The traffic that gathered from the organic search is the proven driver of the growth of business, isn't it?
There is no doubt about this matter. Therefore, everyone wants to achieve better search rankings.
But the only trouble is - Google is always changing the policies of their SEO. And you must not want to take down a penalty because of applying the wrong policies.
Today, I am going to share ten proven ways to improve your Google ranking in 2016.
One of the most efficient and essential marketing strategy is keyword research. It is the starting point of the marketing campaigns of any online business.
You should understand the search query of your target audience that they are using to find you.
Unless you know the search queries of your visitors, you'll find it difficult to improve your site's ranking.
There is no replacement for great content, and quality ones are the number one driver of your search engine rankings. Develop your contents that are usable, readable, and unique.
Use the storytelling method, because in this way you can captivate your audience and try to start with a unique message that will resonate your audience.
Those websites that stagnate and do not stay current will drop in the ranks.
That is why you should update your site regularly with the new contents. If you are running a blogging website, try to write at least one blog per week.
Avoid keyword spamming. If you have made an idea to trick with the search engine by using the same words over and over and remain the text invisible, then that will be call keyword spamming.
Don't do this, because your website may ban by Google for this kind of behaviors. Try to keep your keyword density at 2% or less and don't cross the limit of 3%.
According to the report of Moz, the titles which start with the keyword perform better than the titles which contain the keyword at the end.
The H1 tags in an article comprise as the second title that sends another relevancy signal to Google. So, be aware of this matter to keeping the keyword in your title and H1 tag.
When people are coming to your site from another site, then the page rank will improve.
But if the visitors originate from a place which is less popular then your site then there is a question about the ranking, because the page rank will improve when the viewers came from the more reputable site than yours.
Quality backlinks can yield incredible results for your websites but for it, you need relevant links only.
Google took the page loading speed issue into the account of their page ranking algorithm. So, you have understood that how much important the page load speed time is.
On the other hand, visitors will abandon your site if they have to wait even just an extra few seconds for the page to load.
Therefore, the bounce rate of your page will increase which could hurt your SEO ranking.
Images send an important and relevancy signals to the search engine through their file name, alt text, title, description, and caption.
You should add descriptive words that imprint it to each image and video that you have on your site.
Testimonials are acting as social proof to potential customers.
It will also increase your reputation and make visitors start to believe you and convert them your visitor to your clients.
Usually, a company will jump at the opportunity to receive a testimonial from their customer who is satisfied and will be more than happy to link back to your website.
The purpose of using a sitemap is to spell out the inner framework of your site both the search engine bot and the visitors of your site.
The sitemap will inform the search engine immediately if any change has come on the site. Therefore, when you update your site with new content, the search engine will efficiently index it.
The tips presented in this article shows you the basic steps that you need to start. By far doing all of this, you must want to see the progress of your work.
Use Google Analytics - this is free and simple tools to install. It will provide the complete information of your visitors like how they arrive your site from which continent, which keyword engage them to reach you and which pages are scaring them off.
Hope you will find this article helpful. Give us a shout if you want to know anything else through the comment section in below.