined as multiple images or videos assembled together as a slideshow, and set tells a story. Unlike a conventional publication, they have a life of only 24 hours. It is a real "game-changer" in the sense that users can publish on social networks in a more spontaneous way and therefore with less preparation than classic content.

They were popularized by Snapchat and then reposted by Instagram in August 2016. As you can see, Stories are displayed all on the screen, creating immersive experiences.

This is a real success when you count that there are already more than 300 million Instagram users who make Stories every day, almost 2 times more active users than Snapchat. But don't think that only individuals benefit from this trend.

Companies too have taken advantage of this trend since they plan to create more in 2018, according to this study conducted by Later. Companies want to invest their time and money in stories to take advantage of this format that is both authentic and engaging, which in addition allows them to have all the attention of the person, to:

  • Humanize their brand
  • Show behind-the-scenes content
  • Show the progress of a project or the creation of a product
  • Teaser of new products
  • Make an announcement

In addition, the ephemeral nature of stories means that companies can take advantage of it to make limited-time promotions, most companies also incorporate storytelling in other to bring more customer engagement.

Rise in Cost of Social Advertising 

Yes, you read right and should expect this in 2019. These elements mentioned in this article could well change the situation of marketing in half a dozen years. Because the question for advertisers will no longer be: "how to reduce Internet social advertising rates and be present at low cost on a maximum of websites." But "how to capture the real attention of users by being perceived positively".

However, this paradigm shift should lead advertisers - and their agencies - to rethink their positioning on how to reach people. And at the same time, internet advertising rates increase as the real attention of the users becomes a variable taken into account in the calculation of the prices of the campaigns.

But this increase should not be seen as a problem for advertisers, on the contrary. Tracking, optimization, and targeting will help advertisers focus on impactful campaigns that really affect the users who are their target audience. And thus benefit from an ROI despite the tariff increase.

Website publishers will be able to balance their business model between a premium formula and an ad-supported formula, generating viable revenue, but with better-targeted campaigns, better integrated, more impactful for users and advertising rates.

Growth Hacking 

If the promise of rapid global growth makes you dream, you should know that the growth in question here is primarily that of your user base. Then the fruits of these first optimizations will materialize, thanks to the time saved by the automation.

An Ideal Strategy to Develop its User Base.  

 Growth Hacking was first developed by start-ups. Like any business, they aim to increase their turnover. But, more than any other company, they must also make themselves known. Who can sell a totally unknown product or service, indeed? Hence the idea of acquiring traffic.

A small example to better understand, Airbnb, you know? Well, to make itself known, this site has resorted to Growth Hacking.

Each ad published on the platform was systematically relayed to another non-partner site but much better known in the United States (Craiglist).

This is how Airbnb now enjoys a global audience.

In this example, we understand not only the concept of "piracy": needless to say that the strategy adopted by Airbnb was not very fair, or even the limit of legality. Fortunately, however, Growth Hacking techniques are not all of this kind.

Another aspect of this strategy is also reflected here, that of automation. Of course, nobody at Airbnb took care of manually relaying the ads on Craiglist. The process was automated.

And Generate Rapid Growth 

Of course, increasing your user base will ultimately boost your revenue. This is not a mystery: the more known and reputable your products are, the more likely they are to sell. Growth Hacking, by increasing your visibility, will give better arguments to your sales representatives. The key is real economic growth.

User Generated Content 

When we talk about user-generated content or UGC (UGC), we generally refer to all content made available online, which would have been produced in whole or in part by end users, and most often traded through social media. The TOS may be videos or product demonstrations, blog posts, photos on certainly specialized platforms such as Instagram, or any other testimonial to promote a product or company. 

These contents are quite representative of the evolution of habits on the web, with the ever-increasing progress of social networks and online communities. Because it's a fact: Internet users are less and less fooled by unfounded advertising messages and they finally have little interest in traditional advertisements touting the merits of products that are not adapted to their own problems. 

On the contrary, an online recommendation is seen as a true validation of the quality of the product and the seriousness of a brand, with consumers trusting themselves to leave honest evaluations of their purchases.

And this is all the more important as the means to share his opinion are nowadays very varied: photos, videos, tweets. It is now considered that 80% of the content available online is user-generated content. But if Internet users find it interesting to consult opinions online, they are also 59% willing to share their opinion with a company against some financial compensation. 

This is an impressive figure that shows that the UGC market is indeed colossal for advertisers. And the consequence of this is obvious: UGCs are a real asset for a brand and many companies, big or small, trying to take advantage of this opportunity to outperform the competition. Now you should expect this trend more in 2019.

Interactive Content Marketing

It can be understood by Interactive content Marketing, the one that uses communication techniques that are based on technological supports such as, quizzes, polls, videos among others.

The advantages offered by interactive content marketing to the companies that use it are: segmentation of its target, since the main tool used is the quizzes, this allows reaching a specific audience and also for the company to get closer to the client in a non-invasive way, there is also the coverage that as previously mentioned is carried out during marketing and this has great coverage worldwide and allows that which the company wants to transmit quickly reach the desired audience; theInteractivity. 

It is also part of the advantageous marketing group, because it allows the company to interact with the target audience and thus create relationships to be able to reach customers more easily and thus sell or offer products or services in a more personalized way and this it leads to an affinity which suggests that it is when a group of individuals has common interests; already in the commercial part, it is when a strong connection with the clients is generated, therefore this advantage is quite profitable since through the affinity with time the relations between the organization and the client are strengthened. 

Since the internet is the main tool, another advantage is used, which is through the use of information channels, distribution and sales, so that through this you can commercialize the products or services managing the creativity so that the experience with the client is more positive and thus the campaigns that are made by this means are very effective. The Branding is extremely important because through it the salient features of the product are shown so that the client is fully informed.

All these advantages lead to interactive content marketing to be an intelligent marketing since through all of them you can offer customers in a personalized way products or services that are looking for at that moment through the distribution channels with which the company.

Conclusion 

We have discussed these digital marketing trends to follow that are expected in 2019 which will surely improve any digital business if done properly. If you haven't started yet with any of these digital trends, it will be great to start now.